Technology Acceptance Modle (Tam) To Use Google Application For Teaching And Learning Innovation Development: A Case Study Of Humanities Faculty Srinakharinwirot University


  • Dussadee Seewungkum Ph.D., Assistant Professor, Program in Information Studies, Faculty of Humanities, Srinakharinwirot University, Thailand.


Technology Acceptance Model, Structural equation modeling, Google applications technology


The purpose of this study was to study the factors that affect the adoption of Google applications technology for the development of teaching and learning innovations: A case study of Humanities Faculty Srinakharinwirot University. The study used a five rating scale questionnaire to develop the Technology Acceptance Model (TAM). The samples were 6 experts, 5 teachers, and 250 students from Humanities Faculty Srinakharinwirot Universities. The Structural Equation Modeling (SEM) was employed to explain the adoption process. The general structural model, which included Google applications technology self-efficacy, subjective norm, system accessibility, perceived ease of use, attitude, and behavioral intention to use Google applications technology, the proposed model was developed based on the technology acceptance model (TAM). The result showed that TAM and SEM was efficient theoretical tool to understand users’ acceptance of Google applications technology for the development of teaching and learning. Google applications technology attitude was the most important construct, followed by subjective norm in explicating the causal process.