The Influencing Factors of Gen Y Consumers' Purchase Intention of 3D Cameras in Mianyang, China
DOI:
https://doi.org/10.14456/shserj.2023.4Keywords:
Generation Y, Perceived Quality, Trust, Satisfaction, Purchase IntentionAbstract
Purpose: The purpose of this study is to examine relationship between social influence, perceived quality, attitude, satisfaction, and trust that influence purchase intention of 3D cameras of Generation Y customers in Mianyang, China. Research design, data and methodology: The quantitative method was used to distributing online questionnaire to 500 participants between the age of 25 and 40 years old, who are living in Mianyang, China and have at least one year of experience with top three 3D camera brands. Judgmental, quota and convenience sampling techniques were carried out. Before collecting the data, validity and reliability results were accepted by using Item Objective Congruence (IOC) Index and Cronbach’s Alpha reliability test. Confirmatory Factor Analysis (CFA) was applied to measure factor loadings, convergent validity, discriminant validity, composite reliability, AVE and goodness of fit. The effect between relationships and hypotheses were accounted by Structural Equation Model (SEM). Results: The findings reveal that trust has the strongest significant influence on customer’s purchase intention of 3D Cameras. Additionally, social influence, perceived quality, attitude, satisfaction, and trust have a significant impact on Gen Y customers' purchase intention. Conclusions: The recommendations were made for manufacturers, dealers, marketers and salespersons to develop marketing and sales strategies for raising customer’s purchase intention.
References
Abd Rahman, A., Asrarhaghighi, E., & Abd Rahman, S. (2015). Consumers and halal cosmetic products: knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148-163.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness: a quantitative synthesis of effect size. International Journal of Advertising, 27(2), 209-234.
Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: a contingency framework. Psychology and Marketing, 20(2), 123-138.
Arbuckle, J. J. (1995). AMOS user's guide (1st ed.). SmallWaters.
Bashir, A. M. (2019). Applying the institutional theory at the level of halal consumers: the case of Cape Town in South Africa. Journal of Food Products Marketing, 25(5), 1-22.
Burgess, B. (2003). A comparison of TV home shoppers based on risk perception. Journal of Fashion Marketing and Management, 7(3), 259-271.
Chang, T. Z., & Wildt, A. R. (1994). Price, product information, and purchase intention: an empirical study. Journal of the Academy of Marketing Sciences, 22(1), 16-27.
Charton-Vachet, F., Lombart, C., & Louis, D. (2020). Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference. International Journal of Retail & Distribution Management, 48(7), 707-725. https://doi.org/10.1108/IJRDM-09-2019-0315
Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers' purchase intention, Journal of Fashion Marketing and Management, 24(3), 361-380.
Chin, W. W., Johnson, N., & Schwarz, A. (2008). A Fast Form Approach to Measuring Technology Acceptance and Other Constructs. MIS Quarterly, 32(4), 687-703.
Corstjens, M., & Lal, R. (2000). Building store loyalty through store brands. Journal of Marketing Research, 37(3), 281-291.
Dewi, C. K., Mohaidin, Z., & Murshid, M. A. (2020). Determinants of online purchase intention: a PLS-SEM approach: evidence from Indonesia. Journal of Asia Business Studies, 14(3), 281-306.
Festinger, L. (1950). Informal social communication. Psychological Review, 57(5), 271.
Filippini, R., Forza, C., & Vinelli, A. (1998). Trade-off and compatibility between performance: Definitions and empirical evidence. International Journal of Production Research, 36(12), 3379-3406.
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.
Gefen, D. (2000). E-commerce: the Role of Familiarity and Trust. The International Journal of Management Science, 28(6), 725-37.
Hair, J., Black, B., Babin, B., Anderson, R., & Tatham, R. (2006). Multivariate Data Analysis (6th ed.). Pearson Education.
Huang, J., & Duangekanong, S. (2022). Factors Impacting the Usage Intention of Learning Management System in Higher Education. AU-GSB E-JOURNAL, 15(1), 41-51.
https://doi.org/10.14456/augsbejr.2022.59
Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2000). Switching barriers ad repurchase intentions in services. Journal of Retailing, 76(2), 259-274.
Jung, N. Y., & Seock, Y. K. (2016). The impact of corporate reputation on brand attitude and purchase intention. Fashion and Textiles, 3(1), 20-35.
Khan, A., & Azam, M. K. (2016). Factors influencing halal products purchase intention in India: preliminary investigation. IUP Journal of Marketing Management, 15(1), 20.
Kini, A., & Choobineh, J. (1998). Trust in electronic commerce: definition and theoretical considerations. Proceedings of the Thirty-First Hawaii International Conference on System Sciences, 4, 51-61.
Lee, M. K., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75-91.
Mainardes, E., Rodrigues, L., & Teixeira, A. (2019). Effects of internal marketing on job satisfaction in the banking sector. International Journal of Bank Marketing, 37(5), 1313-1333. https://doi.org/10.1108/IJBM-07-2018-0190
Market Research. (2022, April, 30). 3D Market Research Reports & Industry Analysis.
https://www.marketresearch.com/Consumer-Goods-c1596/Consumer-Goods-Retailing-c80/3D-c1790/
May, S., Pervölz, K., & Surmann, H. (2007). 3D Cameras: 3D Computer Vision of Wide Scope. In G. Obinata & A. Dutta (Eds.), Vision Systems: Applications (pp. 181-202). IntechOpen. https://doi.org/10.5772/4988
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). McGraw-Hill.
Oliver, R. L. (1999). Whence customer loyalty?. Journal of Marketing, 63(3), 33-44.
Omar, K. M., Mat, N. K. N., Imhemed, G. A., & Ali, F. M. A. (2012). The direct effects of halal product actual purchase antecedents among the international Muslim consumers. American Journal of Economics, 2(4), 87-92.
Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134.
Reed, A., Forehand, M. R., Puntoni, S., & Warlop, L. (2012). Identity-based consumer behavior. International Journal of Research in Marketing, 29(4), 310-321.
ReportLinker. (2022, May 5). Global Professional 3D Camera Market Size, Share & Industry Trends Analysis Report by Type, by Application, by Technology, by Regional Outlook and Forecast, 2021 – 2027. Globe Newswire.
https://www.globenewswire.com/news-release/2022/05/05/2436459/0/en/
Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing, 58(4), 28-36.
Saleem, A., Ghafar, A., Ibrahim, M., Yousuf, M., & Ahmed, N. (2015). Product Perceived Quality and Purchase Intention with Consumer Satisfaction. Global Journal of Management and Business Research: E Marketing, 15(1), 21-27.
Sethuraman, R. (2000). What makes consumers pay more for national brands than for store brands: image or quality? (1st ed.). Marketing Science Institute.
Soh, C. Q. Y., Rezaei, S., & Gu, M.-L. (2017). A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions. Young Consumers, 18(2), 180-204.
Soper, D. S. (2022, May 24). A-priori Sample Size Calculator for Structural Equation Models. Danielsoper.
Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism management, 32(6), 1310-1323.
Sparks, P., & Shepherd, R. (1992). Self-identity and the theory of planned behavior: Assessing the role of identification with "green consumerism. Social Psychology Quarterly, 55(4), 388-399. https://doi.org/10.2307/2786955
Studenmund, A. H. (1992). Using Econometrics: A Practical Guide (2nd ed.). Harper Collins.
Tweephoncharoen, J., & Vongurai, R. (2020). The Factors Influencing on Purchase Intention of Thai and Chinese Customers Towards the Hotel Industry in Bangkok, Thailand. AU-GSB E-JOURNAL, 12(2), 35-39.
http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/4497
Varinli, I., Erdem, E., & Avcılar, M. Y. (2016). Exploring the factors affecting purchase intention of halal certified foods in Turkey: a PLS-path modeling study. European Journal of Business and Management, 8(4), 68-78.
Vermeir, I., & Verbeke, W. (2004). Sustainable food consumption: Exploring the consumer attitude-behaviour gap. Journal of Agricultural and Environmental Ethics, 19(2), 169-194
White, L., & Yanamandram, V. (2004). Why customers stay: reasons and consequences of inertia in financial services. Managing Service Quality, 14(2/3), 183-194.
www.danielsoper.com/statcalc/default.aspx
