The Mediating Effect of Perceived Value on the Relationship Between Motivated Consumer Innovativeness and Sports Facility Revisit Intentions
DOI:
https://doi.org/10.14456/abacj.2022.6Abstract
Sports facility businesses strive for sustainable profitability by securing membership applications. Anticipated revisits to a sports venue are deemed critical for such service-delivering businesses. Data collection was targeted at 250 Bangkok residents will a propensity to engage in exercise or health-oriented activities. The scales used were adapted from prior studies and checked for reliability as well as convergent and discriminant validity. Structural equation modeling was used to assess the relationships with the aid of a SmartPLS program. The proposed mediating relationship was confirmed. Motivated consumer innovativeness significantly affected revisit intentions through perceived value. Future research might shift to a comparative design or address regional discrepancies. A sports facility might consider promoting motivated consumer innovativeness and perceived value among patrons to enhance the chances of revisits.
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