EDITORIAL

The Technology Affordance for Enhancing Gen Zs’ Flow Experience, Satisfaction and Continuance Usage of TikTok in Thailand

1-10

A Study on Intention and Behavior of Undergraduates to Use Massive Open Online Courses in Sichuan, China

11-19

A Research on Customers’ Satisfaction and Loyalty Towards Internet Plus of Express Logistics in Chengdu, China

20-31

The Assessment on Significant Factors of Undergraduate Students’ Behavioral Intention to Learn Arts Education in Chengdu, China

32-41

Determinants of Freshmen’ Use Behavior of DingTalk Learning Platform to Study Mental Health Course in Chengdu, China

42-51

Understanding Behavioral Intentions and Use Behavior of Students Towards Online Learning Systems in Jiangxi, China

52-63

Factors Promoting Teaching Behavior of English Teachers in Primary Schools in Chengdu High-Tech Zone, China

64-72

Influential Factors of Undergraduate Students’ Behavioral Intention toward Mobile Reading Software: A Case of A Public University in Sichuan, China

73-82

Factors Impacting 18-30 Years old Consumers’ Purchase Intention of New Energy Vehicles in Sichuan, China

83-91

Factors Influencing Undergraduate Students’ Satisfaction And Performance Towards Online Learning in Chengdu, China

92-101

Determinants of First-Year Students’ Intention and Behavior Towards English Learning in Higher Vocational Colleges in Chengdu, China

102-111

Factors Influencing Intention To Use Smart Home Technology in Chengdu-Chongqing Economic Circle, China

112-122

Drivers of Undergradute Students’ Perceived Usefulness and Satisfaction with Online Learning in Chengdu, China

123-132

Determinants of Freshmen’ Behavioral Intention and Use Behavior of Ubiquitous Learning in Chengdu, China: A Case of Three Universities

133-143

A Study on Factors Affecting Behavioral Intention and Behavior of Tourists to Use Tourism Applets in Chongqing, China

144-152

Key Influencers of Attitude and Intention to Shop Online Through Live Broadcasting Platform Among Middle-Aged Consumer’s in Chengdu, China

153-163

Factors Affecting Undergraduate Students' Satisfaction and Loyalty with Independent Institutions in Sichuan, China

164-173

Factors Impacting Satisfaction and Loyalty with Thai Spa Products of Chinese Consumers in Chengdu, China

174-183

The Drive of Third-Year Student's Intention and Behavior of Entrepreneurship in Collages of Chengdu, China

184-193

Influential Factors Impacting the Performance of Employees with Less Than Five Years of Work Experience in High-Tech Enterprises located in Chengdu, China

194-203