Purchase Intention of Potential Hypertension Patients on Innovative Personal Health Assistant Services: A Case of A Private Hospital in Bangkok
DOI:
https://doi.org/10.14456/shserj.2023.48Keywords:
Perceived Service Quality, Word of Mouth, Patient Satisfaction, Purchase Intention, Health Assistant ServicesAbstract
Purpose: This study examines the significant impact of brand image, perceived service quality, patient satisfaction, and word of mouth on purchase intention on innovative personal health assistant services of patients with the potential to have hypertension. Research design, data, and methodology: The data collection was to distribute questionnaires to 500 qualified participants. The researcher applied probability and nonprobability sampling techniques, including purposive, stratified random, and convenience samplings. Before the data collection, content validity was reserved by the index of item objective congruence (IOC), and Cronbach’s Alpha approved a pilot study of 50 samples. The data were analyzed using descriptive statistics, confirmatory factor analysis (CFA), and structural equation modeling (SEM) methodology. Results: The findings show that three out of five hypotheses are confirmed. Perceived service quality has a significant impact on patient satisfaction. Patient satisfaction has a significant impact on word of mouth. Additionally, word of mouth significantly impacts purchase intention. Nevertheless, this study found a non-support relationship between brand image and perceived service quality and between the word of the mount and brand image. Conclusions: For academic researchers, this study can provide the importance of critical factors which can improve the understanding of purchase intention behavior of the health-related technology.
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