Issue Title
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) The Impact of Customer-Based Brand Equity on Revisit Intentions: An Empirical Study of Business and Leisure Travelers at Five Shanghai Budget Hotels Abstract  PDF
Yaqian Zhou
Vol 9, No 2 (2016): AU-GSB e-JOURNAL (December 2016) Factors Affecting Brand Loyalty to Cosmetics Product: A Case Study of Thai Consumers in Bangkok Abstract  PDF
Kanokwan Kitrungpaiboon, Dr. Seongdok Kim
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) A Study of the Relationship among Perceived Quality, Country-of-origin, Brand Loyalty, and Brand Equity at a Footwear Company in Nanjing, China. Abstract  PDF
Lu Li
Vol 5, No 2 (2012): AU-GSB e-JOURNAL (December 2012) Relationship between Brand Awareness, Perceived Quality, Trust, Value, Loyalty and Brand Equity: A Case Study Abstract  PDF
Nguyễn Ngọc Đan Thanh
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