ARTICLE REVIEW: Why Great Innovation Needs Great Marketing

Authors

  • Pattaraporn Ketwan

Keywords:

entrepreneurs, innovation, marketing

Abstract

Why Great Innovation Needs Great Marketing

Author: Denise Lee Yohn

Harvard Business Review: February 20, 2019

Downloads

Published

2019-06-29

Issue

Vol. 39 No. 2 (2019): (April-June)

Section

Articles