A Research on the Influencing Factors of Fourth Year College Students’ Entrepreneurship Intention and Behavior in Chengdu, China
DOI:
https://doi.org/10.14456/shserj.2024.70Keywords:
Attitude, Subjective Norm, Perceived Behavioral Control, Entrepreneurial Intention, BehaviorAbstract
Purpose: The primary objective of this research is to explore the determinants impacting the entrepreneurial aspirations and actions of university students located in Chengdu, China. The conceptual framework of the study is constructed around key factors, including perceived entrepreneurial motivation, perceived controllability, entrepreneurial self-efficacy, attitude, subjective norm, perceived behavioral control, intention, and behavior. Research Design, Data, and Methodology: The study employed a quantitative approach, distributing survey to 500 students in senior year. To ensure content validity and reliability, the questionnaire underwent item-objective congruence and pilot tests. Confirmatory Factor Analysis and Structural Equation Modeling were utilized to analyze the data, assess the goodness of fit of the model, and examine the causal relationships among variables for hypothesis testing. Results: The results suggest that all hypotheses tested in this study have been confirmed. Notably, perceived entrepreneurial motivation exerts a substantial influence on attitude. Moreover, perceived controllability and entrepreneurial self-efficacy exhibit significant impacts on the perception of behavioral control. Additionally, attitude, subjective norm, and perceived behavioral control collectively wield a considerable influence on the intention to engage in entrepreneurial behavior. Conclusions: The research findings point to a need for entrepreneurship course developers, college administrators, and entrepreneurship educators to prioritize the enhancement of students' comprehension of entrepreneurial intention.
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