Editorial

Abstract

In this issue, we present two articles on financial management  and  purchase intention .

The first article A Study of Factors Influencing Gen Y Managing Debt in Thailand by

Chaya Srisamarn  and Marrisa Fernando determines   the factors influencing Gen Y managing debt in Thailand. The study used   quantitative research with   Cronbach’s Alpha, Descriptive and Inferential statistics to analyze the data   from the questionnaire towards Gen Y group in Thailand.  Three variables, namely income, lifestyle and personal debt  had significant influence on  Gen Y managing debt in Thailand.

The second article is “Factors Influencing Bangkok People Purchase Intention towards Tesco Lotus House Brand Products by  Ratiya Tirawatnapong and Marrisa Fernando  determined the factors influencing Bangkok people purchase intention towards Tesco house brand products. The findings presented that there were three variables that had a significant effect on purchase intention which were price, trust and perceived value.

These two researches present an array of relevant business and management  information and findings that contributes to new perspectives and possible application in other related settings.