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Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) A STUDY ON PURCHASE INTENTION OF A THAI AUTOMOBILE REPAIR CENTER Abstract  PDF
Vilawan Piriyasup, Seongdok Kim
 
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) The Impact of Customer-Based Brand Equity on Revisit Intentions: An Empirical Study of Business and Leisure Travelers at Five Shanghai Budget Hotels Abstract  PDF
Yaqian Zhou
 
Vol 6, No 1 (2013): AU-GSB e-JOURNAL (June 2013) Students' Online Purchase Intentions at Eight National Universities in Beijing, China Abstract  PDF
Hao Kui
 
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) The Influence of Perceived Service Quality on Brand Image, Word of Mouth, and Repurchase Intention: A Case Study of Min-Sheng General Hospital in Taoyuan, Taiwan Abstract  PDF
Meng Hsuan Li
 
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) A Study of the Relationship among Perceived Quality, Country-of-origin, Brand Loyalty, and Brand Equity at a Footwear Company in Nanjing, China. Abstract  PDF
Lu Li
 
Vol 2, No 2 (2009): AU-GSB e-JOURNAL (December 2009) Customer Loyalty at a Ho Chi Minh City Commercial Bank: A Case Study Abstract  PDF
Nguyen Quoc Cuong
 
Vol 5, No 2 (2012): AU-GSB e-JOURNAL (December 2012) Relationship between Brand Awareness, Perceived Quality, Trust, Value, Loyalty and Brand Equity: A Case Study Abstract  PDF
Nguyễn Ngọc Đan Thanh
 
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