Factors Influencing the Quality of Higher Vocational Education in Chengdu during the COVID-19
DOI:
https://doi.org/10.14456/shserj.2024.28Keywords:
Quality, Higher Education, Satisfaction, Loyalty, COVID-19Abstract
Purpose: The purpose of this study is to explore the key factors that significantly influence the teaching quality of four different types of higher vocational colleges in the Chengdu region after the novel coronavirus epidemic. The conceptual framework proposed a causal relationship among academic aspects, reputation, information quality, instructor quality, perceived value, satisfaction, and loyalty. Research design, data, and methodology: The research approach utilized in this study was quantitative, with a sample size of 500 third-year students from various higher vocational colleges. A multistage sampling method was employed, which included judgmental sampling for selection, stratified random sampling for determining the number of students, and convenient sampling for data collection and online/offline survey dissemination. The data analysis used Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) techniques to evaluate construct validity, reliability, and model fit. Results: The findings of this investigation demonstrated that reputation, information quality, instructor quality, and perceived value significantly influence satisfaction and loyalty, while the impact of academic aspects was found to be insignificant. Conclusions: Schools should not blindly invest in academic research but should focus more on the teaching interaction between students and teachers, the application of information technology in school management and the teaching process, and improving students' skills in school.
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