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Vol 8, No 1 (2015): AU-GSB e-JOURNAL (June 2015) Social Media Marketing Strategy and Marketing Performance: Evidence from E-Commerce Firms in Thailand Abstract  PDF
Kriangsak Chanthinok, Phaprukbaramee Ussahawanitchakit, Prathanporn Jhundra-indra
 
Vol 7, No 2 (2014): AU-GSB e-JOURNAL (Dec 2014) eCRM Features that Affect Customer Attitude to Loyalty: A Case Study of a Sample of 402 University Students Enrolled in International Programs in Thailand Abstract  PDF
Narges Rahimiparvar
 
Vol 7, No 2 (2014): AU-GSB e-JOURNAL (Dec 2014) The Impact of Internet Banking Service Quality on Customers’ Satisfaction: A Case study of Industrial and Commercial Bank of China in KunMing, The People’s Republic of China Abstract  PDF
Wang Yi
 
Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) THE FACTORS IMPACT ATTITUDE TOWARD USING AND CUSTOMER SATISFACTION WITH ELDERLY HEALTH CARE MOBILE APPLICATION SERVICES: A CASE STUDY OF PEOPLE IN BANGKOK METROPOLITAN, THAILAND Abstract  PDF
Hathairat Didyasarin, Rawin Vongurai, Sutthhisak Inthawadee
 
Vol 2, No 2 (2009): AU-GSB e-JOURNAL (December 2009) Customer Loyalty at a Ho Chi Minh City Commercial Bank: A Case Study Abstract  PDF
Nguyen Quoc Cuong
 
Vol 5, No 1 (2012): AU-GSB e-JOURNAL (June 2012) A Study of the Relationship between Customer Satisfaction and Customer Loyalty toward an Economy Hotel Chain in Guangzhou, China Abstract  PDF
Shie Sun
 
Vol 2, No 2 (2009): AU-GSB e-JOURNAL (December 2009) Impact of OD Interventions on Customer Satisfaction: A Case Study Abstract  PDF
Udom Hongchatikul
 
Vol 5, No 1 (2012): AU-GSB e-JOURNAL (June 2012) The Relationship between Service Quality, Customer, Satisfaction, Trust, and Commitment: A Case Study of Fudian Bank's Customers in Kunming, Yunnan, China Abstract  PDF
Ma Jiali
 
Vol 6, No 1 (2013): AU-GSB e-JOURNAL (June 2013) Factors Affecting the Repurchase Online Shopping Intention of Thai Customers in Bangkok: A Case Study of eBay.com Abstract  PDF
Fayyaz Muhammad
 
Vol 7, No 1 (2014): AU-GSB e-JOURNAL (June 2014) Factors Affecting Customer SatisFection and Trust in an E-commerce setting: a Case Study of Muachung.vn in Vietnam. Abstract  PDF
Hang Thi Nguyen
 
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) Enhancing Internal Customer Satisfaction Through Organizational Development Intervention: A Case Study Abstract  PDF
Natanuj Vanichkul
 
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