Published: 2024-05-16

EDITORIAL

Editor-in-Chief

i-iv

Systematic Literature Review: The Use of SEM in Journal of Travel & Tourism Marketing (JTTM) Between 2020 – 2022

Pongphan Sathatip, Prarawan Senachai, Kittipong Napontun , Damisa Chuenpreecha , Samkhumpha Tovara , Supaporn Daengmeesee

1-23

How Nano-Influencers Citizenship Behavior Affect Their Stickiness to the Social Commerce Platform? The Roles of Perceived Value

Yu He, Siwarit Pongsakornrungsilp , Pimlapas Pongsakornrungsilp, Yeamdao Narangajavana , Vikas Kumar

46-63

The Determinants and Effects of Competitive Advantage of Lasem Batik Tulis MSEs

Maria Rio Rita, Ari Budi Kristanto , Riskin Hidayat , Pambayun Kinasih Yekti Nastiti , Petrus A. Usmanij

85-103

Enforcement Branding Choice for SMEs Specialty Food Brands Among Indonesian Millennials

Prof. Dr. Yasri Yasri, Vidyarini Dwita, Mia Ayu Gusti; Noor Fadhiha Mokhtar

104-118

Impacts of Trade Flows on Household Welfare During Covid-19 Pandemic: Evidence from OECD Countries

Worawat Srisawasdi, Sylvia Szabo , Seree Park, Takuji W. Tsusaka , Zoë Matthews

119-130

The Digital Payment System: How Does It Impact Indonesia's Poverty?

Lia Nazliana Nasution , Dewi Mahrani Rangkuty, Satria Mayshandi Putra

228-242