Influential Factors of Undergraduate Students’ Behavioral Intention toward Mobile Reading Software: A Case of A Public University in Sichuan, China
DOI:
https://doi.org/10.14456/shserj.2024.39Keywords:
Mobile Reading, Perceived Ease of Use, Perceived Usefulness, System Quality, Behavioral IntentionAbstract
Purpose: The main objective of this study is to examine the behavioral intention of college students at Panzhihua University regarding mobile reading apps. The study utilizes a questionnaire survey to analyze the influencing factors, such as system quality, information quality, service quality, perceived usefulness, and perceived ease of use, on college students' behavioral intention to use mobile reading apps. Research design, data, and methodology: The target population for this study consists of college students at Panzhihua University, with a total sample size of 500 undergraduate students from the first to the third year. The researchers employ three sampling techniques: judgmental, quota, and convenience sampling to collect the target samples. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to analyze the reliability of study variables and conceptual frameworks. Results: All hypotheses are supported. System quality, service quality information quality, and perceived ease of use significantly impact perceived usefulness. Perceived usefulness significantly impacts behavioral intention. Conclusions: The findings of this study provide empirical evidence supporting the hypothesized relationships between variables. Stakeholders can create a conducive environment for mobile reading app adoption, fostering positive user experiences and facilitating meaningful engagement among college students in Panzhihua City.
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