Measuring First-Year Students’ Behavioral Intention to Use Chaoxi Online Learning Platform to Study Mental Health Course in Chengdu, China
DOI:
https://doi.org/10.14456/shserj.2023.45Keywords:
Self-Efficacy, Attitude, Subjective Norms, Behavioral Intention, Use BehaviorAbstract
Purpose: Facing the extreme demands of students in using online learning, most online education enterprises act quickly to improve the system to ensure smooth teaching and learning. This paper aims to measure first-year students’ behavioral intention to use Chaoxi online learning platform to study mental health courses in Chengdu, China. The research model is based on perceived usefulness, perceived ease of use, self-efficacy, attitude, subjective norms, behavioral intention, and use behavior. Research design, data, and methodology: This quantitative study was conducted to distribute the questionnaire to 500 first-year students from three selected colleges. The sampling methods are judgmental, stratified random, and convenience sampling. The study was measured with the index of item-objective congruence (IOC) and pilot test (n=50) to ensure content validity and construct reliability. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were the main statistical tools. Results: Perceived ease of use significantly impacts perceived usefulness and attitude. Self-efficacy and subjective norms significantly impact attitude. Behavioral intention is impacted by attitude but not self-efficacy and subjective norms. Furthermore, the relationship between behavioral intention and use behavior is supported. Conclusions: The developers, senior managers, and teachers of higher education institutions should focus on improving the quality and performance of the Chaoxi learning platform.
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