Factors Motivating Sport Event Volunteers: An Investigation of Past Empirical Literature

Abstract

The growing body of empirical studies examining the factors that motivate volunteer participation in sporting events appears to be heterogeneous with notable inconsistencies, underscoring the need for a comprehensive review. Given the diversity of methodologies, contexts, and outcomes, this study aims to summarize, synthesize, and describe the literature on factors motivating sporting event volunteer participation in a narrative manner. It employs a descriptive meta-analysis of the empirical studies, focusing on the antecedents and findings related to these motivations, and aims to provide an integrative framework for these antecedents. This framework offers a cohesive view of the factors motivating volunteer participation in sporting events. The study also identifies potential unexplored research opportunities in the domain and provides suggestions for future research.