Browse Title Index


 
Issue Title
 
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) A Comparative Study of Corporate Image in the Real Estate Industry in the City of Kunming, China Abstract   PDF
Honglian Yang
 
Vol 5, No 2 (2012): AU-GSB e-JOURNAL (December 2012) A Comparative Study of Different Finish Media Attitude and Behavior toward Advertising Avoidance and Used Time Abstract   PDF
Aromäki Antti Mikael
 
Vol 4, No 2 (2011): AU-GSB e-JOURNAL (December 2011) A Comparative Study of the Intention to Buy Organic food between Consumers in Northern and Southern Vietnam Abstract   PDF
Phong Tuan Nguyen
 
Vol 7, No 2 (2014): AU-GSB e-JOURNAL (Dec 2014) A perception of International Tourists toward Tourism Products in and around Yangon Abstract   PDF
San Nyein Han
 
Vol 6, No 2 (2013): AU-GSB e-JOURNAL (December 2013) A Proactive Approach to Customer Service in the Airline Industry: The Relationship between Emotional Intelligence, Customer Orientation, and Self-Rating Performance. Abstract
Jenjira Promduang
 
Vol 5, No 2 (2012): AU-GSB e-JOURNAL (December 2012) A Structural Analysis of Motivation, Familiarity, Constraints, Image and travel Intention of Chinese Non-visitors to Thailand Abstract   PDF
Cheng Zhong
 
Vol 8, No 2 (2015): AU-GSB e-JOURNAL (December 2015) A Study of Factors Affecting Jobs Satisfaction of Employees in Accounting Firms in Bangkok Abstract   PDF
Nantika Thamnajit, Thongdee Kijboonchoo
 
Vol 9, No 1 (2016): AU-GSB e-JOURNAL (June 2016) A Study of Factors That Affect Consumer’s Attitude Toward A “Skippable In-Stream Ad” on YouTube Abstract   PDF
Tidarat Chungviwatanant, Assistant Professor Dr. Kriengsin Prasongsukarn, Dr. Sming Chungviwatanant
 
Vol 9, No 2 (2016): AU-GSB e-JOURNAL (December 2016) A Study of Price-Changed-To-Dividend Ratio on Ex-Dividend Dates: The Case Study of Stock Exchange of Thailand in 2012-2014 Abstract   PDF
Rapeepat Techakittiroj
 
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) A Study of Some of the Factors Determining the Choice of International Restaurants by Bangkokians Abstract   PDF
Yuanji Zheng
 
Vol 6, No 2 (2013): AU-GSB e-JOURNAL (December 2013) A Study of the Expectations and Perceptions of Bhutanese Tour Operators in Regard to the Service Quality of the Association of Bhutanese Tour Operators. Abstract   PDF
Sangay Tshering
 
Vol 5, No 2 (2012): AU-GSB e-JOURNAL (December 2012) A Study of the Impact of two United States Quantitative Easing Programs on some Major Financial Markets Abstract   PDF
Theemaporn Panyasombat
 
Vol 4, No 1 (2011): AU-GSB e-JOURNAL (June 2011) A Study of the Relationship among Perceived Quality, Country-of-origin, Brand Loyalty, and Brand Equity at a Footwear Company in Nanjing, China. Abstract   PDF
Lu Li
 
Vol 5, No 1 (2012): AU-GSB e-JOURNAL (June 2012) A Study of the Relationship between Customer Satisfaction and Customer Loyalty toward an Economy Hotel Chain in Guangzhou, China Abstract   PDF
Shie Sun
 
Vol 3, No 1 (2010): AU-GSB e-JOURNAL (June 2010) A Study of the Relationship between Leadership Styles and Employee Job Satisfaction at IAU in Tehran, Iran Abstract   PDF
Fatemeh Hamidifar
 
Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) A STUDY ON PURCHASE INTENTION OF A THAI AUTOMOBILE REPAIR CENTER Abstract   PDF
Vilawan Piriyasup, Seongdok Kim
 
Vol 4, No 2 (2011): AU-GSB e-JOURNAL (December 2011) A Study on Youth Tourists' Perception of Sichuan as a Tourism Destination Abstract   PDF
Pengpeng Guo
 
Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) ALTERNATIVE MARKETING STRATEGY AND MARKETING SURVIVAL: EVIDENCE FROM INSTANT FOODS AND CONVENIENCE FOODS BUSINESSES IN THAILAND Abstract   PDF
Chularat Khankaew, Phaprukbaramee Ussahawanitchakit, Saranya Raksong
 
Vol 6, No 1 (2013): AU-GSB e-JOURNAL (June 2013) An Appreciation for Indian Cuisine among Bangkokians and Foreign Tourists in Bangkok: A Case Study Abstract   PDF
Roshna Sonker
 
Vol 7, No 1 (2014): AU-GSB e-JOURNAL (June 2014) An Assessement of Hanoi International Tourism Development. Abstract   PDF
Tran Thi Hong Viet
 
Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) AN EMPIRICAL STUDY OF THE RELATIONSHIP BETWEEN JOB DEMAND-CONTROL-SUPPORT MODEL, SELF-EFFICACY, BURNOUT, INFORMAL LEARNING, AND JOB PERFORMANCE: A CASE OF EMPLOYEES IN THE THAI BANKING SECTOR Abstract   PDF
Panita Siriphat, Nisada Wedchayanon
 
Vol 8, No 1 (2015): AU-GSB e-JOURNAL (June 2015) An Exploratory Study on Sustainable Practices Implemented in Food Supply Chain Management of the Five Star Hotels in Bangkok Abstract   PDF
Michal Jakubiak
 
Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017) AN INFLUENCE OF E-WOM AND A MODERATING ROLE OF BRAND ATTITUDE ON IT PRODUCT PURCHASE INTENTION IN BANGKOK, THAILAND Abstract   PDF
Nattaphon Pakapatpornpob, Rawin Vongurai, Sutthisak Inthawadee
 
Vol 3, No 2 (2010): AU-GSB e-JOURNAL (December 2010) An OD-KM -based Approach to Enhancing the Competitiveness of Higher Education in Business Studies: A Case Study at the Department of Management at Payap University; Chiang Mai: Thailand. Abstract   PDF
Pichaphob Panphae
 
Vol 8, No 2 (2015): AU-GSB e-JOURNAL (December 2015) Application of Importance - Performance Analysis Model in Evaluation Service Quality of Diving Tour Operator in Nha Trang (Viet Nam) Abstract   PDF
Vo Tran Hai Linh
 
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