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Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) THE FACTORS IMPACT ATTITUDE TOWARD USING AND CUSTOMER SATISFACTION WITH ELDERLY HEALTH CARE MOBILE APPLICATION SERVICES: A CASE STUDY OF PEOPLE IN BANGKOK METROPOLITAN, THAILAND Abstract  PDF
Hathairat Didyasarin, Rawin Vongurai, Sutthhisak Inthawadee
 
Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) AN INFLUENCE OF E-WOM AND A MODERATING ROLE OF BRAND ATTITUDE ON IT PRODUCT PURCHASE INTENTION IN BANGKOK, THAILAND Abstract  PDF
Nattaphon Pakapatpornpob, Rawin Vongurai, Sutthisak Inthawadee
 
Vol 9, No 2 (2016): AU-GSB e-JOURNAL (December 2016) The Factors Affecting The Attribute Attitude Towards Credit Card; The Case Study of Credit Card for Bangkokian’s Generation X And Y. Abstract  PDF
Parnuphan Phaisuwat, Dr.Rawin Vongurai
 
Vol 9, No 1 (2016): AU-GSB e-JOURNAL (June 2016) A Study of Factors That Affect Consumer’s Attitude Toward A “Skippable In-Stream Ad” on YouTube Abstract  PDF
Tidarat Chungviwatanant, Assistant Professor Dr. Kriengsin Prasongsukarn, Dr. Sming Chungviwatanant
 
Vol 8, No 2 (2015): AU-GSB e-JOURNAL (December 2015) Perception in Tourism & Hospitality: A Metal Analysis Abstract  PDF
John Barnesis
 
Vol 8, No 2 (2015): AU-GSB e-JOURNAL (December 2015) Attitudes Toward Foreign Copyright Game Shows on Free TV Channel of Program Viewers in the Bangkok Metropolis Zone Abstract  PDF
Jackapan Witchuprapaporn, Montajula Suvattanadilok, Nuttawut Rojniruttikul
 
Vol 8, No 1 (2015): AU-GSB e-JOURNAL (June 2015) The Influence of Electronic-WOM on Tourists' Behavioral Intention to Choose a Destination: A case of Chinese Tourists Visiting Thailand Abstract  PDF
Yulin Miao
 
Vol 5, No 2 (2012): AU-GSB e-JOURNAL (December 2012) Factors Affecting Customer Choice of Products in Terms of Colors in Chengdu, China Abstract  PDF
Rui Gong
 
Vol 7, No 1 (2014): AU-GSB e-JOURNAL (June 2014) An Assessement of Hanoi International Tourism Development. Abstract  PDF
Tran Thi Hong Viet
 
Vol 4, No 2 (2011): AU-GSB e-JOURNAL (December 2011) The Relationship between Service Environment and Behavioral Outcomes: A Study of a Retail Fashion Brand's Clothing Stores in Bangkok Abstract  PDF
Sunaiyana Srimanothip
 
Vol 4, No 2 (2011): AU-GSB e-JOURNAL (December 2011) Factors Influencing Teenagers' Purchase Intention towards Celebrity-endorsed Apparels: A Case Study Abstract  PDF
Ling Chang
 
Vol 4, No 2 (2011): AU-GSB e-JOURNAL (December 2011) Impact of a CSR Program on a Company's Image and Reputation:A Case Study Abstract  PDF
Tuongdung Lenguyen
 
Vol 5, No 1 (2012): AU-GSB e-JOURNAL (June 2012) Factors Affecting the Purchase Intention of Household Water-saving Products in Lanzhou, China Abstract  PDF
Qianli Feng
 
Vol 5, No 2 (2012): AU-GSB e-JOURNAL (December 2012) A Comparative Study of Different Finish Media Attitude and Behavior toward Advertising Avoidance and Used Time Abstract  PDF
Aromäki Antti Mikael
 
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