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Vol 9, No 1 (2016): AU-GSB e-JOURNAL (June 2016) Dark Tourism: Push–Pull Motivations, Satisfaction Experience and Post Behavioral Intention – Sites of Death Railway Tragedy Kanchanaburi Province, Thailand Abstract  PDF
Raweewan Chanuanthong, Adarsh Batra
 
Vol 8, No 1 (2015): AU-GSB e-JOURNAL (June 2015) The Influence of Electronic-WOM on Tourists' Behavioral Intention to Choose a Destination: A case of Chinese Tourists Visiting Thailand Abstract  PDF
Yulin Miao
 
Vol 11, No 2 (2018): AU-GSB e-Journal (December 2018) AN INVESTIGATION OF THE FACTORS INFLUENCING CONSUMERS OF DIFFERENT GENERATION’S BEHAVIORAL INTENTION TOWARDS FRANCHISED JAPANESE RESTAURANTS IN BANGKOK, THAILAND Abstract  PDF
Waratchaya Tanasapsakul, Rawin Vongurai
 
Vol 11, No 1 (2018): AU-GSB e-Journal (June 2018) BEHAVIORAL INTENTION OF BANGKOKIANS TO ADOPT MOBILE PAYMENT SERVICES BY TYPE OF USERS Abstract  PDF
Benjaporn Benjangjaru, Rawin Vongurai
 
Vol 4, No 2 (2011): AU-GSB e-JOURNAL (December 2011) The Relationship between Service Environment and Behavioral Outcomes: A Study of a Retail Fashion Brand's Clothing Stores in Bangkok Abstract  PDF
Sunaiyana Srimanothip
 
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