Vol. 3 No. 1 (2022): AU Virtual International Conference 2022

Articles

• Teachers’ Perception Towards Factors Influence Online Teaching Readiness

  Johann Christine Taday

  25-40

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• Evaluating Chinese K-12 CFL/CSL Teachers’ Readiness Toward Interactive Reading Platforms

  Junying Qian, Satha Phongsatha

  41-57

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• A Correlational Study of Student Engagement and Attitudes Toward Learning English with English Academic Achievement

  Sumit Pradhan, Chayada Thanavisuth

  58-70

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• Comparative Study of Students' Motivation in Learning Chinese as a Foreign Language

  Yu Ying Huang, Suwanttana Eamoraphan

  71-81

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• Factors Affecting Purchasing Behavior on Chinese Investors in Real Estate in Thailand

  Xuezhen Zhou, Kitikorn Dowpiset, Sansanee Aranyanak Khlaewkhla

  82-94

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• An Empirical Study of Convenience, Usefulness, Customer Trust and Customer Loyalty in the Live Streaming Platforms

  Qianyu Lin, Yunman Li, Jingyao Li, Chompu Nuangjamnong

  111-122

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• Customer Satisfaction in Post COVID-19: A Case Study of Chinese Restaurants in Ratchada Phitset District

  Ching Chuan Huang, Naphat Huang, Shiguang Zhang, Chompu Nuangjamnong

  123-132

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• The Relationship of Thai Kindergarten 1 Students’ Learning Behaviors and Parental Encouragement for Learning Chinese Oral Skills with their Chinese Oral Skills Achievement

  Xin Yang, Richard Lynch

  133-141

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• A Correlational-Comparative Study of Self-Regulation in Learning Chinese as a Foreign Language and Chinese as a Foreign Language Academic Achievement of Grade 9 and Grade 10 Students in a Private School in Thailand

  Dingmei Tu, Richard Lynch

  142-156

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• A Comparative Study of Motivation for Learning and Cognitive Engagement in Mathematics Class Among Thai Lower Secondary Students

  Leila Alimohammad

  157-166

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• Grade 10 Indian Students’ Academic Performance and Leisure Interest in Science Under Laboratory-Based and Textbook-Based Methods

  Poonam Yadav, Orlando González

  167-176

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• A Comparative Study of Motivation for and Situational Interest in Learning Chinese as a Foreign Language Among Thai Upper Elementary School Students

  Ting Chen, Orlando González

  177-188

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• A Comparative study on the audit quality attributes and perception of the audit partners and financial statement users

  Arya Jain, Aatish Masih, Jessy John

  189-199

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• Analysis of the Performance of Selected Large-Cap Mutual Funds of India

  Raavi Singh, Ketki Kulkarni

  200-206

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• Impact of employee engagement activities and organizational culture on job satisfaction on employees

  Muskan Malviya, Atul Dubey

  207-211

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• A Comparative Analysis of the Financial Performance of textile industry: (With Specific Reference to Vardhman Group and Arvind Limited, India)

  Allen Reji, Atul Dubey

  212-228

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• A Comparative Study of Students’ Motivation and Perception of Parental Encouragement for Learning English

  Napatr Pumhiran, Chayada Thanavisuth

  229-241

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• A Study on the Impact of Leadership Style, Work Culture and Work Environment on Work Performance

  Stanley Stephen, Malay Ghosh

  242-248

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• Influences of Celebrity Endorsement on Thai Male Consumers’ Attitudes and Purchase Intention of Male Cosmetics: The Case of Lee Dong Wook in Boy de CHANEL

  Nissareen Veerasatien, Apichart Intravisit

  249-265

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• Investigation of Chinese Expatriates' Satisfaction and Loyalty to Visiting the Leading and Luxury Shopping Complexes in Bangkok Metropolis

  Yujie chen, Apichart Intravisit

  266-280

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• A Study on Impact of Financial Products and Services on Customer Satisfaction: a Case Study of HDFC Bank

  Mayuri Maheshwari, Amit Kumar Nag

  281-285

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• A study to analyze the impact of price and service quality on purchase intention of retailers of Amul Chocolates

  Shivani Chilhate, Amit Kumar Nag

  286-292

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• Factor Influencing Job Performance in Audit and Consulting Services of Big 4 Accounting Company in Thailand during COVID-19 situation

  Natparin Lerttaweewuti, Witsaroot Pariyaprasert, Keeravoot Kitiyadisai

  293-305

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• The Study of Factors that Affect Job Performance during Work from Home in Top 2 E-commerce Businesses in Thailand

  Kotchanud Laopatumvirot, Witsaroot Pariyaprasert, Polpiya Thitivesa

  306-324

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• Determination of Hospitality Services Quality and Customer Satisfaction – a Holserv Approach

  Gomathi Sankar Jeganathan, Arokiaraj David, K. Ilangovan

  325-334

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• Impacts of the US and China Macroeconomic Indicator Announcements on Cambodia Stock Market

  Ponlok Thoun, Witsaroot Pariyaprasert, Ekkachai Boonchuaymetta, Yanee Leoywanichjalearn

  335-343

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• The Factors that Influencing the Online Purchase Intentions of Furniture through Online Shopping Platforms During the Covid-19 Pandemic in Thailand

  Supanida Taemkongka, Witsaroot Pariyaprasert, Charnsid Leelakasemsant

  344-354

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• Impact of Food Safety and Standards Regulation on Food Business Operators

  Arokiaraj David, C Ganeshkumar, Jeganathan Gomathi Sankar

  355-363

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• Impact of Covid-19 on Liquidity, Profitability, and Financial Health: A case study of 3 sectors from Stock Exchange of Thailand

  Jinnapat Chuencharoen

  364-370

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• Factors affecting Stock Returns, Stock Return Volatility and Stock liquidity under the COVID-19 situation: A Case study of the banking sector in Shanghai Stock Market

  jianlin zhang, Witsaroot Pariyaprasert, Nawaporn Vimolphattanatham

  371-380

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