Meta-Goods in Fashion-Myths:Philosophic-Anthropological Implications of Fashion Advertisements

Authors

  • Roman Meinhold National University of Lesotho

Abstract

This paper intends to investigate which aspects of human nature are responsible for the recurrence of new fashions. It is divided into five sections: the first explains the multidisciplinary approach used in the research on this phenomenon, the second provides a very brief and stroboscopic historical overview of the issue in question, the third distinguishes different notions of fashion, the fourth introduces the term meta-goods as indicators of values and symbols for philosophic anthropological features in fashion advertisements and the last section elucidates the myths narrated by fashion advertisements, which have
philosophic-anthropological implications.

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