Exploring Research Streams in Sport Tourism Management: A Descriptive Meta-Analysis of Destination Image, Event Quality, Tourist Satisfaction, and Future Intentions

Main Article Content

Prarawan Senachai
Chichaya Leruksa
Pongphan Sathatip

Abstract

This study explores research streams in sport tourism management, synthesizing insights from two complementary sources: the Journal of Travel and Tourism Marketing (JTTM), which offers a broad perspective on general tourism research, and 31 empirical studies specifically focused on sport tourism using Structural Equation Modeling (SEM), sourced through a comprehensive literature search. By integrating these sources, the study identifies key constructs—destination image, event quality, tourist satisfaction, and behavioral intentions—synthesizing their interrelationships to propose potential themes and comprehensive frameworks.
The analysis reveals that destination image consistently acts as a foundational driver of tourist perceptions, shaping satisfaction and loyalty intentions. Event quality enhances the on-site experience, while tourist satisfaction mediates the impact of these factors, converting positive perceptions into future behavioral intentions such as revisit intentions and intentions to recommend. The study also highlights thematic overlaps between general tourism and sport tourism, including sustainability, psychological motivations, and methodological innovations.
By bridging general and specialized tourism insights, the findings advance theoretical understanding and offer actionable frameworks for policymakers and destination managers to optimize sport tourism strategies. The integration of JTTM’s broader tourism perspectives with focused sport tourism studies paves the way for a nuanced approach to future research in this dynamic field.

Article Details

Section
Articles

References

Ahmad, N., Samad, S., & Han, H. (2023). Travel and Tourism Marketing in the age of the conscious tourists: a study on CSR and tourist brand advocacy. Journal of Travel and Tourism Marketing, 40(7), 551-567. https://doi.org/10.1080/10548408.2023.2276433

Akar, E., Yaran Ögel, İ., & Medetoğlu, B. (2024). How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? A study on three gastronomy cities. Journal of Travel and Tourism Marketing, 41(7), 903-922. https://doi.org/10.1080/10548408.2024.2360418

Akbulut, O., Çelik, T., Ekin, Y., & Yetim, A. Ç. (2024). A research on Fethiye Babadag commercial tandem paragliding participants within the scope of experiential tourism. Journal of Outdoor Recreation and Tourism, 47. https://doi.org/10.1016/j.jort.2024.100806

Akram, U., Lavuri, R., Bilal, M., Hameed, I., & Byun, J. (2024). Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study. Journal of Travel and Tourism Marketing, 41(4), 453-471. https://doi.org/10.1080/10548408.2023.2293022

Akram, Z., Chaudhary, S., Akram, U., & Han, H. (2024). How leaders exploited the frontline hospitality employees through distress and service sabotage? Journal of Travel and Tourism Marketing, 41(2), 252-271. https://doi.org/10.1080/10548408.2024.2309182

Ariza-Montes, A., Quan, W., Radic, A., Yu, J., & Han, H. (2023). Human values and traveler behaviors: metaverse for conferences and meetings. Journal of Travel and Tourism Marketing, 40(6), 490-511. https://doi.org/10.1080/10548408.2023.2263766

Au, W. C. W., & Tsang, N. K. F. (2022). What makes a destination smart? an intelligence-oriented approach to conceptualizing destination smartness. Journal of Travel and Tourism Marketing, 39(4), 448-464. https://doi.org/10.1080/10548408.2022.2116627

Badu-Baiden, F., Correia, A., & Kim, S. (2022). How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach. Journal of Travel and Tourism Marketing, 39(5), 501-515. https://doi.org/10.1080/10548408.2022.2148041

Badu-Baiden, F., Kim, S., & Wong, I. A. (2023). A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits. Journal of Travel and Tourism Marketing, 40(4), 275-293. https://doi.org/10.1080/10548408.2023.2245423

Bapiri, J., Esfandiar, K., & O’Connor, P. (2024). Business models of multisided platforms for in-destination tours and activities: a morphological analysis approach. Journal of Travel and Tourism Marketing, 41(6), 828-848. https://doi.org/10.1080/10548408.2024.2349815

Berbeka, K., Alejziak, W., & Berbeka, J. (2024). Sustainable development goals of Agenda 2030 in the declarations and aims of international tourism organisations. Journal of Travel and Tourism Marketing, 41(1), 142-153. https://doi.org/10.1080/10548408.2023.2239862

Boonrueng, L., Saeng-Xuto, V., Tongthaworn, R., & Sriwichailamphan, T. (2022). Tai Lue Community Identity and Its Extension to Cultural Tourism at Ban Luang Nuea, Chiang Mai. ABAC Journal, 42(1), 179-201. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125073516&partnerID=40&md5=de953f097938b6fb41cea149b1c846b7

Cai, D., Li, H., & Law, R. (2022). Anthropomorphism and OTA chatbot adoption: a mixed methods study. Journal of Travel and Tourism Marketing, 39(2), 228-255. https://doi.org/10.1080/10548408.2022.2061672

Cham, T. H., Cheah, J. H., Ting, H., & Memon, M. A. (2022). Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism. International Journal of Sports Marketing and Sponsorship, 23(2), 385-409. https://doi.org/10.1108/IJSMS-02-2021-0040

Chen, K. C., Lin, Z. P., & Cheng, Y. L. (2011, July). Sports tourist’s perceptions toward the 2009 Taipei deaflympics: A structural equation modeling approach. IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management,

Chen, S., Chan, I. C. C., Xu, S., Law, R., & Zhang, M. (2023). Metaverse in tourism: drivers and hindrances from stakeholders’ perspective. Journal of Travel and Tourism Marketing, 40(2), 169-184. https://doi.org/10.1080/10548408.2023.2227872

Chen, S., Tan, Z., Chen, Y., & Han, J. (2023). Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis. Journal of Travel and Tourism Marketing, 40(2), 131-150. https://doi.org/10.1080/10548408.2023.2227852

Chen, S. X., Zhang, Y., & Tse, S. W. T. (2024). Untangling the smart tourism technostress enigma: assessing the effects of smart technology-related stressors on smart tourism avoidance behaviors in senior tourists. Journal of Travel and Tourism Marketing, 41(9), 1161-1176. https://doi.org/10.1080/10548408.2024.2404839

Chen, X., Yim, B. H., Tuo, Z., Zhou, L., Liu, T., & Zhang, J. J. (2021). “One event, one city”: promoting the loyalty of marathon runners to a host city by improving event service quality. Sustainability, 13(7), 1-13. https://doi.org/10.3390/su13073795

Cheng, Y., & Fallon, J. (2023). Developing an Integrated Rural Tourism Model for Stakeholders in Yuanjia Village, China. ABAC Journal, 43(4). https://doi.org/10.59865/ABACJ.2023.46

Chi, X., Cheng, X., Zhou, H., Zheng, X., Cao, J., & Han, H. (2024). Investigation on driving mechanism of heritage tourism consumption: a multi-method analytical approach. Journal of Travel and Tourism Marketing, 41(8), 1141-1160. https://doi.org/10.1080/10548408.2024.2379317

Chi, X., Meng, B., Zhou, H., & Han, H. (2022). Cultivating and disseminating a festival image:

the case of the Qingdao International Beer Festival. Journal of Travel and Tourism Marketing, 39(4), 371-391. https://doi.org/10.1080/10548408.2022.2105474

Chi, X., Zhou, H., Cai, G., & Han, H. (2024). Investigation into the festival brand co-creation mechanism: extended application of the customer-based brand equity model. Journal of Travel and Tourism Marketing, 41(3), 377-395. https://doi.org/10.1080/10548408.2024.2317738

Chiu, W., Wang, F. J., & Cho, H. (2023). Satellite fans’ team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis. Journal of Travel and Tourism Marketing, 40(2), 91-108. https://doi.org/10.1080/10548408.2023.2215264

Cho, H., Joo, D., & Woosnam, K. M. (2020). Sport tourists’ team identification and revisit intention: Looking at the relationship through a nostalgic lens. Journal of Hospitality & Tourism Research, 44(6), 1002-1025. https://doi.org/10.1177/1096348020926550

Choi, M., & Choi, Y. (2024). Emotional or rational? Effective ESG advertising messages for travel enterprises. Journal of Travel and Tourism Marketing, 41(1), 68-87. https://doi.org/10.1080/10548408.2023.2269968

Choi, M., Choi, Y., Nosrati, S., Hailu, T. B., & Kim, S. (2023). Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events. Journal of Travel and Tourism Marketing, 40(7), 602-618. https://doi.org/10.1080/10548408.2023.2276435

Choi, S., & Kim, I. (2024). Role of restorative natural environments in predicting hikers’ pro-environmental behavior in a nature trail context. Journal of Travel and Tourism Marketing, 41(4), 596-613. https://doi.org/10.1080/10548408.2023.2300469

Chua, B. L., & Han, H. (2022). Green hotels: the state of green hotel research and future prospects. Journal of Travel and Tourism Marketing, 39(5), 465-483. https://doi.org/10.1080/10548408.2022.2136329

Chua, B. L., Kim, S., Hailu, T. B., Yu, J., Moon, H., & Han, H. (2023). Emerging armchair travel: Investigation of authentic armchair travel experiences and their effect on armchair travel stickiness. Journal of Travel and Tourism Marketing, 40(3), 203-220. https://doi.org/10.1080/10548408.2023.2236652

da Rosa, S., Anjos, F. A. D., Pereira, M. D. L., & Arnhold Junior, M. (2020). Image perception of surf tourism destination in Brazil. International Journal of Tourism Cities, 6(4), 1111-1127. https://doi.org/10.1108/IJTC-11-2018-0090

Davari, D., & Jang, S. (2024). Travel-based learning: unleashing the power of destination curiosity. Journal of Travel and Tourism Marketing, 41(3), 396-417. https://doi.org/10.1080/10548408.2024.2318433

Davari, D., Nosrati, S., & Kim, S. (2024). Do cultural and individual values influence sustainable tourism and pro-environmental behavior? Focusing on Chinese millennials. Journal of Travel and Tourism Marketing, 41(4), 559-577. https://doi.org/10.1080/10548408.2024.2309180

Demir, M., & Demir, Ş. Ş. (2023). Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry. Journal of Travel and Tourism Marketing, 40(5), 383-398. https://doi.org/10.1080/10548408.2023.2255884

Dong, L., Quan, L., Song, Z., & Han, H. (2022). Influencing factors of empty nest family tourism consumption. Journal of Travel and Tourism Marketing, 39(3), 290-304. https://doi.org/10.1080/10548408.2022.2089951

Duan, Y., & Wu, J. (2024). Sport tourist perceptions of destination image and revisit intentions: An adaption of Mehrabian-Russell’s environmental psychology model. . Heliyon, 10. https://doi.org/10.1016/j.heliyon.2024.e31810

Fakfare, P., Lee, J. S., & Han, H. (2022). Thailand tourism: a systematic review. Journal of Travel and Tourism Marketing, 39(2), 188-214. https://doi.org/10.1080/10548408.2022.2061674

Fakfare, P., Phucharoen, C., Kim, J. J., & Han, H. (2024). Ethics for tourism: integrating Confucian harmony and ethical beliefs into animal tourism. Journal of Travel and Tourism Marketing, 41(7), 1-18. https://doi.org/10.1080/10548408.2024.2361101

Fam, K. S., Ting, H., Tan, K. L., Hussain, K., & Cheah, J. H. (2020). Does it matter where to run? Intention to participate in destination marathon. Asia Pacific Journal of Marketing and Logistics, 32(7), 1475-1494. https://doi.org/10.1108/APJML-12-2019-0737

Fang, D., Zhang, G., Yang, X., & Liu, Y. (2024). Should I believe this review? The impact of nicknames on perceived authenticity of online reviews in peer-to-peer accommodation. Journal of Travel and Tourism Marketing, 41(8), 1107-1123. https://doi.org/10.1080/10548408.2024.2379312

Fang, Y. P., & Liu, C. H. (2024). Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty. Journal of Travel and Tourism Marketing, 41(6), 849-863. https://doi.org/10.1080/10548408.2024.2350694

Farhat, Z., & Chaney, D. (2024). A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience. Journal of Travel and Tourism Marketing, 41(2), 208-220. https://doi.org/10.1080/10548408.2024.2309543

Fauzi, M. A., Han, H., Hanafiah, M. H., & Bakar, N. A. A. (2023). Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends. Journal of Travel and Tourism Marketing, 40(8), 712-727. https://doi.org/10.1080/10548408.2023.2293009

Fu, X., Liu, X., & Li, Z. (2024). Traveling with children: Chinese parents’ parenting-leisure conflicts and resolution behaviors. Journal of Travel and Tourism Marketing, 41(6), 811-827. https://doi.org/10.1080/10548408.2024.2349303

Funk, D. C., Alexandris, K., & Ping, Y. (2009). To go or stay home and watch: Exploring the balance between motives and perceived constraints for major events: A case study of the 2008 Beijing olympic games. International Journal of Tourism Research, 11(1), 41-53. https://doi.org/10.1002/jtr.682

Funk, D. C., & Bruun, T. J. (2007). The role of socio-psychological and culture-education motives in marketing international sport tourism: A cross-cultural perspective. Tourism management, 28(3), 806-819. https://doi.org/10.1016/j.tourman.2006.05.011

Gómez-Morales, B., Nieto-Ferrando, J., & Sánchez-Castillo, S. (2022). (Re)Visiting game of thrones: film-induced tourism and television fiction. Journal of Travel and Tourism Marketing, 39(1), 73-86. https://doi.org/10.1080/10548408.2022.2044971

Guo, R., & Li, H. (2022). Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking. Journal of Travel and Tourism Marketing, 39(1), 87-108. https://doi.org/10.1080/10548408.2022.2044970

Guo, R., Song, M., & Wang, Y. (2024). Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention. Journal of Travel and Tourism Marketing, 41(8), 1038-1053. https://doi.org/10.1080/10548408.2024.2369758

Han, H., Untaru, E. N., Radic, A., Jung, I., Quan, W., Lho, L. H., & Lee, H. (2023). Consumer protective behaviors at wellbeing tourism destinations: the function of norm activation model and reasoned action theory. Journal of Travel and Tourism Marketing, 40(6), 512-531. https://doi.org/10.1080/10548408.2023.2263777

Han, W., Bai, B., Raab, C., Shum, C., & Krishen, A. S. (2024). Will you choose a low-rating hotel that offers promotions?–Insights from the prospect theory. Journal of Travel and

Tourism Marketing, 41(3), 418-432. https://doi.org/10.1080/10548408.2024.2323960

Hong, S. J., Purtell, C., Chung, J. Y., & Choi, D. H. (2024). How new technology impacts airport’s service quality and behavioral intentions. Journal of Travel and Tourism Marketing, 41(2), 235-251. https://doi.org/10.1080/10548408.2024.2311329

Hong, W. C. H., Ngan, H. F. B., Yu, J., & Arbouw, P. (2023). Examining cultural differences in Airbnb naming convention and user reception: an eye-tracking study. Journal of Travel and Tourism Marketing, 40(6), 475-489. https://doi.org/10.1080/10548408.2023.2263764

Hung, K., Hsu, C. H. C., & Yang, X. (2024). Constructing a sensory model of Chinese luxury hotel experiences from mental imagery perspective. Journal of Travel and Tourism Marketing, 41(6), 791-810. https://doi.org/10.1080/10548408.2024.2349299

Hung, K., Liu, C., Zhang, Y., & Guillet, B. D. (2022). Cruising preferences within and across cultures: the roles of past experience and trade-offs. Journal of Travel and Tourism Marketing, 39(3), 271-289. https://doi.org/10.1080/10548408.2022.2089950

Hungenberg, E., Aicher, T., & Sawyer, T. (2022). A glimpse into the experience of a youth sport tourism consumer: an analysis of parents vs. coaches. Journal of Sport & Tourism, 26(1), 43-63. https://doi.org/10.1080/14775085.2022.2026809

Hur, W. M., Shin, Y., & Yingrui, S. (2024). When and why job-insecure flight attendants are reluctant to behave pro-environmentally. Journal of Travel and Tourism Marketing, 41(1), 88-105. https://doi.org/10.1080/10548408.2023.2249030

Hwang, J., Kim, H. M., Joo, K. H., & Kim, J. J. (2022). The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees. Journal of Travel and Tourism Marketing, 39(2), 256-270. https://doi.org/10.1080/10548408.2022.2061678

Hyun, H., Ahn, J., Hong, E., & Park, J. (2024). Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context. Journal of Travel and Tourism Marketing, 41(1), 35-50. https://doi.org/10.1080/10548408.2023.2239837

Jeong, Y., & Kim, S. (2020). A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists. Asia Pacific Journal of Marketing and Logistics, 32(4), 940-960. https://doi.org/10.1108/APJML-02-2019-0101

Jeong, Y., & Kim, S. K. (2019). The key antecedent and consequences of destination image in a mega sporting event. South African Journal of Business Management, 50(1), 1-11. https://doi.org/10.4102/sajbm.v50i1.1480

Ji, C., & Yang, P. (2022). What makes integrated resort attractive? Exploring the role of experience encounter elements. Journal of Travel and Tourism Marketing, 39(3), 305-319. https://doi.org/10.1080/10548408.2022.2089952

Jiang, Y., & Chen, N. (2019). Event attendance motives, host city evaluation, and behavioral intentions: An empirical study of Rio 2016. International Journal of Contemporary Hospitality Management, 31(8), 3270-3286. https://doi.org/10.1108/IJCHM-06-2018-0501

Joo, D., & Woosnam, K. M. (2022). Traveling to feel connected: origins and outcomes of potential faith-based tourists’ emotional solidarity. Journal of Travel and Tourism Marketing, 39(1), 42-57. https://doi.org/10.1080/10548408.2022.2045245

Joo, K., Kim, H. M., & Hwang, J. (2023). How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control. Journal of Travel and Tourism Marketing, 40(3), 260-274. https://doi.org/10.1080/10548408.2023.2239840

Joo, K., Kim, J., & Hwang, J. (2024). Effects of foodservice consumers’ perceptions of face recognition payment on attitude, desire, and behavioral intentions: a cross-cultural study. Journal of Travel and Tourism Marketing, 41(3), 359-376. https://doi.org/10.1080/10548408.2024.2318429

Jung, S., Park, K., & Lee, Y. J. (2024). Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities. Journal of Travel and Tourism Marketing, 41(1), 128-141. https://doi.org/10.1080/10548408.2023.2239845

Khanngoen, C., Lertwachara, K., Gulthawatvichai, T., Chutiphongdech, T., Limteerakul, V., Panbamrungkij, T., & Wattanawaraporn, R. (2023). Factors Influencing Customer Co-Creation and Happiness in Fitness Center Businesses. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.35

Kim, H., Kim, S. E., Park, K., & Tennessee, S. (2023). Exploring the role of flow experience and telepresence in virtual reality (VR) concerts. Journal of Travel and Tourism Marketing, 40(7), 568-582. https://doi.org/10.1080/10548408.2023.2276437

Kim, J., Lee, E., Park, S. Y. I., Chung, N., & Koo, C. (2024). Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect. Journal of Travel and Tourism Marketing, 41(2), 186-207. https://doi.org/10.1080/10548408.2024.2309195

Kim, J., Park, Y., Kim, B., & Lee, C. K. (2024). Impact of perceptions of ESG on organization-based self-esteem, commitment, and intention to stay. Journal of Travel and Tourism Marketing, 41(1), 106-127. https://doi.org/10.1080/10548408.2023.2293026

Kim, J. H., Kim, J., Chung, N., & Koo, C. (2024). The Netflix effect: exploring the nexus of content exposure, destination appeal, and behavioural intention. Journal of Travel and Tourism Marketing, 41(3), 433-450. https://doi.org/10.1080/10548408.2024.2323944

Kim, J. H., Kim, J., Kim, C., & Kim, S. (2023). Do you trust ChatGPTs? Effects of the ethical and quality issues of generative AI on travel decisions. Journal of Travel and Tourism Marketing, 40(9), 779-801. https://doi.org/10.1080/10548408.2023.2293006

Kim, J. J., & Kim, I. (2018). Entrepreneurial marketing and airline-cause sponsorship congruence: Passenger sponsorship response to US-based full-service airlines. Sustainability, 10(7), 1-20. https://doi.org/10.3390/su10072359

Kim, S. I., Al-Ansi, A., Lee, J. S., Chua, B. L., Phucharoen, C., & Han, H. (2024). Wellness tourism experience and destination brand love. Journal of Travel and Tourism Marketing, 41(7), 988-1004. https://doi.org/10.1080/10548408.2024.2369752

Kim, S. I., Gim, J., Kim, H., & Park, S. (2024). How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products. Journal of Travel and Tourism Marketing, 41(7), 973-987. https://doi.org/10.1080/10548408.2024.2371907

Koh, Y. (2024). The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions. Journal of Travel and Tourism Marketing, 41(1), 3-19. https://doi.org/10.1080/10548408.2023.2229364

Ku, E. C. S. (2024). Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies? Journal of Travel and Tourism Marketing, 41(5), 673-688. https://doi.org/10.1080/10548408.2024.2323948

Lee, J. H., Cho, H. K., & Kim, M. J. (2022). Does self-monitoring influence golfers? Analysis of golf tourism using the existence–relatedness–growth theory. Sustainability, 14(19), 1-14. https://doi.org/10.3390/su141912458

Lee, K., Ham, J., Cantoni, L., & Koo, C. (2022). Identifying the nature of authentic and fake reviews in restaurant context. Journal of Travel and Tourism Marketing, 39(3), 353-369. https://doi.org/10.1080/10548408.2022.2089955

Lee, K., Kim, M., Kim, J. Y., & Koo, C. (2023). Exploring a pent-up travel: constraint-negotiation model. Journal of Travel and Tourism Marketing, 40(4), 345-361. https://doi.org/10.1080/10548408.2023.2245415

Lee, S., Ham, S., Yeon, J., & Lee, M. (2024). ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants. Journal of Travel and Tourism Marketing, 41(1), 20-34. https://doi.org/10.1080/10548408.2023.2231979

Leite, F. P., Pontes, N., & Schivinski, B. (2024). Influencer marketing effectiveness: giving competence, receiving credibility. Journal of Travel and Tourism Marketing, 41(3), 307-321. https://doi.org/10.1080/10548408.2024.2317748

Leruksa, C., Sathatip, P., & Meeprom, S. (2023). Beyond Factors: IGSCA-SEM’S Application in the Context of Cannabis Tourism. ABAC Journal, 43(4). https://doi.org/10.59865/ABACJ.2023.54

Li, C., Deng, L., & Law, R. (2023). Double blades: does a sharing platform benefit from integration to a popular OTA platform? Journal of Travel and Tourism Marketing, 40(1), 1-20. https://doi.org/10.1080/10548408.2023.2199767

Li, F., & He, X. (2023). The interaction effect of reward type and mindset on online travel community promotion intention: the mediating roles of identification and community commitment. Journal of Travel and Tourism Marketing, 40(4), 294-309. https://doi.org/10.1080/10548408.2023.2245421

Li, F., & Zhou, Z. (2023). The interaction effect of endorser type and destination stereotype on destination evaluation. Journal of Travel and Tourism Marketing, 40(9), 878-893. https://doi.org/10.1080/10548408.2023.2296661

Li, H., Song, W., & Collins, R. (2014). Post-event visits as the sources of marketing strategy sustainability: a conceptual model approach. Journal of Business Economics and Management, 15(1), 74-95. https://doi.org/10.3846/16111699.2012.701229

Li, M., Cheng, M., Quintal, V., & Cheah, I. (2023). From live streamer to viewer: exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions. Journal of Travel and Tourism Marketing, 40(8), 764-777. https://doi.org/10.1080/10548408.2023.2294071

Li, Y., Jiao, L., & Zhou, M. (2024). How does cultural heritage destination digitalization influence tourists’ attitudes? The role of constructive authenticity and technology-destination fit. Journal of Travel and Tourism Marketing, 41(2), 221-234. https://doi.org/10.1080/10548408.2024.2311328

Liang, X., Huo, Y., & Luo, P. (2024). What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework. Journal of Travel and Tourism Marketing, 41(2), 169-185. https://doi.org/10.1080/10548408.2024.2310175

Lim, W. M., Sahoo, S., Agrawal, A., & Vijayvargy, L. (2023). Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination. Journal of Travel and Tourism Marketing, 40(7), 583-601. https://doi.org/10.1080/10548408.2023.2276431

Lin, F., & Ryu, K. (2023). How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China. Journal of Travel and Tourism Marketing, 40(5), 434-451. https://doi.org/10.1080/10548408.2023.2258154

Lin, M. S., Zhang, H., Luo, Y., & Li, Y. (2024). Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry: views from a developing country. Journal of Travel and Tourism Marketing, 41(1), 154-168. https://doi.org/10.1080/10548408.2023.2293008

Lin, P. M. C., Peng, K. L., & Au, W. C. (2022). To return or not to return? Identifying VFR travel constraints during the pandemic. Journal of Travel and Tourism Marketing, 39(1), 18-30. https://doi.org/10.1080/10548408.2022.2045246

Lin, W., Li, M., Lin, J., & Lin, J. (2022). Self-decisions versus other-decisions in adventure tourism. Journal of Travel and Tourism Marketing, 39(1), 31-41. https://doi.org/10.1080/10548408.2022.2044973

Lin, Y., Wu, D., & Chiu, C. H. (2023). Impact of customer environmental attitude-behavior gap. Journal of Travel and Tourism Marketing, 40(9), 802-817. https://doi.org/10.1080/10548408.2023.2293028

Lin, Z., Wong, I. A., Zhang, G., & Chen, Y. (2022). Longing for the heritage treasure: reconnecting the self and the heritage site through nostalgic reminiscences and psychological ownership. Journal of Travel and Tourism Marketing, 39(3), 320-334. https://doi.org/10.1080/10548408.2022.2089953

Liu, B., Li, Y., Kralj, A., Moyle, B., & He, M. (2022). Inspiration and wellness tourism: the role of cognitive appraisal. Journal of Travel and Tourism Marketing, 39(2), 173-187. https://doi.org/10.1080/10548408.2022.2061676

Liu, M., & Xiong, W. (2023). Well-known or well-liked? The effects of brand reputation on customers’ responses to service failure. Journal of Travel and Tourism Marketing, 40(3), 221-241. https://doi.org/10.1080/10548408.2023.2236634

Liu, Q., Xu, L., Feng, W., Zhou, J., & Li, Y. (2023). Is tourism live streaming a double-edged sword? The paradoxical impact of online flow experience on travel intentions. Journal of Travel and Tourism Marketing, 40(8), 744-763. https://doi.org/10.1080/10548408.2023.2293016

Liu, S., & Hao, F. (2024). Engaging with avatar in virtual regenerative tourism. Journal of Travel and Tourism Marketing, 41(6), 864-879. https://doi.org/10.1080/10548408.2024.2350053

Liu, W., Kim, S. I., & Kim, J. (2024). P2P host brand management: conceptualization and utilization with a consumer behavioral economic approach. Journal of Travel and Tourism Marketing, 41(8), 1054-1070. https://doi.org/10.1080/10548408.2024.2369760

Lo, A., Huang, Z., Lin, P., Chopra, S. S., Milindi, P. S., & Yang, W. (2024). Calorie and carbon labels on menus in Chinese restaurants: effects of label presence and presentation format on customer behavior and brand perceptions. Journal of Travel and Tourism Marketing, 41(8), 1071-1089. https://doi.org/10.1080/10548408.2024.2373264

Lu, W., Low, M. P., & Yeong, W. M. (2024). Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism. Journal of Travel and Tourism Marketing, 41(2), 292-306. https://doi.org/10.1080/10548408.2024.2318432

Luo, C. Y., Tsai, C. H., Su, C. H., & Chen, M. H. (2023). From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth. Journal of Travel and Tourism Marketing, 40(8), 728-743. https://doi.org/10.1080/10548408.2023.2293012

Lv, L., Huang, M., Guan, D., & Yang, K. (2022). Apology or gratitude? The effect of communication recovery strategies for service failures of AI devices. Journal of Travel and Tourism Marketing, 39(6), 570-587. https://doi.org/10.1080/10548408.2022.2162659

Lv, X., Zhang, R., Su, Y., & Yang, Y. (2022). Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis. Journal of Travel and Tourism Marketing, 39(1), 109-135. https://doi.org/10.1080/10548408.2022.2052227

Ma, J., & Li, F. (2022). Effects of psychological distance and social influence on tourists’ hotel booking preferences. Journal of Travel and Tourism Marketing, 39(4), 394-411. https://doi.org/10.1080/10548408.2022.2116628

Magaš, D. (2022). Influence of Selected Determinants on the Perception of Beaches as a Tourism Product, Doctoral Dissertation Summary. Tourism and hospitality management, 28(3), 703-706. https://doi.org/10.20867/thm.28.3.15

Maldonado-López, B., Ledesma-Chaves, P., & Gil-Cordero, E. (2024). Cross-border destination image for sustainable tourism development in peripheral areas. Journal of Travel and Tourism Marketing, 41(4), 614-639. https://doi.org/10.1080/10548408.2024.2319864

Manosuthi, N. (2024). Enhancing Secondary City Tourism in Thailand: Exploring Revenue Generation, Sustainable Practices, and the Role of Brand Identity. ABAC Journal, 44(4), 42-42. https://doi.org/10.59865/abacj.2024.42

Manosuthi, N., Lee, J. S., & Han, H. (2022). Investigating residents’ support for Muslim tourism: the application of IGSCA-SEM and fsQCA. Journal of Travel and Tourism Marketing, 39(4), 412-431. https://doi.org/10.1080/10548408.2022.2116629

Manosuthi, N., Meeprom, S., & Leruksa, C. (2024). Exploring multifaceted pathways: understanding behavioral formation in green tourism selection through fsQCA. Journal of Travel and Tourism Marketing, 41(4), 640-658. https://doi.org/10.1080/10548408.2024.2325529

Manowaluilou, N. (2022). Community Preparation and Competency Development for Ecotourism Management in the Wang Nam Khiao-Pha Khao Phu Luang Forest Reserve. ABAC Journal, 42(4), 135-152. https://doi.org/10.59865/abacj.2022.57

Manthiou, A., Luong, V. H., & Klaus, P. (2023). Solo tourism: exploration and conceptualization–a semi-supervised machine learning approach. Journal of Travel and Tourism Marketing, 40(6), 453-474. https://doi.org/10.1080/10548408.2023.2255891

Manzoor, S. R., Ullah, R., Khattak, A., Ullah, M., & Han, H. (2024). Exploring tourist perceptions of artificial intelligence devices in the hotel industry: impact of industry 4.0. Journal of Travel and Tourism Marketing, 41(2), 272-291. https://doi.org/10.1080/10548408.2024.2310169

Mason, M. C., & Moretti, A. (2015). Antecedents and moderators of golf tourists’ behavioral intentions: An empirical study in a Mediterranean destination. EuroMed Journal of Business, 10(3), 338-359. https://doi.org/10.1108/EMJB-10-2014-0033

Min, J. H., Chang, H. J., Fowler, D., & Blum, S. (2023). Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty. Asia Pacific Journal of Marketing and Logistics, 35(2), 323-343. https://doi.org/10.1108/APJML-05-2021-0371

Moon, H., Yu, J., Chua, B. L., & Han, H. (2023). Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more. Journal of Travel and Tourism Marketing, 40(4), 326-344. https://doi.org/10.1080/10548408.2023.2245446

Mousavi, R., Najafabadi, M. O., Mirdamadi, S. M., & Hosseini, S. J. F. (2022). Rural sports and local games: missing link between sports tourism development and sustainability. Journal of Sport & Tourism, 26(3), 201-223. https://doi.org/10.1080/14775085.2022.2058069

Mun, S. G., Park, J., Woo, L., & King, B. (2024). Timing of hotel bookings: not monotonic. Journal of Travel and Tourism Marketing, 41(7), 941-954. https://doi.org/10.1080/10548408.2024.2361097

Myburgh, E., Kruger, M., & Saayman, M. (2018). Aspects influencing the commitment of endurance athletes: A tourism perspective. Journal of Sport & Tourism, 22(4), 275-301. https://doi.org/10.1080/14775085.2018.1472032

Nakayama, C. (2024). Understanding destination marketing processes through film tourism: local and global networks. Journal of Travel and Tourism Marketing, 41(9), 1177-1189. https://doi.org/10.1080/10548408.2024.2404844

Napontun, K., Lertwachara, K., Gulthawatvichai, T., Chutiphongdech, T., Wattanawaraporn, R., Chuenpreecha, D., & Senachai, P. (2023). Captivating Spectators: Exploring the Influence of Marketing Mix Elements on Sports Event Engagement. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.43

Noh, J., & Vogt, C. (2013). Modelling information use, image, and perceived risk with intentions to travel to East Asia. Current issues in tourism, 16(5), 455-476. https://doi.org/10.1080/13683500.2012.741576

Nukulkam, N., & Theppituck, T. (2023). Tourism Influencers’ Photos: A Guideline for Creating Promotional Media. ABAC Journal, 43(4). https://doi.org/10.59865/abacj.2023.64

Önder, İ., & Topsakal, Y. (2024). Facilitating the pursuit of digital detox tourism with authentic personality. Journal of Travel and Tourism Marketing, 41(9), 1190-1209. https://doi.org/10.1080/10548408.2024.2404850

Park, H., Bitaab, M., Lee, M., & Back, K. J. (2024). The two sides of hotel green practices in customer experience: an integrated approach of the Kano model and business analytics. Journal of Travel and Tourism Marketing, 41(4), 659-671. https://doi.org/10.1080/10548408.2024.2333411

Park, S., Kim, Y. R., & Ho, C. S. T. (2022). Analysis of travel mobility under Covid-19: application of network science. Journal of Travel and Tourism Marketing, 39(3), 335-352. https://doi.org/10.1080/10548408.2022.2089954

Park, S., Zhong, R., & Xu, Y. (2022). Understanding seasonal and diurnal variations of inter-city tourism destination network. Journal of Travel and Tourism Marketing, 39(4), 432-447. https://doi.org/10.1080/10548408.2022.2116626

Park, Y. N., & Shin, M. (2024). Effect of customers’ subjective knowledge on accepting ESG (environmental, social, governance) activities in the hospitality industry. Journal of Travel and Tourism Marketing, 41(1), 51-67. https://doi.org/10.1080/10548408.2023.2269975

Phucharoen, C., Sangkaew, N., Wichupankul, S., & Nanthaamornphong, A. (2023). Green rush in Phuket: big-data evidence of cannabis commercialization in a tourism-centric area. Journal of Travel and Tourism Marketing, 40(6), 532-550. https://doi.org/10.1080/10548408.2023.2263782

Phumsathan, S., Panyo, P., Pongpattananurak, N., & Udomwitid, S. (2022). Assessment of Tourism Development Potential Based on Tourism Components in Buffer Zone of Huai Kha Khaeng Wildlife Sanctuary, Uthai Thani Province. ABAC Journal, 42(4), 115-134. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85142287356&partnerID=40&md5=221e3936a2f88aeaa8b37a1a7e89cdb4

Polat, E., Çelik, F., Ibrahim, B., & Gursoy, D. (2024). Past, present, and future scene of influencer marketing in hospitality and tourism management. Journal of Travel and Tourism Marketing, 41(3), 322-343. https://doi.org/10.1080/10548408.2024.2317741

Polat, E., Çelik, F., Ibrahim, B., & Köseoglu, M. A. (2023). Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction. Journal of Travel and Tourism Marketing, 40(9), 894-914. https://doi.org/10.1080/10548408.2023.2296655

Prasongthan, S. (2023). Exploring Tourists’ Responsible Behavior: Evidence From Thailand. ABAC Journal, 43(3).

https://doi.org/10.59865/abacj.2023.28

Prawira, N. G., Susanto, E., & Prawira, M. F. A. (2023). Visual Branding on Indonesian Tourism Destinations: Does it Affect Tourists? ABAC Journal, 43(1), 52-68. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85148649785&partnerID=40&md5=978c2e3bd3abefb76795a19e8444ac6e

Quan, L., Kim, J. J., & Han, H. (2022). Customer views on comprehensive green hotel selection attributes and analysis of importance-performance. Journal of Travel and Tourism Marketing, 39(6), 535-554. https://doi.org/10.1080/10548408.2022.2162657

Quan, L., Kim, S. I., & Han, H. (2024). Relaxing in a cup of coffee: the complex interplay of nature-based physical environment, mental health, and connectedness-to-nature. Journal of Travel and Tourism Marketing, 41(5), 743-759. https://doi.org/10.1080/10548408.2024.2332335

Quan, L., Koo, B., & Han, H. (2023). Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels. Journal of Travel and Tourism Marketing, 40(3), 185-202. https://doi.org/10.1080/10548408.2023.2236649

Quan, W., Kim, S., Baah, N. G., Jung, H., & Han, H. (2023). Role of physical environment and green natural environment of pet-accompanying tourism sites in generating pet owners’ life satisfaction. Journal of Travel and Tourism Marketing, 40(5), 399-415. https://doi.org/10.1080/10548408.2023.2255890

Radic, A., Quan, W., Koo, B., Chua, B. L., Kim, J. J., & Han, H. (2022). Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice. Journal of Travel and Tourism Marketing, 39(2), 152-172. https://doi.org/10.1080/10548408.2022.2061677

Rasmidatta, V. (2023). Comparative Analysis of Factor-Based and Composite-Based Structural Equation Models: Factors Affecting Word-Of-Mouth of Tourists in Khung Bang Kachao. ABAC Journal, 43(4), 135-164. https://doi.org/10.59865/abacj.2023.58

Ren, W., & Pan, L. (2024). Unveiling the mediating effects of destination gender on tourist loyalty. Journal of Travel and Tourism Marketing, 41(5), 705-725. https://doi.org/10.1080/10548408.2024.2332276

Ruan, W. Q., Yang, T. T., & Zhang, S. N. (2022). Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period. Journal of Travel and Tourism Marketing, 39(2), 137-151. https://doi.org/10.1080/10548408.2022.2061675

Rungroueng, T., & Monpanthong, P. (2023a). A Confirmation of Elemental Factor Toward Perceived Port Quality. ABAC Journal, 43(4), 1-22. https://doi.org/10.59865/ABACJ.2023.56

Rungroueng, T., & Monpanthong, P. (2023b). Updating Cruise Tourism Theme: A Methodology of Systematic Literature Review. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.41

Russell, Z. A., & Boley, B. B. (2024). What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS). Journal of Travel and Tourism Marketing, 41(5), 689-704. https://doi.org/10.1080/10548408.2024.2332274

Russell, Z. A., Boley, B. B., Woosnam, K. M., & Campbell, W. K. (2022). Motivations behind posting travel pictures for status: developing and testing the Conspicuous Consumption Posting Scale (CCPS). Journal of Travel and Tourism Marketing, 39(6), 555-569. https://doi.org/10.1080/10548408.2022.2162658

Sangthong, S., & Soonsan, N. (2023). An Analysis of Destination Reputation, Perceived Value and Environmentally Responsible Behavioral Intention of Domestic Tourists to Scuba Diving in Andaman Coast, Thailand. ABAC Journal, 43(1), 103-115. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85148584401&partnerID=40&md5=6f9bf12991ac2356d39bdf53db7db2cc

Sathatip, P., Senachai, P., Napontun, K., Chuenpreecha, D., Tovara, S., & Daengmeesee, S. (2024). Systematic Literature Review: The Use of SEM in Journal of Travel & Tourism Marketing (JTTM) BETWEEN 2020 – 2022. ABAC Journal, 44(3). https://doi.org/10.59865/ABACJ.2024.25

Satitsamitpong, M., Napontun, K., Senachai, P., Tovara, S., & Daengmeesee, S. (2024). Enhancing Spectator Engagement in E-Sports Events. ABAC Journal, 44(2), 41-60. https://doi.org/10.59865/ABACJ.2024.13

Shahhosseini, M., & Khalili Nasr, A. (2024). What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach. Journal of Travel and Tourism Marketing, 41(4), 472-490. https://doi.org/10.1080/10548408.2024.2306358

Sharma, R., Singh, G., & Pratt, S. (2022). Exploring travel envy and social return in domestic travel: a cross-generational analysis. Journal of Travel and Tourism Marketing, 39(1), 58-72. https://doi.org/10.1080/10548408.2022.2045247

Shin, H. H., & Jeong, M. (2022). Does a virtual trip evoke travelers’ nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism. Journal of Travel and Tourism Marketing, 39(1), 1-17. https://doi.org/10.1080/10548408.2022.2044972

Shin, S., Lee, E., Yhee, Y., Kim, J., & Koo, C. (2023). Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements. Journal of Travel and Tourism Marketing, 40(7), 619-638. https://doi.org/10.1080/10548408.2023.2277805

Singh, N., Yu, J., Ramkissoon, H., Amponsah, M., & Han, H. (2023). Nature-based solution for state park travelers’ self-rated mental health, emotional well-being, and life satisfaction: impact of national culture. Journal of Travel and Tourism Marketing, 40(1), 55-74. https://doi.org/10.1080/10548408.2023.2215251

Soldat, Z., Quintal, V., & Phau, I. (2024). Pursuing travel calculated hedonism: scale development and validation. Journal of Travel and Tourism Marketing, 41(5), 760-774. https://doi.org/10.1080/10548408.2024.2341653

Song, H., Chen, J. M., Rao, X., & Wu, M. (2023). A Comparison Study on the Behavioral Intention of Marathon Runners in the United States and China. Journal of Quality Assurance in Hospitality & Tourism, 1-23. https://doi.org/10.1080/1528008X.2023.2299422

Song, H., Zeng, T. T., & Yim, B. H. (2022). A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective. International Journal of Sports Marketing and Sponsorship, 23(4), 727-747. https://doi.org/10.1108/IJSMS-03-2021-0078

Sorrentino, A., Fu, X., Romano, R., Quintano, M., & Risitano, M. (2020). Measuring event experience and its behavioral consequences in the context of a sports mega-event. Journal of Hospitality and Tourism Insights, 3(5), 589-605. https://doi.org/10.1108/JHTI-03-2020-0026

Srivastava, P., Mishra, N., Singh, N., & Ramkissoon, H. (2024). Beyond carbon footprints: the ‘Greta Thunberg Effect’ and tourist hotel preferences. Journal of Travel and Tourism Marketing, 41(4), 578-595. https://doi.org/10.1080/10548408.2023.2293017

Stangl, B., Kastner, M., Park, S., & Ukpabi, D. (2023). Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users. Journal of Travel and Tourism Marketing, 40(1), 1-17. https://doi.org/10.1080/10548408.2023.2199776

Stepchenkova, S., Lee, S., & Kim, H. (2024). Experiencing authenticity in organic and staged settings: does it matter for tourists? Journal of Travel and Tourism Marketing, 41(9), 1211-1226. https://doi.org/10.1080/10548408.2024.2404851

Sthapit, E., Garrod, B., Stone, M. J., Björk, P., & Song, H. (2023). Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda. Journal of Travel and Tourism Marketing, 40(5), 363-382. https://doi.org/10.1080/10548408.2023.2255881

Su, Y., Lee, C., & Lovelock, B. (2023). Airline and hotel loyalty programme diversity and choice: effects of personality, cultural, and socio-demographic factors. Journal of Travel and Tourism Marketing, 40(8), 653-677. https://doi.org/10.1080/10548408.2023.2285926

Sun, M. L., & Lin, Y. H. (2011, July). The effects of motivation, background, attraction and loyalty in the 2010 international thousands swimming cross to Sun Moon Lake. IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management,

Tadawattanawit, S., Intuluck, W., & Srisakun, C. (2023). The Influence of Perceived Behavioral Control and Desire to Travel on Domestic Travel Intention to Bangkok: A Moderated Mediation Model of Tourists’ Attitudes and Preferences. ABAC Journal, 43(2), 125-142. https://doi.org/10.14456/abacj.2023.19

Tassawa, C., & Khumhome, B. (2023). An Investigation Into the Role of Packaging Design Elements on Perceived Value and Price Fairness: A Moderating Effect of Age. ABAC Journal, 43(3). https://doi.org/10.59865/abacj.2023.32

Terason, S., Tiwari, S., Pattanayanon, P., & Kulwanich, A. (2022). The Mediating Effect of Perceived Value on the Relationship Between Motivated Consumer Innovativeness and Sports Facility Revisit Intentions. ABAC Journal, 42(2), 89-106. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131041201&partnerID=40&md5=c7d7fdbc7c1ef2108dd7e021097ffc60

Tsang, N. K. F., Gong, A., & Au, W. C. W. (2022). Rural tourism product promotion: a comparison of message framing techniques. Journal of Travel and Tourism Marketing, 39(7-9), 609-622. https://doi.org/10.1080/10548408.2023.2184444

Tsaur, S. H., & Lin, Y. S. (2023). Authenticity and perceived transformation of pilgrimage tourism: exploring the serial mediating effects of mindfulness and spirituality. Journal of Travel and Tourism Marketing, 40(9), 833-848. https://doi.org/10.1080/10548408.2023.2296639

Tsaur, S. H., & Tsai, C. H. (2023). Bleisure travel experience: Scale development and validation. Journal of Travel and Tourism Marketing, 40(1), 21-37. https://doi.org/10.1080/10548408.2023.2199773

Tsaur, S. H., Yen, C. H., & Lin, Y. S. (2022). Destination inspiration: scale development and validation. Journal of Travel and Tourism Marketing, 39(5), 484-500. https://doi.org/10.1080/10548408.2022.2148040

Tung, V. W. S., & Tse, S. W. T. (2023). A patterns perspective of customers’ brand experiences with robotics in hospitality. Journal of Travel and Tourism Marketing, 40(1), 75-89. https://doi.org/10.1080/10548408.2023.2215268

Wang, D., Deng, Z., & Lo, W. H. (2024). A toolkit for hotel environment management capability development. Journal of Travel and Tourism Marketing, 41(7), 1005-1019. https://doi.org/10.1080/10548408.2024.2371905

Wang, G., Ren, L., Qiu, H., & Yao, Y. (2022). Salient health goal, salient restoration? A transformative model of wellness tourism. Journal of Travel and Tourism Marketing, 39(7-9), 1-18. https://doi.org/10.1080/10548408.2023.2184443

Wang, J., & Butkouskaya, V. (2023). Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism. Journal of Economics, Finance and Administrative Science, 28(55), 60-78. https://doi.org/10.1108/JEFAS-09-2022-0219

Wang, J., Li, Y., Miao, L., Liu, Y., & Li, J. (2024). How does the metaverse transform festival tourism? A Cognitive-Affective Personality System (CAPS) theory. Journal of Travel and Tourism Marketing, 41(8), 1124-1140. https://doi.org/10.1080/10548408.2024.2379322

Wang, J., Sun, Y., Zhang, S., & Feng, L. (2024). The effect of service robot use on tourism staff career identity: an experimental study. Journal of Travel and Tourism Marketing, 41(9), 1244-1261. https://doi.org/10.1080/10548408.2024.2408335

Wang, X., Lai, I. K. W., & Wang, X. (2024). When women embrace snow-sport adventures: unravelling the influence of memorable travel experiences on well-being. Leisure Studies, 1-17. https://doi.org/10.1080/02614367.2024.2392541

Wang, Y., Song, M., Guo, R., & Duan, Y. (2023). How about non-human tour guides? The influence of AI tour guides’ dress and conversation style on the intention of consumers to continue using them. Journal of Travel and Tourism Marketing, 40(9), 849-862. https://doi.org/10.1080/10548408.2023.2296638

Wattanacharoensil, W., Lee, J. S., Fakfare, P., & Manosuthi, N. (2023). The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy. Journal of Travel and Tourism Marketing, 40(2), 109-130. https://doi.org/10.1080/10548408.2023.2215266

Wattanawaraporn, R., & Manosudhtikul, P. (2024). Insignificant but Essential: The Critical Role of Non-Significant Variables through Necessity Logic in Sport Event Tourism Context. ABAC Journal, 44(3), 131-144. https://doi.org/10.59865/abacj.2024.35

Wen, H., Wong, I. A., Fan, Y., & Leong, A. M. W. (2022). When festitivity meets heritage site: co-developed experience through the lens of situated cognition. Journal of Travel and Tourism Marketing, 39(5), 516-533. https://doi.org/10.1080/10548408.2022.2148039

Wong, J. W. C., & Lai, I. K. W. (2024). Influence of the green certification logo and text on environmental awareness and hotel guests’ water-saving behaviour. Journal of Travel and Tourism Marketing, 41(4), 491-507. https://doi.org/10.1080/10548408.2024.2310763

Xia, H., Muskat, B., Karl, M., Li, G., & Law, R. (2024). Destination competitiveness research over the past three decades: a computational literature review using topic modelling. Journal of Travel and Tourism Marketing, 41(5), 726-742. https://doi.org/10.1080/10548408.2024.2332278

Xie, M., Chi, X., & Han, H. (2024). A complexity theory in geotourism: traveler environmentally sustainable behaviors in global geoparks. Journal of Travel and Tourism Marketing, 41(8), 1021-1037. https://doi.org/10.1080/10548408.2024.2369753

Xu, F., Zhan, C., Li, J., & Li, S. (2024). Tourists’ approach or avoidance reaction to crowding in wellness tourism. Journal of Travel and Tourism Marketing, 41(6), 880-900. https://doi.org/10.1080/10548408.2024.2349814

Xu, H., Law, R., Lovett, J., Luo, J. M., & Liu, L. (2024). Tourist acceptance of ChatGPT in travel services: the mediating role of parasocial interaction. Journal of Travel and Tourism Marketing, 41(7), 955-972. https://doi.org/10.1080/10548408.2024.2364336

Xu, J., Pratt, S., & Yan, L. (2023). Residents’ engagement in developing destination mascots: a cognitive appraisal theory-based perspective. Journal of Travel and Tourism Marketing, 40(2), 151-168. https://doi.org/10.1080/10548408.2023.2227858

Xu, J., Wang, Y., & Jiang, Y. (2023). How do social media tourist images influence destination attitudes? Effects of social comparison and envy. Journal of Travel and Tourism Marketing, 40(4), 310-325. https://doi.org/10.1080/10548408.2023.2245410

Yamashita, R., & Takata, K. (2020). Relationship between prior knowledge, destination reputation, and loyalty among sport tourists. Journal of Sport & Tourism, 24(2), 143-153. https://doi.org/10.1080/14775085.2020.1763192

Yan, H., Wei, Y., Xiong, H., & Wang, L. (2024). Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel. Journal of Travel and Tourism Marketing, 41(5), 775-790. https://doi.org/10.1080/10548408.2024.2341646

Yazdani, M., Ariza-Montes, A., Arjona-Fuentes, J. M., & Radic, A. (2024). Cruise hotel sustainable supplier management using a grey-based decision support framework. Journal of Travel and Tourism Marketing, 41(4), 538-558. https://doi.org/10.1080/10548408.2023.2285927

Yin, J., Qu, X., & Ni, Y. (2023). The power of culture: how it shapes tourists’ online engagement with destinations. Journal of Travel and Tourism Marketing, 40(3), 258-275. https://doi.org/10.1080/10548408.2023.2239854

Yong, R. Y. M., Chua, B. L., Fakfare, P., & Han, H. (2024). Sustainability à la carte: A systematic review of green restaurant research (2010-2023). Journal of Travel and Tourism Marketing, 41(4), 508-537. https://doi.org/10.1080/10548408.2023.2293014

Yong, R. Y. M., Chua, B. L., Han, H., & Kim, B. (2022). Taste your way across the globe: a systematic review of gastronomy tourism literature (2000-2021). Journal of Travel and Tourism Marketing, 39(7-9), 623-650. https://doi.org/10.1080/10548408.2023.2184445

Yordam Dağıstan, S., Sevim, B., Arici, H. E., Saydam, M. B., & Köseoglu, M. A. (2023). Perceived risk in hospitality and tourism scholarship: a systematic review and future research agenda. Journal of Travel and Tourism Marketing, 40(9), 863-877. https://doi.org/10.1080/10548408.2023.2296640

Yu, J., Kim, S., Baah, N. G., Seo, J., & Han, H. (2023). Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions. Journal of Travel and Tourism Marketing, 40(8), 639-652. https://doi.org/10.1080/10548408.2023.2285301

Yu, J., Kim, S., Chiriko, A. Y., Moon, H. G., Choi, H., & Han, H. (2024). Environmental, social, and governance (ESG) in the hotel industry: a strategy for brand management, brand tribalism, and brand choice. Journal of Travel and Tourism Marketing, 41(9), 1226-1243. https://doi.org/10.1080/10548408.2024.2406346

Yu, J., Moon, H., Chua, B. L., & Han, H. (2022). Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention. Journal of Travel and Tourism Marketing, 39(2), 213-225. https://doi.org/10.1080/10548408.2022.2061673

Yu, R., Feng, J., Wang, K., Yang, L., & Feng, J. (2024). Who are you talking to? How chatbot identity disclosure affects service satisfaction. Journal of Travel and Tourism Marketing, 41(8), 1090-1106. https://doi.org/10.1080/10548408.2024.2369755

Yu, R., Tong, Z., Wang, X., & Feng, X. (2023). Effects of the spatial environment on tourists’ willingness to adopt robot services. Journal of Travel and Tourism Marketing, 40(9), 818-832. https://doi.org/10.1080/10548408.2023.2296643

Yufan, J., & Xiaoxuan, G. (2023). Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating role of tourists’ experiences. Journal of Travel and Tourism Marketing, 40(8), 693-711. https://doi.org/10.1080/10548408.2023.2285931

Zhao, S., & Liu, Y. (2023). Revenge tourism after the lockdown: based on the SOR framework and extended TPB model. Journal of Travel and Tourism Marketing, 40(5), 416-433. https://doi.org/10.1080/10548408.2023.2256777

Zhao, S., & Liu, Y. (2024). Mental health issues and revenge tourism. Journal of Travel and Tourism Marketing, 41(3), 344-358. https://doi.org/10.1080/10548408.2024.2318431

Zhao, X., Yao, Y., Ren, L., & Jia, G. (2023). Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing. Journal of Travel and Tourism Marketing, 40(8), 678-692. https://doi.org/10.1080/10548408.2023.2285930