Historical Background

Founded in 1980, the ABAC JOURNAL was the first academic journal of Assumption University, then called Assumption Business Administration College or ABAC, the first international university in Thailand. Later in 1990, the Institute was upgraded to be a university with its new name ‘Assumption University’ or AU. To retain the heritage of the University, we hereby proudly continue this journal as the ABAC JOURNAL. In addition, despite the University’s new name, the old name ‘ABAC’ is still widely used and has sentimental value among alumni and friends of AU.