Factors Influencing the Undergraduate Students of Music Education Use Behavior to Mooc In Guangxi, China


  • Yang Chao
  • Lu Zhu
  • Yinhua Chen


DOI: 10.14456/shserj.2024.25
Published: 2024-03-01


Music Education, Use Behavior, Behavioral Intention, online plarform, UTAUT2


Purpose: This study aims to explore undergraduate students’ use behavioral to online platform in Guangxi, China. Base on UTAUT2 model to distribute the conceptual framework. Research design, data and methodology: This is a quantitative study, using judgment sampling and quota sampling method to choose 500 participants who have experience for education online platform to collected data. Confirmatory factor analysis and structural equation model were used to analyze the data. Results: The results show that model is partially supported by data verification. Conclusions: This study describes the relationship between all variables, the result and provides data information resources assistance to other educators and technology developers in the future.

Author Biographies

Yang Chao

Ph.D. Candidate, graduate school of business and Advanced Technology Management, Assumption University, Thailand.

Lu Zhu

Program Director of Ph.D. Art, Music, Sports and Entertainment Management, Graduate School of Business and Advanced Technology Management, Assumption University, Thailand.

Yinhua Chen

Executive Vice President of Music Committee of China Cultural Management Association


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How to Cite

Chao, Y., Zhu, L., & Chen, Y. (2024). Factors Influencing the Undergraduate Students of Music Education Use Behavior to Mooc In Guangxi, China. Scholar: Human Sciences, 16(1), 250-257. https://doi.org/10.14456/shserj.2024.25