KINNARI: ON THE SPACE BETWEEN TRADITIONAL AND CORPORATE MYTH

Authors

  • John T. Giordano

Abstract

We navigate within a landscape full of mythical images and icons which ask for our commitment or trust. These include both manufactured corporate myths whose aim is the circulation of commodities and capital, and traditional myths which lead us to a place beyond mere exchange value. This essay seeks to investigate how we can begin to disentangle the various myths which compete for our attention. It draws from the works of Hans Blumenberg and Georg Simmel and their ideas of “pregnance” and “value”. It uses the stories surrounding the Thai mythical creature – the Kinnari – to demonstrate how the richness of traditional myth, can provide reorientation for those of us lost in contemporary culture. The story of the Kinnari points to the very source of wealth, value and trust. 

Author Biography

John T. Giordano

Assumption University of Thailand

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Issue

Vol. 6 No. 1 (2005): January - June 2005

Section

Articles

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