The Development of Management and Administration Strategies for The Excellence of Faculties of Education
Keywords:Office of National Education Standards, Quality Assessment, Administration Strategies, SWOT Analysis, the TOWS Matrix Technique, Chulalongkorn University
The objectives of this research were to 1) study and analyze the management of education faculties in Thailand which are rated in the good level by Office of National Education Standards and Quality Assessment (Public Organization); 2) develop administration strategies for the excellence of Faculty of Education, Chulalongkorn University; and, 3) propose measures on how such administration strategies can be implemented for the excellence of Faculty of Education, Chulalongkorn University and the education faculties of other institutions.Data was collected on the administration of education faculties and analyzed using the SWOT analysis, the TOWS matrix technique, focus group and survey questionnaire on how the administration strategies for the excellence of Faculty of Education, Chulalongkorn University can be applied to the education faculties of other institutions.
The research has found that the administration strategies for the excellence of education faculties are based on the vision that education faculties are the source of intellect and the leader in the areas of moral correctness and research capability. Their missions are 1) to produce intellectual, high-potential and morally correct graduates; 2) to develop creative educational
innovations and provide academic services to the society; 3) to develop networks for production of graduates, research, academic services and preservation of arts and cultures; and, 4) to promote an administration model where authority is distributed down the chains of command and where the community is involved in the efficient administration. Their main objectives are 1) to produce quality education personnel; 2) to develop
researches and provide the best possible academic services; 3) to develop a network of academic collaboration with other institutions; 4) to serve as an
educational center for research and reference; 5) to have an excellent administration; and, 6) to have an accurate evaluation system. The strategies are 1) proactive strategy for the production of graduates; 2) strategy for network building; 3) strategy for the development of high quality output; 4) strategy for the development of the country’s wisdoms; 5) strategy for involved and transparent administration; and, 6) strategy for
These administration strategies can be applied to the operation of other education faculties provided that they adapt them to suit the particulars of their circumstances.