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Vol 12, No 2 (2019): AU-GSB e-Journal (December 2019) THE FACTORS INFLUENCING ON PURCHASE INTENTION OF THAI AND CHINESE CUSTOMERS TOWARDS THE HOTEL INDUSTRY IN BANGKOK, THAILAND Abstract  PDF
Jidapa Tweephoncharoen, Rawin Vongurai
 
Vol 7, No 2 (2014): AU-GSB e-JOURNAL (Dec 2014) Audit Responsibility Competency and Audit Survival: Evidence from TAX Auditors (TAs) in Thailand Abstract  PDF
Puangthong Wangraj, Phaprukbaramee Ussahawanitchakit, Kesinee Muenthaisong
 
Vol 7, No 1 (2014): AU-GSB e-JOURNAL (June 2014) Factors Influencing Cosmetics Purchase Intention in Thailand: A Study on the Relationship of Credibility and Reputation with in Persuasive Capabilities of Beauty Bloggers. Abstract  PDF
Peerapatra Chaovalit
 
Vol 4, No 2 (2011): AU-GSB e-JOURNAL (December 2011) Impact of a CSR Program on a Company's Image and Reputation:A Case Study Abstract  PDF
Tuongdung Lenguyen
 
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) A Study of Some of the Factors Determining the Choice of International Restaurants by Bangkokians Abstract  PDF
Yuanji Zheng
 
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) A Comparative Study of Corporate Image in the Real Estate Industry in the City of Kunming, China Abstract  PDF
Honglian Yang
 
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