Scholar: Human Sciences

EDITORIAL

Rawin Vongurai — 2024-03-01

The Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles.

This issue covers twenty-six articles. The first article titled “Measuring the Level of Non-normal Students’ Usage Behavior and Satisfaction with Art and Design Online Course in Hunan, China” aims to examine the factors influencing actual usage and satisfaction of non-normal students with the art and designs online course at four Universities in Hunan, China.

The second article titled “Factors Impacting Satisfaction and Continuance Intention of Art and Design Students to Study with Online Education in Chengdu, China” aims to investigate factor impacting satisfaction and continuance intention of undergraduates majoring in art and design on online learning of handicrafts in four public universities in Chengdu, China.

The third article titled “Exploring the Significant Drivers of Chinese Art Students’ Satisfaction, Loyalty and Learning Performance in Chongqing, China” investigates the influence of students’ satisfaction, loyalty and learning performance using Tencent Conferences online learning in Chongqing, China.

The fourth article titled “The Investigation on Satisfaction and Behavioral Intention to Use Graduation Management System: A Case of Chinese Art Students” assesses factors impacting the satisfaction and behavioral intention of students in art majors who graduated in 2022 and have been experiencing the use of the graduation management system in China.

The fifth articled titled “Determinants of Commitment and Performance of Teachers in the National Training Program in Kunming, Yunnan” aims to examine the determinants of commitment and performance of teachers in the National Training Program in Kunming, China.

The sixth article titled “Investigating the antecedents of Potential Hypertension Patients’ Brand Loyalty and Brand Equity in Personal Health Assistant Services: A Case Study on a Private Hospital in Bangkok, Thailand” aims to investigate the factors that significantly impact brand loyalty and brand equity in personal health assistant services perceived by patients with potential hypertension at a private hospital of Bangkok, Thailand.

The seventh article titled “Examining the Factors Impacting Satisfaction and Loyalty in Innovative Personal Health Assistant Services for Hypertension Patients of a Private Hospital in Thailand” examines the factors impacting satisfaction and loyalty in innovative personal health assistant services for hypertension patients of a private hospital in Bangkok, Thailand.

The eighth article titled “Factors Impacting Art Major Undergraduates’ Continuance Intention to Use E-Leaning: A Case in a Public University of Chongqing” aims to explore the significant factors impacting undergraduate art majors’ continuance intention toward e-learning at Southwest University in Chongqing, China.

The ninth article titled “The Future of Work and the Impact of Automation on Jobs in Gig Economy in Thailand: A Review of Literature” encompasses in this discussion comprise the potential ramifications of automation, the emergence of novel employment prospects, and the significance of education, labor, and collaboration between industry and academia.

The tenth article titled “The Investigation on Student Satisfaction and Loyalty Toward Online Learning during COVID-19: A Case Study of a University in Chengdu, China” aims to investigate student satisfaction and loyalty determinants in a university in Chengdu, Sichuan Province, China during the current COVID-19 epidemic.

The eleventh article titled “Determining Influential Factors of Customer Satisfaction and Repurchase Intention Toward Online Food Application in Chengdu, China” pinpoints the influential factors of customer satisfaction and repurchase intention toward online food application in Chengdu, China.

The twelfth article titled “Identifying Factors of Female Students’ Behavioral Intention to use 5G for Online Education in Sichuan, China” examines the factors that influence the behavioral intention of female students in Sichuan universities to use the 5G for online education platform.

The thirteenth article titled “Factor Analysis of Satisfaction and Continuance Intention to Use Online Payment Among University Students in Chengdu, China” aims to explore satisfaction and continuance intention to use online payment among university Students in Chengdu, China.

The fourteenth article titled “Reviewing Figurative Chunks” summarizes the connotation of figurative chunks that can be considered as prefabricated strings of coherent or incoherent non-literal language structures that are stored in memory as a whole and extracted directly.

The fifteenth article titled “Analysis of Factors Affecting the Satisfaction of Associate Degree Students with The Flipped Classroom in Chengdu, China” aims to investigate the key factors that significantly impact the satisfaction of flipped classrooms among students at the Chengdu Vocational University of Art.

The sixteenth article titled “Exploring the Guardians’ Point of Views on Their Children’ Satisfaction and Behavioral Intention to Learn with Cartoon Animation in Sichuan, China” aims to explore the guardians' views of their children's satisfaction and behavioral intention of cartoon animation in Sichuan, China.

The seventeenth article titled “Influencing Factors of Urban Residents’ Green Consumption Behaviour in Henan Province, China” explores the factors that affect the green consumption of urban residents in Henan, China, based on the theories of Theory of Consumption Value (TCV), Theory of Related Action (TRA), and Theory of Planned Behavior (TPB).

The eighteenth article titled “Factors Impacting College Student Satisfaction, Perceived Usefulness, and Continuance Intention with E-learning in Dezhou, China” aims to identify significant factors impacting junior college students’ continuance intentions to use e-learning at a public university in Dezhou, China.

The nineteenth article titled “The Study on Practical Teaching of College and Significant Factors of Student’s Performance in Chengdu, China” aims to investigate the factors that influence students’ performance of the practical teaching of Chengdu higher vocational college students, which are determined by perceived usefulness, perceived ease of use, attitude, behavioral intention, social influence, and use behavior.

The twentieth article titled “Factors Influencing Undergraduate Students’ Satisfaction Towards Online Learning in Chongqing, China” aims to assess the factors influencing student satisfaction, including self-efficacy, perceived usefulness, ease of use, information quality, service quality, and system quality.

The twenty-first article titled “Determining Factors of Art Students’ Intention and Use Behavior Toward Online Art Exhibitions in Sichuan, China” aims to explore the factors impacting the use of online art exhibitions in Chengdu universities.

The twenty-second article titled “The Analysis of Structural Equation Modeling of Organizational Strategy in Disruption Period, Catholic Identity and Organizational Performance of Catholic Private Schools” aims to explore the organizational strategy in the disruption period, Catholic identity, and organizational performance of Catholic private schools.

The twenty-third article titled “Japanese Human Resource Management, Expatriate Condition, Local Manager’s skill, And Internal Communication Affecting the Success of Localization Management of Japanese Subsidiary at Eastern Seaboard Industrial in Thailand” aims to study the influence of Japanese Human Resource Management, Expatriates’ condition, Local manager’s skills and roles, and Internal communication affecting on success of Localization in a subsidiary through indication of Organizational performance.

The twenty-fourth article titled “An Empirical Investigation of Elementary Art Teachers’ Satisfaction and Continuance Intention to Use E-Learning Systems in Chongqing, China” aims to assess critical factors that significantly impact the satisfaction and continuance intention of art teachers from primary schools in Chongqing Province of China for online education.

The twenty-fifth article titled “Factors Influencing the Undergraduate Students of Music Education Use Behavior to MOOC in Guangxi, China” aims to explore undergraduate students’ use behavioral to online platform in Guangxi, China.

The twenty-sixth article titled “Factors Impacting University Majoring in Vocal Music Students’ Behavioral Intention to Chaoxing Learning Platform in Changsha, Hunan, China” determines students’ behavioral intention to Chaoxing learning platform. The study was conducted in public primary university in Changsha, Hunan Province, China, with majoring vocal students who had at least one year of experience using this technology.

Measuring the Level of Non-normal Students’ Usage Behavior and Satisafction with Art and Design Online Course in Hunan, China

Juanjuan Li — 2024-03-01

Purpose: This research examines the factors influencing actual usage and satisfaction of non-normal students with the art and designs online course at four Universities in Hunan, China. The conceptual framework was constructed with commitment, self-efficacy, transformational leadership, service quality, satisfaction, and actual usage. Research design, data, and methodology: Sample data was collected from 500 students. The quantitative method is to collect the data by a questionnaire. Before the large-scale data collection, the Item-Objective Congruence Index (IOC) and pilot test of 30 participants were secured to approve content validity and Cronbach’s Alpha reliability test. The sampling procedure involves judgmental, quota, and convenience sampling. Data were analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to validate the model’s goodness of fit and confirm the causal relationship among variables for hypothesis testing. Results: The results indicated that actual usage is the strongest factor that significant impacts student satisfaction, followed by commitment, self-efficacy, transformational leadership, and service quality. In addition, self-efficacy is directly related to actual usage. Conclusions: The conceptual framework proposed in this study had high reliability and validity. Hence, art and design online courses should improve students’ cognitive level, student satisfaction, and actual usage to strengthen the curriculum construction.

Factors Impacting Satisfaction and Continuance Intention of Art and Design Students to Study with Online Education in Chengdu, China

Hong Dong — 2024-03-01

Purpose: This research aims to investigate factor impacting satisfaction and continuance intention of undergraduates majoring in art and design on online learning of handicrafts in four public universities in Chengdu, China. The key variables are perceived ease of use, perceived usefulness, system quality, service quality, information quality, satisfaction, and continuance intention. Research design, data, and methodology: Questionnaires were distributed to 500 target population, and 487 is valid after the data screening. The sampling method involves judgmental, quota and convenience sampling. The main statistical analysis tools are confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: The results support all hypotheses in this study. Perceived ease of use significantly impacts perceived usefulness. System quality, information quality and service quality significantly impact satisfaction. Perceived usefulness has a significant impact on satisfaction and continuance intention. Satisfaction significantly impacts continuance intention. Conclusions: Teaching workers must explore online teaching methods that combine perceived ease of use and perceived usefulness, design systematic theoretical and practical courses according to different disciplinary backgrounds, and enhance the relevance and synergy of relevant knowledge and skills in different courses. The Continuance Intension of online learning can be effectively enhanced by enabling students to master new knowledge and skills in online learning truly.

Exploring the Significant Drivers of Chinese Art Students’ Satisfaction, Loyalty and Learning Performance in Chongqing, China

Lusha Li — 2024-03-01

Purpose: This study investigates the influence of students’ satisfaction, loyalty and learning performance using Tencent Conferences online learning in Chongqing, China. The key variables are developed to construct a conceptual framework, including service quality, perceived usefulness, perceived ease of use, image, satisfaction, loyalty, and learning performance. Research design, data, and methodology: This study applied a quantitative method to distribute online questionnaires to 500 students at a university in Chongqing. The Item-Objective Congruence (IOC) and pilot test (n=30) of Cronbach’s Alpha confirmed the validity and reliability. The researcher employs judgmental, stratified random, and convenience sampling techniques to collect the data. The data were analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to apply the model’s goodness of fit and test the hypotheses. Results: All hypotheses were proven to be supported in this study. Service quality, perceived usefulness, perceived ease of use, and image can determine student satisfaction. Student satisfaction and image significantly influence student loyalty. Furthermore, student satisfaction has the strongest influence on student loyalty. Conclusions: This study contributes to educators and academic institutions in order to initiate effective online learning and promote the significant elements that can enhance student’s learning performance.

The Investigation on Satisfaction and Behavioral Intention to Use Graduation Management System: A Case of Chinese Art Students

Yu Hong — 2024-03-01

Purpose: This study assesses factors impacting the satisfaction and behavioral intention of students in art majors who graduated in 2022 and have been experiencing the use of the graduation management system in China. The conceptual framework was based on perceived ease of use, usefulness, system quality, trust, attitude, satisfaction, and behavioral intention. Research design, data, and methodology: The target population is 500 participants, applying the quantitative approach to distribute the questionnaire. The sampling techniques are judgmental, stratified random, and convenience sampling. Before the data collection, the Item-Objective Congruence (IOC) and pilot test (n=50) of Cronbach’s Alpha were confirmed. The data analysis was implanted by confirmatory factor analysis to evaluate factor loadings, validities, and reliabilities. Furthermore, structural equation modeling was used to test a significant relationship and hypotheses. Results: All hypotheses are supported. Perceived ease of use has a significant impact on perceived usefulness and satisfaction. Perceived usefulness strongly impacts satisfaction, followed by behavioral intention. System quality significantly impacts satisfaction. In addition, behavioral intention is significantly impacted by trust, attitude, and satisfaction. Conclusion: The use of graduation management systems in colleges and universities in China provided a more effective development theory and foundation for the system developers to improve and upgrade the graduation management system.

Determinants of Commitment and Performance of Teachers in the National Training Program in Kunming, Yunnan

Wenwen Wang — 2024-03-01

Purpose: This paper aims to examine the determinants of commitment and performance of teachers in the National Training Program in Kunming, China. The conceptual framework proposed a causal relationship between leadership, emotion, commitment, knowledge, climate, and performance. Research design, data, and methodology: The researcher adopted a quantitative technique (n=500) to collect the data by questionnaire distribution. Non-probability sampling included judgmental sampling to select four Kunming primary and secondary schools, quota sampling to define the sample size, and convenience sampling to collect data and distribute the questionnaires online and offline. The researcher used structural equation modeling (SEM) and confirmatory factor analysis (CFA) to conduct the data analysis, including model fit, reliability, and construct validity. Results: The results showed that leadership and emotion significantly affected commitment and used commitment as an intermediate variable to influence teacher performance. Knowledge and climate also had a significant effect on teacher performance. Climate strongly affected teacher performance, followed by commitment and knowledge. Conclusions: This indicated that this study achieved the research objectives. Therefore, we suggested that to make the National Training Program (NTP) more effective, policymakers and programmed operators could increase their investment in the factors that affected teacher performance in the NTP and optimize the proportion of investment.

Investigating the antecedents of Potential Hypertension Patients’ Brand Loyalty and Brand Equity in Personal Health Assistant Services: A Case Study on a Private Hospital in Bangkok, Thailand

Artirat Charukitpipat — 2024-03-01

Purpose: The research has aim to investigate the antecedents of brand loyalty and brand equity in personal health assistant services perceived by patients with potential hypertension at a private hospital of Bangkok, Thailand. Research design, data and methodology: The research framework was conceptualized based on previous studies and theoretical frameworks, which consisted of perceived service quality, satisfaction, word-of-mouth, brand image, brand loyalty, and brand equity. The research has conducted the study with a group of 500 respondents with potential hypertension patients using purposive sampling, stratified random sampling, and convenience sampling. Questionnaires for data collection were verified for reliability of measurement items with Item-Objective Congruence (IOC) and pilot test. The collected data was then analyzed with Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: Brand image is an antecedent of both brand loyalty and brand equity, in which brand image was significantly impacted from word-of-mouth. Although perceived service quality impacted satisfaction, satisfaction has no significant relationship to brand loyalty. Conclusions: Brand marketers and service providers should focus on stimulating positive word-of-mouth and shaping brand image through service promotion and advertisement in order to create brand loyalty and brand equity in personal health assistance service.

Examining the Factors Impacting Satisfaction and Loyalty in Innovative Personal Health Assistant Services for Hypertension Patients of a Private Hospital in Thailand

Ruengrong Ongpattanakit — 2024-03-01

Purpose: The aim of this research is to examine the factors impacting satisfaction and loyalty in innovative personal health assistant services for hypertension patients of a private hospital in Bangkok, Thailand. Research design, data and methodology: Conceptual framework consisted with six variables, reliability, trustworthiness, service quality, hospital image, satisfaction and loyalty, was designed to achieve research objective. Quantitative approach was applied to collect data from 500 respondents. Sampling methods of purposive sampling, stratified random sampling, and convenience sampling were used to scoped to reach target respondents. The reliability of questionnaires has been verified with Item-Objective Congruence (IOC) and pilot test before distribution to target respondents. Data obtained was then analyzed with statistical method of Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to test hypothesis proposed for the study. Results: Loyalty of hypertension patients in personal health assistant service was driven by satisfaction, while satisfaction was impacted from service quality, hospital image, and trustworthiness. Service quality played critical role for hypertension patient as it directly impacts satisfaction and hospital image, and indirectly impact loyalty. Conclusions: Marketers, healthcare facilities, and developers of health virtual assistant should focus on delivering service, diagnosis and treatments that meet their needs or beyond their expectation to gain trust, positive hospital image, and satisfaction that also consequently induces commitment in the service.

Factors Impacting Art Major Undergraduates’ Continuance Intention to Use E-Leaning: A Case in a Public University of Chongqing

Ke Jin — 2024-03-01

Purpose: This article explores the significant factors impacting undergraduate art majors’ continuance intention toward e-learning at Southwest University in Chongqing, China. The major variables for the development of conceptual framework are information quality, system quality, service quality, perceived usefulness, perceived ease of use, satisfaction, and continuance intention. Research design, data, and methodology: The investigator conducted a quantitative evaluation approach with 493 samples and administered a statistical questionnaire to undergraduate students at Southwest University in Chongqing, China. Non-probability sampling processes were employed in this research to acquire data from the research. Item-objective congruence (IOC) index for content validity Cronbach's Alpha for pilot test (n=40) were assessed before the data collection. The Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used for statistical assessment, which included goodness of model fits, validity, and reliability test. Results: Satisfaction has the strongest effect on continuance intention. Information quality, system quality, service quality, perceived usefulness and perceived usefulness significantly affect satisfaction. Conclusions: To meet the research objectives, all hypotheses have been supported. As a response, education department administrators at public universities are recommended to evaluate the primary contributors for the contemporary online learning deployment methodology to enhance art major undergraduates’ learning satisfaction and continuance intention.

The Future of Work and the Impact of Automation on Jobs in Gig Economy in Thailand: A Review of Literature

Wanvicechanee Tanoamchard — 2024-03-01

Purpose: This article aims to analyze the diverse factors that exert a substantial impact on Thailand's gig economy. The factors encompassed in this discussion comprise the potential ramifications of automation, the emergence of novel employment prospects, and the significance of education, labor, and collaboration between industry and academia. Methodology: The authors systematically organized the data to identify patterns, with an emphasis on automation, job creation, and education-industry collaboration. The authors investigated the potential impact of automation on the gig economy, the possibility of job displacement and the need for workers to develop new skills, as well as the chance of new employment opportunities in emerging industries and sectors that require human skills and creativity. Major findings: Patterns and trends indicate that automation influences Thailand's freelance economy. Due to its inherent flexibility and independence, an increasing number of people are opting for contract work. In addition, success in this discipline requires self-motivation, creativity, problem-solving, and evaluation skills. Workers and human resource administrators are able to effectively manage the numerous opportunities and challenges presented due to their proactive adaptation. This procedure optimizes efficiency and cost savings, which in turn drives the expansion of automation. Despite the fact that technology and automation may appear to eliminate occupations, gig laborers still require human skills and self-motivation.

The Investigation on Student Satisfaction and Loyalty Toward Online Learning during COVID-19 : A Case Study of a University in Chengdu, China

Ali Li — 2024-03-01

Purpose: This research investigates student satisfaction and loyalty determinants in a university in Chengdu, Sichuan Province, China during the current COVID-19 epidemic. A conceptual framework based on previous studies includes perceived value, service quality, system quality, perceived usefulness, university reputation, trust, satisfaction, and loyalty. Research design, data, and methodology: The quantitative method was conducted through a questionnaire as a survey tool to examine 500 students at Southwest Jiaotong University. The index of Item-Objective Congruence and Cronbach’s Alpha reliability of the pilot test (n=50) was ensured before the data collection. The validity and reliability of the measurement model are analyzed by confirmatory factor analysis (CFA). Furthermore, structural model fitness and hypothesis testing results analyze the structural equation model (SEM). Results: The results show that perceived value, service quality, system quality, perceived usefulness, and university reputation significantly impact satisfaction. Satisfaction significantly impacts loyalty. Nevertheless, trust has no significant impact on loyalty. Conclusions: This study contributes to higher education institutions during the epidemic. In order to guarantee students’ enthusiasm and completion of learning, students’ satisfaction and loyalty to online learning are also related to teachers’ teaching plans and how to better adapt to the new teaching environment from traditional teaching.

Detemining Influential Factors of Customer Satisfaction and Repurchase Intention Toward Online Food Application in Chengdu, China

Hui Gao — 2024-03-01

Purpose: This study pinpoints the influential factors of customer satisfaction and repurchase intention toward online food application in Chengdu, China. The conceptual framework draws a causal association between online repurchase intention, customer satisfaction, service quality, food quality, convenience, and ease of use. Research design, data, and methodology: The questionnaire with the quantitative technique (n=500) was used to collect sample data from the target population. Before the survey's release, its content validity and reliability were assessed using Item-Objective Congruence (IOC) and a pilot Cronbach's Alpha test. The data were assessed using confirmatory factor analysis (CFA) and structural equation modeling (SEM) to confirm the causal relationship between the variables and the model’s goodness of fit. Results: The findings demonstrate that two important determinants and antecedents of online repurchase intention to utilize online food applications are perceived value and customer satisfaction. The ease of use, perceived value, convenience, service quality, and food quality substantially influence customer satisfaction. Conclusions: It recommends that the developers, managers, marketers, and take-out shops of the online food application pay more attention to how customers perceive the value of the application and whether customers can discern the quality of the food and service through a series of useful, quick, and simple operations in this online service.

Identifying Factors of Female Students’ Behavioral Intention to use 5G for Online Education in Sichuan, China

Wang Xi — 2024-03-01

Purpose: The rapid development of higher education in China realizes the importance of 5G in smart education. Hence, this study examines the factors that influence the behavioral intention of female students in Sichuan universities to use the 5G for online education platform. Seven variables and eight hypotheses are constructed regarding previous research, including perceived ease of use, system quality, information quality, service quality, attitude, social influence, perceived usefulness and behavioral intention. Research design, data, and methodology: The quantitative study was conducted by distributing a questionnaire to 560 female university students from three universities in Sichuan. Confirmatory factor analysis and structural equation model were applied for data analysis and results. Results: The results showed that attitude was the strongest predictor of behavioral change he strongest predictor of behavioral intention to use followed by social influence and perceived usefulness. Compared to perceived usefulness, the perceived ease of use had the strongest effect on attitude. Conclusions: The findings of this paper contribute to better understanding of 5G for online education developers, marketers, senior managers in higher education institutions, or related practitioners. Therefore, choice and use and ease of use at university would increase positive feedback and enable students to use the platform system for ongoing learning.

Factor Analysis of Satisfaction and Continuance Intention to Use Online Payment Among University Students in Chengdu, China

Jun Liu — 2024-03-01

Purpose: This paper aims to explore satisfaction and continuance intention to use online payment among university Students in Chengdu, China. The researcher applied quantitative survey research methods. The Technology Acceptance Model (TAM), Information Systems Success Model (ISSM), and Expectation Confirmation Theory (ECT) are used to construct the conceptual framework of the research, including service quality, privacy, confirmation, perceived usefulness, perceived security, satisfaction, and continuance intention. Research design, data, and methodology: The validity of the research tool was evaluated by the Item Objective Congruence (IOC) Index, and the Cronbach alpha coefficient in a pilot test evaluated the internal consistency reliability. In addition, the sampling techniques are judgmental, quota and convenience sampling. The questionnaire was distributed to 500 students using online payment in target universities, analyzed by confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: All hypotheses were supported in which the service quality had the strongest on satisfaction. Satisfaction has a direct impact on continuance intention. Conclusions: To improve students’ satisfaction with online payment and their willingness to continue using it, it is necessary to improve the service quality and strengthen the protection of users’ privacy on online payment platforms. Managers should pay special attention to the security of user information.

Reviewing Figurative Chunks

Yang Zhang — 2024-03-01

In the field of second language learning, L2 learners always encounter situations where they can’t understand the meanings of sentences, although every word in the sentences is familiar to them. There are two known problems L2 learners of English have which exacerbates this, language fluency and native-like word selection (Pawley & Syder, 1983). This article summarizes the connotation of figurative chunks that can be considered as prefabricated strings of coherent or incoherent non-literal language structures that are stored in memory as a whole and extracted directly. By reviewing the concepts and classification of chunks and figurative language, combined with the research on the application of corpus linguistics, we can see that studying figurative chunks is necessary because figurative chunks are very common and occupy a very important place in English language use. The review of the literature indicates that there has been research into metaphors, idioms, and figurative language, but there has not been a lot of research that examines such language from the perspective of lexical chunks, and also very few studies combined pragmatics. L2 learners have great difficulties with comprehension and the use of figurative chunks. Translanguaging practices in teaching can help students develop effective learning strategies, which can improve their figurative chunks comprehension competence and communication skills.

Analysis of Factors Affecting the Satisfaction of Associate Degree Students with The Flipped Classroom

Qian Guo — 2024-03-01

Purpose: Flipped classroom is an educational approach that reverses the traditional model of classroom instruction, and is reserved for class discussion and interactive projects. This research paper investigates the key factors that significantly impact the use of flipped classrooms at the associate degree level at the Chengdu Vocational University of Art. The framework proposes causal relationships between knowledge, skills, task orientation, behavioral engagement, active learning, and satisfaction. Research design, data, and methodology: Researchers distributed questionnaires to 500 associate degree students who had experienced flipped classroom learning using various sampling methods. Data analysis was conducted using structural equation modeling (SEM) and confirmatory factor analysis (CFA), including model fit, reliability, and validity. Results: Results indicate that active learning significantly affects satisfaction, behavioral engagement has a significant impact on active learning, and knowledge, skills, and active learning have a significant impact on satisfaction. Task Orientation does not have a significant impact on satisfaction. knowledge, skills, and active learning significantly impact satisfaction, with active learning having the strongest effect. Additionally, knowledge has a significant positive effect on skills, and behavioral engagement has a significant positive effect on active learning. Conclusions: We recommend that teachers and academic administrators provide evaluations to enhance the Satisfaction of associate degree students.

Exploring The Guardians’ Point of Views on Their Children’ Satisfaction and Behavioral Intention to Learn with Cartoon Animation in Sichuan, China

Yu Zhong — 2024-03-01

Purpose: This study aims to explore the guardians’ point of view on their children’s satisfaction and behavioral intention of cartoon animation in Sichuan, China. The research model was constructed to identify causal relationships between information quality, service quality, perceived usefulness, negative economic impacts, negative sociocultural, satisfaction, and behavioral intentions. Research design, data, and methodology: This study applied a quantitative method by distributing questionnaires to 500 guardians whose children are between grades 1 to 4 and engage with animation in a primary school. The sampling techniques involve judgmental and convenience sampling. Before the data collection, Item Objective Congruence (IOC) Index and the pilot test (n=50) with Cronbach’s Alpha were used. Data were analyzed through confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: The hypotheses testing was measured with a p-value<0.05. The results were that five out of six hypotheses were supported. Service quality significantly influences perceived usefulness. Perceived usefulness, negative economic impact, and negative sociocultural significantly influence satisfaction. Satisfaction significantly influences behavioral intentions. On the contrary, information quality has no significant influence on perceived usefulness. Conclusions: Animation developers, teachers, and school managers should improve high-quality cartoon animation and related tools to enhance children’s education.

Influencing Factors of Urban Residents’ Green Consumption Behaviour in Henan Province, China

Jing Guo — 2024-03-01

Purpose: Green consumption has gained widely attention in China due to the pressure on scared resources and environment concern is constantly increasing. This study explores the factors that affect the green consumption of urban residents in Henan, China. Based on the theories of Theory of Consumption Value (TCV), Theory of Related Action (TRA), and Theory of Planned Behavior (TPB), the research framework was constructed, which consisted of six independent variables, which are environmental concern, attitude, subjective norm, expectancy, perception and intention. A dependent variable is behavior. Research design, data, and methodology: The study selected urban residents aged 18-59 from five cities in Henan Province as the main target population. The researcher collected the data by distributing online questionnaire to 483 consumers and analyzed the data using confirmatory factor analysis and structural equation model. Results: The results approve all hypotheses. Environmental concerns significantly influence green consumption attitudes. Attitude, subjective norm, expectancy, and perception significant influence the intention of green consumption. Additionally, Environmental concerns and intention significantly influence behavior. Conclusions: The obtained data may need to be more widely promoted and applied in China. However, the relevant data can provide an overall understanding of the influencing factors of Chinese consumers' green consumption behavior.

Factors Impacting College Student Satisfaction, Perceived Usefulness, and Continuance Intention with E-learning in Dezhou, China

Hongjie Yang — 2024-03-01

Purpose: The study aims to identify significant factors impacting junior college students’ continuance intentions to use e-learning at a public university in Dezhou, China. The research model is constructed with key constructs: perceived ease of use, perceived usefulness, system quality, information quality, self-efficacy, satisfaction, and continuation intention. Research design, data, and methodology: The researcher applied a quantitative method by distributing an online questionnaire to 495 respondents who are junior college students in four majors at public institutions in Dezhou, China. The sampling techniques were applied in this study, including purposive, quota, and convenience sampling. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to determine the significant relationships and hypotheses testing results. Results: The findings demonstrate that satisfaction strongly influenced continuance intention. Information quality, perceived ease of use, system quality, and perceived usefulness significantly impact satisfaction. Perceived ease of use and self-efficacy has a significant impact on perceived usefulness. Conclusions: University administrators and teaching staff should pay attention to developing significant factors that encourage students to continue using e-learning more effectively. Educators should consider reforming future learning according to the findings of this research, which will help students acknowledge and recognize the effectiveness of online education.

The Study on Practical Teaching of College and Significant Factors of Student’s Performance in Chengdu, China

Xu Teng — 2024-03-01

Purpose: This study investigates the factors that influence students’ performance of the practical teaching of Chengdu higher vocational college students, which are determined by perceived usefulness, perceived ease of use, attitude, behavioral intention, social influence, and use behavior. Research design, data, and methodology: The target population was 500 students from Sichuan Vocational College of Finance and Economics, Chengdu Polytechnic, and Chengdu Textile College. The validity and reliability are measured by Item-Objective Congruence (IOC) and Cronbach's Alpha. Hypotheses were tested using CFA and SEM, and the model's goodness of fit was validated via SEM. Results: The results show that perceived usefulness significantly influences the attitude of higher vocational students to participate in practical teaching. Behavior intention is influenced by perceived ease of use, perceived usefulness, attitude and social influence. In addition, behavior intention significantly influences use behavior towards student’s performance. Conclusions: The results of this study show that a more active participation attitude, a higher sense of identity in practical teaching, a better understanding of the usefulness and ease of use of practical instruction, a higher social impact, and better student performance are all related to user behavior and willingness of higher vocational students to participate in practical teaching.

Factors Influencing Undergraduate Students’ Satisfaction Towards Online Learning in Chongqing, China

Yanli Chen — 2024-03-01

Purpose: With the rapid development of information technology, online teaching has gradually become an essential national education, and online instruction in universities has also been raised to a strategic height. However, there are still many areas for improvement in the extensive application of online teaching in colleges and universities. This study aims to assess the factors influencing student satisfaction, including self-efficacy, perceived usefulness, ease of use, information quality, service quality, and system quality. Research design, data, and methodology: Quantitative research is conducted by distributing questionnaire to 500 undergraduate students from Southwest University of Chongqing, China, as a sample and discusses the above factors to verify the hypothesis. This paper uses a five-point Likert scale to measure items. The Item-Objective Congruence (IOC) and pilot test (n=50) of Cronbach’s Alpha were validated before the data collection. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) are the main statistical methods. Results: Self-Efficacy has a significant influence on perceived usefulness. Satisfaction is significantly influenced by perceived usefulness, perceived ease of use, information quality, service quality, and system quality. Conclusions: The results can provide help for the management of the online education system in schools to understand the student behavior and their satisfaction with online learning.

Determining Factors of Art Students’ Intention and Use Behavior Toward Online Art Exhibitions in Sichuan, China

Yitao Zhai — 2024-03-01

Purpose: This study aims to explore the factors impacting the use of online art exhibitions in Chengdu universities. The framework proposes seven variables of causal relationships, including subjective norms, perceived ease of use, perceived usefulness, behavioral intention, perceived behavioral control, social impact, and behavior. Research design, data, and Technology: The researcher collected sample data (n=506), using quantitative methods and questionnaires. Before issuing the questionnaire, the validity and reliability of the data were tested using the Index of item objective congruence (IOC) and Cronbach’s alpha for the pilot tests (n=50). The data are analyzed by confirmatory factor analysis (CFA) and structural equation model (SEM) to verify the model's goodness of fit and confirm the causal relationship between the hypothesis test variables. Results: The results show that subjective norms have a significant impact on perceived usefulness, perceived ease of use has a significant impact on perceived usefulness, perceived ease of use has a significant impact on behavioral intention, perceived usefulness has a significant impact on behavioral intention, perceived behavioral control has a significant impact on behavioral intention, social impact has a significant impact on behavioral intention toward behavior. Conclusion: The study of conceptual models can predict and explain the behavioral intention of using online art exhibitions in higher education.

The Analysis of Structural Equation Modeling of Organizational Strategy in Disruption Period, Catholic Identity and Organizational Performance of Catholic Private Schools

Somkiat Jurod — 2024-03-01

Purpose: This research explored the organizational strategy in the disruption period, Catholic identity, and organizational performance of Catholic private schools. Exploratory factor analysis, confirmatory factor analysis, and structural equation modeling were performed to determine the causal effect between the model. Research design, data and methodology: The data was collected using a 5-rating scale questionnaire from 155 Catholic private schools in Thailand with 305 respondents and was valid and reliable (=0.989). Result: The organizational strategy in the disruption period found seven components: (1) learning and teaching; (2) practical plan of strategies; (3) leadership and school culture; (4) assessment; (5) school partners; (6) curriculum; and (7) professional teacher. At the same time, Catholic Identity has two components: (1) the characteristics of Catholic schools; and (2) the nature of Catholic schools. Furthermore, organizational performance found five components: (1) school culture and climate of learning; (2) personal leadership; (3) talent management; (4) planning and operation of schools; and (5) measurement and quality assessment of learning management. Conclusion: The organizational strategy in the disruption period had the most significant total influence on organizational performance, rather than indirect influence through Catholic identity. While Catholic identity had a total and direct influence on organizational performance. Furthermore, organizational strategy in the disruption period had a total and direct influence on the Catholic identity.

Japanese Human Resource Management, Expatriate Condition, Local Manager’s skill, And Internal Communication Affecting The Success of Localization Management of Japanese Subsidiary at Eastern Seaboard Industrial in Thailand

Kewwarin Sae-heng — 2024-03-01

The purpose of this research was to study the influence of Japanese Human Resource Management, Expatriates’ condition, Local manager’s skills and roles, and Internal communication affecting on success of Localization in a subsidiary through indication of Organizational performance. Organizational culture was additionally tested to investigate as moderating variable. The finding in this study was investigated through assessment of path coefficients, which were statically proved for the research hypotheses. The results obviously showed that Japanese HRM for Consensual decision and Quality control circle, Expatriates’ condition for Coach and Conductor, Local manager’s skills and roles in term of Principle of management and organization and roles, and Internal communication in Downward, Upward, and Lateral communication positively correlated to Organizational performance at significant level of 0.01. Furthermore, the moderation analysis showed an appropriate interaction term of Organizational culture on Local manager’s skills and roles and Organizational performance at significant level 0.05. This study was concluded that the Local manager’s skills and roles had a highlighted relation on success of localization in the organization. The moderating analysis indicated that the Organization culture interacted with Local manager’s skills and roles which booth up the success of localization by increasing the effective management.

An Empirical Investigation of Elementary Art Teachers’ Satisfaction and Continuance Intention to Use E-Learning Systems in Chongqing, China

Beizhen Li — 2024-03-01

Purpose: This essay aims to assess critical factors that significantly impact the satisfaction and continuance intention of art teachers from primary schools in Chongqing Province of China for online education. In the research framework, it presents the causal relationship between engagement, course structure, system quality, information quality, service quality, perceived usefulness, satisfaction, and continuance intention. Research design, data, and methodology: The researcher applied a quantitative method to distribute the quantitative questionnaire to 500 elementary art teachers at 20 schools. The sampling strategies are used to collect the data, including judgmental, quota and convenience sampling. Before the data collection, the expert rating of the item's index–objective congruence (IOC) and pilot test for 50 respondents have been tested. This study employed a structural equation model (SEM) and confirmatory factor analysis (CFA). Result: Six out of eight hypotheses were supported. Perceived usefulness and satisfaction significantly impact continuance intention. There are non-supported relationships between course structure, sytem quality and satisfaction. Conclusions: Administrators need to pay close attention to the elements that greatly influence satisfaction in order for primary school art teachers to acknowledge and recognize the effectiveness of online education. They should also consider the research's findings when adjusting or reforming correlated instruction.

Factors Influencing the Undergraduate Students of Music Education Use Behavior to Mooc In Guangxi, China

Yang Chao — 2024-03-01

Purpose: This study aims to explore undergraduate students’ use behavioral to online platform in Guangxi, China. Base on UTAUT2 model to distribute the conceptual framework. Research design, data and methodology: This is a quantitative study, using judgment sampling and quota sampling method to choose 500 participants who have experience for education online platform to collected data. Confirmatory factor analysis and structural equation model were used to analyze the data. Results: The results show that model is partially supported by data verification. Conclusions: This study describes the relationship between all variables, the result and provides data information resources assistance to other educators and technology developers in the future.

Factors Impacting University Majoring in Vocal Music Students’ Behavioral Intention to Chaoxing Learning Platform In Changsha, Hunan, China

Jinchao Fan — 2024-03-01

Purpose: The purpose of this study was to determine students’ behavioral intention to Chaoxing learning platform. The study was conducted in public primary university in Changsha, Hunan Province, China, with majoring vocal students who had at least one year of experience using this technology. Research design, data and methodology: This is a quantitative study, which uses survey to collect sample data through a set of questionnaires to explore the factors influencing the Behavioral Intention of using Chaoxing learning platform for vocal music majors in university. The questionnaire is made by online questionnaire of Kingsoft Form with 500 sample size. The content validity method of Item Objective Congruence (IOC) Index was used, resulting all measuring items reserved by three experts. Pilot testing of 30 participants was approved under Cronbach’s Alpha reliability test at a score of 0.7 or over. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were performed for data analysis, including goodness of model fits, validity, and reliability testing. Results: The results show Perceived Enjoyment, Self-Efficacy, Teacher Support, Perceived Ease, Perceived Usefulness, Perceived Ease of Use and Attitude all support the model. Conclusions: This study has a relevant role in promoting the service of Chaoxing platform and the improvement of related technologies.