University Student Loyalty Model: Structural Equation Modelling Of Student Loyalty in Autonomous, State, Transformed, and Private Universities in Bangkok

Authors

  • Viriya Taecharungroj

Keywords:

University Administration, Educational Administration, Student Loyalty, Higher Education

Abstract

University student’s loyalty is a key factor that contributes to the long-term growth and survivability of the university through financial stability, increased enrolment, and better reputation. The objective of this research is to develop a comprehensive university student loyalty model that incorporates important constructs in a service quality dimension and a relationship quality dimension as well as image and reputation perception. The model is tested using the structural equation modelling approach. The multiple group analysis is conducted to compare the models across different types of university in Bangkok namely, autonomous, state, transformed (Rajabhat and Rajamangala), and private universities. This research collected data from more than 2,400 undergraduate students in the Bangkok Metropolitan area. The University Student Loyalty Model provides university administrators with an objective and practical guideline to formulate an appropriate strategy for their universities.

Author Biography

Viriya Taecharungroj

D.P.A. (Doctor of Public Administration) Candidate, The Graduate School of Public Administration, National Institute of Development Administration (NIDA), Thailand

Downloads

Published

2014-06-01

How to Cite

Taecharungroj, V. (2014). University Student Loyalty Model: Structural Equation Modelling Of Student Loyalty in Autonomous, State, Transformed, and Private Universities in Bangkok. Scholar: Human Sciences, 6(1). Retrieved from http://www.assumptionjournal.au.edu/index.php/Scholar/article/view/56

Issue

Vol. 6 No. 1 (2014): Scholar

Section

Articles

License

The submitting author warrants that the submission is original and that she/he is the author of the submission together with the named co-authors; to the extend the submission incorporates text passages, figures, data, or other material from the work of others, the submitting author has obtained any necessary permission.

Articles in this journal are published under the Creative Commons Attribution License (CC-BY What does this mean?). This is to get more legal certainty about what readers can do with published articles, and thus a wider dissemination and archiving, which in turn makes publishing with this journal more valuable for you, the authors.