The Future of Work and the Impact of Automation on Jobs in Gig Economy in Thailand: A Review of Literature


  • Wanvicechanee Tanoamchard
  • Krisada Ceienwattanasook

DOI: 10.14456/shserj.2024.9
Published: 2024-03-01


Future of Work, Automation, Gig Economy, Thailand


Purpose: This article aims to analyze the diverse factors that exert a substantial impact on Thailand's gig economy. The factors encompassed in this discussion comprise the potential ramifications of automation, the emergence of novel employment prospects, and the significance of education, labor, and collaboration between industry and academia. Methodology: The authors systematically organized the data to identify patterns, with an emphasis on automation, job creation, and education-industry collaboration. The authors investigated the potential impact of automation on the gig economy, the possibility of job displacement and the need for workers to develop new skills, as well as the chance of new employment opportunities in emerging industries and sectors that require human skills and creativity. Major findings: Patterns and trends indicate that automation influences Thailand's freelance economy. Due to its inherent flexibility and independence, an increasing number of people are opting for contract work. In addition, success in this discipline requires self-motivation, creativity, problem-solving, and evaluation skills. Workers and human resource administrators are able to effectively manage the numerous opportunities and challenges presented due to their proactive adaptation. This procedure optimizes efficiency and cost savings, which in turn drives the expansion of automation. Despite the fact that technology and automation may appear to eliminate occupations, gig laborers still require human skills and self-motivation.

Author Biographies

Wanvicechanee Tanoamchard

Asst. Prof., Lecturer, Human Resource Management Program, Burapha Business School, Burapha University, Thailand.

Krisada Ceienwattanasook

Lecturer, Department of Managenent, Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand.


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How to Cite

Tanoamchard, W., & Ceienwattanasook, K. (2024). The Future of Work and the Impact of Automation on Jobs in Gig Economy in Thailand: A Review of Literature. Scholar: Human Sciences, 16(1), 77-88.