Book Review: The Contagious Commandments Ten Steps to Brand Bravery

Authors

  • Marissa Chantamas

Keywords:

marketing, advertising industry, Brand Bravery

Abstract

The changing consumer is a major catalyst for change in the marketing and advertising industry. In these times of disruption and transformation in markets, it is important to find a creative guideline for marketers to keep their brands relevant to the consumer. The book, The Contagious Commandments, Ten Steps to Brand Bravery, is an interesting choice, recommended by top names in the advertising industry, such as Mark Tutssel, Executive Chairman and Chief Creative Officer of Leo Burnett Worldwide. It has also been featured in major marketing and advertising events such as the Global Marketer Week (2015), ADFest Asia 2019, and Cannes Creative Leaders Program (2019). In addition, The Independent newspaper, dubbed it a manual for change, for advertising agencies and brand owners.

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Published

2019-09-27