Main Navigation
Main Content
Sidebar
Register
Login
Toggle navigation
AU-GSB e-JOURNAL
Current
Archives
Publication Ethics
Submissions
Author Guidelines
Announcements
About
About the Journal
Editorial Team
Privacy Statement
Contact
Search
Search
Search articles for
Advanced filters
Published After
2016
2017
2018
2019
2020
2021
2022
2023
2024
January
February
March
April
May
June
July
August
September
October
November
December
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Published Before
2016
2017
2018
2019
2020
2021
2022
2023
2024
January
February
March
April
May
June
July
August
September
October
November
December
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
By Author
Search Results
Perception in Tourism & Hospitality: A Metal Analysis
John Barnesis
89
THE FACTORS INFLUENCING ON PURCHASE INTENTION OF THAI AND CHINESE CUSTOMERS TOWARDS THE HOTEL INDUSTRY IN BANGKOK, THAILAND
Jidapa Tweephoncharoen, Rawin Vongurai
35-39
Attitudes Toward Foreign Copyright Game Shows on Free TV Channel of Program Viewers in the Bangkok Metropolis Zone
Jackapan Witchuprapaporn, Montajula Suvattanadilok, Nuttawut Rojniruttikul
51
ATTITUDES TOWARD ACADEMIC PERSONNEL QUALITY EVALUATION SYSTEM THROUGH INFORMATION TECHNOLOGY
Apichat chayarathi, Nuttawut Rojniruttikul
64
The Influence of Electronic-WOM on Tourists' Behavioral Intention to Choose a Destination: A case of Chinese Tourists Visiting Thailand
Yulin Miao
THE FACTORS IMPACT ATTITUDE TOWARD USING AND CUSTOMER SATISFACTION WITH ELDERLY HEALTH CARE MOBILE APPLICATION SERVICES: A CASE STUDY OF PEOPLE IN BANGKOK METROPOLITAN, THAILAND
Hathairat Didyasarin, Rawin Vongurai, Sutthhisak Inthawadee
167
AN INFLUENCE OF E-WOM AND A MODERATING ROLE OF BRAND ATTITUDE ON IT PRODUCT PURCHASE INTENTION IN BANGKOK, THAILAND
Nattaphon Pakapatpornpob, Rawin Vongurai, Sutthisak Inthawadee
56
The Factors Affecting The Attribute Attitude Towards Credit Card; The Case Study of Credit Card for Bangkokian’s Generation X And Y.
Parnuphan Phaisuwat, Dr.Rawin Vongurai
128
A Study of Factors That Affect Consumer’s Attitude Toward A “Skippable In-Stream Ad” on YouTube
Tidarat Chungviwatanant, Assistant Professor Dr. Kriengsin Prasongsukarn, Dr. Sming Chungviwatanant
83
FACTOR INFLUENCING THE CUSTOMERS TO USE ONLINE SHOPPING PLATFORM FOR SHOPPING COSMETICS: A CASE STUDY OF PEOPLE IN BANGKOK
Chutimun Mullasatsarathorn, Kessara Choknuttakul, Natthaya Thanasansakonphop, Juthatip Taweekul, Soonthorn Pibulcharoensit, Somsit Duang-Ek-Anong
52-67
Factors Affecting the Purchase Intention of Household Water-saving Products in Lanzhou, China
Qianli Feng
The Relationship between Service Environment and Behavioral Outcomes: A Study of a Retail Fashion Brand's Clothing Stores in Bangkok
Sunaiyana Srimanothip
Factors Influencing Teenagers' Purchase Intention towards Celebrity-endorsed Apparels: A Case Study
Ling Chang
Impact of a CSR Program on a Company's Image and Reputation:A Case Study
Tuongdung Lenguyen
An Assessement of Hanoi International Tourism Development.
Tran Thi Hong Viet
A Comparative Study of Different Finish Media Attitude and Behavior toward Advertising Avoidance and Used Time
Aromäki Antti Mikael
Factors Affecting Customer Choice of Products in Terms of Colors in Chengdu, China
Rui Gong
1 - 17 of 17 items