Guidelines for Business Advantage Management for Export of Thai Industrial Products


  • Theerawej Dankaew
  • Thanin Silpcharu


Management model, business advantages, export business, structural equation model


Industrial products are one of the biggest money-generating exports of Thailand. Nowadays global trade has become challenging and competitive, reducing the competitiveness of Thai exports of industrial goods due to various disadvantages. As a result, this research study aimed to investigate and develop a structural equation model, to provide guidelines for business advantage management for the export of Thai industrial products to enhance its competitiveness in the global market. The research used a mixed methods approach, including both qualitative and quantitative study; in-depth interview, questionnaires, and focus group techniques were used to collect data. The samples used in this study were obtained from 9 experts in the field of international trade, 7 professionals in international trade, and 500 executives at the managerial level and higher who all worked in corporate businesses which received the Prime Minister’s Export Award between the year 1992 and 2017. The results revealed that guidelines for business advantage management consisted of 5 components including information and information technology, marketing, resources, innovation, and production. The results on the Structural Equations modelling passed the evaluation criteria and fit with the empirical data, with a Chi-square probability level of 0.051, relative chi-square (CMIN/DF) of 1.177, Goodness of Fit Index (GFI) of 0.961, and Root Mean Square Error of Approximation (RMSEA) of 0.019. Ultimately, the findings in this study can be generally used as a guideline to improve the business advantage for all industrial-product related businesses and can also be applied in the design of graduate programs in the management field related to industrial business or of short-term courses offered by government agencies to promote the competitiveness of industrial business for export.