AU-GSB e-JOURNAL

EDITORIAL

2024-02-27T13:28:31+00:00

The AU-GSB e-Journal is a semiannually international journal publishing the finest peer-reviewed social science articles across the entire spectrum of academic fields. The AU-GSB e-Journal has been indexed in TCI – Thai Journal Citation Index Centre (Tired 2).

This issue covers twenty-two articles. The first article titled “Factors Influencing Undergraduates' Perceived Learning and Continuance Intention Towards Using M-Learning” aims to examine the factors that influence undergraduates' perceived learning and continuance intention using M-Learning in a private university in Chengdu, China.

The second article titled “Factors Impacting on Satisfaction and Continuance Intention of English Literature Students on the Use of Cloud-based E-learning in Ningxia, China” aims to examine factors impacting the satisfaction and continuance intention of college students majoring in English literature on the use of cloud-based e-learning in Ningxia, China.

The third article titled “Determinants of Satisfaction and Loyalty in Innovative Personal Health Assistant Services for Potential Hypertension Patients: A Case Study on a Private Hospital in Thailand” aims to explore the determinants of satisfaction and loyalty in innovative personal health assistance services for patients with potential hypertension symptoms.

The fourth article titled “Factors Impacting on Satisfaction and Behavioral Intention of Social Science Majors Students Toward E-learning: A Case Study of a public university in Sichuan, China” aims to examine the factors impacting social science majors’ students’ satisfaction and behavioral Intention to use electronic learning (E-learning) in a public university in Sichuan, China.

The fifth articled titled “The Antecedents of Satisfaction and Loyalty of College Students Towards Online Learning in Chengdu, China, during COVID-19 ” aims to identify the key antecedents of satisfaction and loyalty of college students toward online learning in Chengdu, Sichuan province, China, during the current COVID-19 epidemic.

The sixth article titled “Behavioral Intention of Male Students to Use 5G Internet Network to Use Online Education Platforms in Sichuan, China” aims to explore the factors influencing male students’ behavioral intention to use 5G internet network to use online education platforms in Sichuan, China.

The seventh article titled “Tourists' Accommodation Choices Based on Sustainable Practices of Budget Hotels in Bangkok” aims to understand the factors affecting tourist choice of accommodation towards sustainable practices, using a budget hotel in Bangkok as a case study.

The eighth article titled “A Bridging the Technology-Government Policy Divide: Understanding the Acceptance of Blockchain Adoption in Thailand's Agriculture” focuses on investigating the factors influencing the adoption of blockchain technology in Thailand's digital agriculture policy.

The ninth article titled “Empirical Research on Influencing Factors of Behavioral Intention with Mobile Library Among Undergraduate Students in Suzhou, China” aims to investigate the significant factors that influence the use of mobile libraries at selected universities among undergraduate students.

The tenth article titled “Exploring the View of Parents of Primary School Students on the Use Behavior of U-Learning in Thailand During COVID-19” explores the factors influencing the behavioral intention and use behavior of primary school parents in a private school in Samutprakarn, Thailand, towards ubiquitous learning (u-learning) during the height of the COVID-19 pandemic.

The eleventh article titled “Grade Can Be Classified Effectively with the Measures of Student Satisfaction and Loyalty: A Case of a School in Yunnan, China” determines the factors influencing the satisfaction and loyalty of students towards the academic grading system at Huayu Featured School (Main Campus) in Zhaotong City, Yunnan Province, China.

The twelfth article titled “Factors Impacting Satisfaction with Blended Learning Among Private College Students in Mianyang, China” aims to examine the factors of task technology fit, confirmation, cognitive presence, teaching presence, social presence, and learner-instructors interaction to impact blended learning satisfaction for two private college students in Mianyang, China.

The thirteenth article titled “Exploring Determinants of Generation Y Consumers’ Behavioral Intention and Use Behavior of Mobile Payment in China” aims to examine the factors that influence the mobile payment behavior of Chinese Generation Y consumers, focusing on their intention and use behavior.

The fourteenth article titled “Assessing Parents on Factors Impacting Primary Students’ Continuance Intention to Use Tencent Class Platform in Chongqing City, China” investigates parents on the factors influencing students' continuance intention of the Tencent Class platform among parents in a primary school located in Chongqing city, China.

The fifteenth article titled “A Study on The Influencing Factors of Students’ Behavioral Intention and Usage Behavior of Massive Open Online Courses in Dazhou, China” aims to explore the factors that influence the students’ behavior intention and usage behavior of Massive Open Online Courses (MOOCs).

The sixteenth article titled “Factors Impacting Online Consumers’ Attitude and Purchase Intention Via Online Shopping Platforms in China” aims to investigate the determinants influencing Chinese online shoppers’ attitudes and purchase intention toward online shopping in China.

The seventeenth article titled “Exploring Impacting Factors of Undergraduate Students' Satisfaction with Online Courses of Adult Higher Education in Chengdu” explores the satisfaction of adult higher education undergraduate students with the online course education method in Chengdu.

The eighteenth article titled “A Research on Practical Teaching and Influencing Factors of Vocational College Student’s Performance in Chengdu, China” investigates the factors that influence the students’ performance of Chengdu higher vocational college students, which are determined by perceived usefulness, perceived ease of use, attitude, behavioral intention, social influence, students’ performance, and use behavior.

The nineteenth article titled “An Assessment on Behavioral Intention to Use Chaoxing Learning Platform in The Post-Pandemic Among Third-Year Undergraduates in Anhui, China” investigates the factors that impact assessment on behavioral intention to use Chaoxing Learning Platform in the post-pandemic among third-year undergraduates in Anhui, which are determined by perceived ease of use, perceived usefulness, attitude, behavior intention, facilitating conditions, self-efficacy and subjective norm.

The twentieth article titled “Measuring College Students’ Entrepreneurship Intention and Behavior in Zhejiang, China” investigates factors impacting college students’ entrepreneurship intention and behavior in Hangzhou, Ningbo, and Wenzhou in Zhejiang Province.

The twenty-first article titled “Legalization of marijuana and the effects on economy and society from the healthcare professional’s perspective” aims to explore the legalization of marijuana (cannabis) the effects on economy and society from the healthcare professional’s perspective.

The twenty-second article titled “Factors Influencing Patient Loyalty towards Dental Care Providers – Residents in Bangkok, Thailand” aims to investigate the influence of service quality and reputation on patient satisfaction and patient loyalty.

Factors Influencing Undergraduates' Perceived Learning and Continuance Intention Towards Using M-Learning

2023-08-05T04:15:32+00:00

Purpose: This research examined the factors that influence undergraduates' perceived learning and continuance intention using M-Learning in a private university in Chengdu, China. The conceptual framework incorporated self-efficacy (SE), engagement (EN), perceived ease of use (PEOU), perceived usefulness (PU), satisfaction (SA), perceived learning (PL), and continuance intention (CI). Research design, data, and methodology: Quantitative methods were used to distribute questionnaires to 500 target respondents online, and 476 valid questionnaires were finally recovered. Purposive sampling and quota sampling were used in the sampling procedures. Before the data gathering, the content validity and reliability of questionnaire was tested by Item-Objective Congruence and pilot test (n=30). After the data collection, the Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) was employed to validate the goodness-of-fit of model and confirm hypotheses. Results: The results showed that all variables have significant effects in their pairings, with EN having the greatest impact on PL.Therefore, all hypotheses were supported in this study. Conclusions: For M-Learning designer, they should focus on platform optimization to improve students’ SA and CI about M-Learning. For academic practitioners, they should focus on creating M-Learning atmosphere, creating high-quality online courses, increasing students’ EN and improving students’ PL.

Factors Impacting on Satisfaction and Continuance Intention of English Literature Students on the Use of Cloud-based E-learning in Ningxia, China

2023-08-07T04:17:33+00:00

Purpose: This study examines factors impacting the satisfaction and continuance intention of college students majoring in English literature on the use of cloud-based e-learning in Ningxia, China. The key variables involve task-technology fit, learning-technology fit, interactivity, course content quality, course design quality, organizational support, perceived usefulness, satisfaction and continuance intention. Research design, data, and methodology: This study was quantitatively conducted by sampling and distributing questionnaires to English literature students from three universities in Ningxia for quantitative research. The data results were analyzed, and the conceptual model was validated using CFA and SEM. Results: It was found that satisfaction was the strongest predictor of continuance intention, followed by perceived usefulness. All antecedents showed significant and positive effects on satisfaction and perceived usefulness. However, there was no correlation between perceived usefulness and satisfaction. Conclusion: Achieving and improving the satisfaction of students by paying to be fully aware of the interactivity, course content quality, and course content quality to use of cloud-based e-learning is the priority for developers, administrators, and teachers. Apart from this, the cloud-based e-learning adopted by the college needs to be responsive, novel, have enough interaction, and be relevant to their studies.

Determinants of Satisfaction and Loyalty in Innovative Personal Health Assistant Services for Potential Hypertension Patients: A Case Study on a Private Hospital in Thailand

2023-08-06T02:37:33+00:00

Purpose: The objective of this research is to explore the determinants of satisfaction and loyalty in innovative personal health assistance services for patients with potential hypertension symptoms. Research design, data and methodology: Research framework was constructed based on previous studies and composed of six variables, reliability, trustworthiness, service quality, hospital image, satisfaction, and loyalty. Quantitative data was collected from target respondents using questionnaires. Item-Objective Congruence (IOC) and pilot test have been tested with questionnaires to ensure the reliability on item measurement. Questionnaires were distributed to 500 respondents by applying sampling methods of purposive sampling, stratified random sampling, and convenience sampling. Data obtained was statistically assessed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) for model validity and hypothesis testing. Results: Loyalty in personal health assistant services for potential hypertension patients was directly impacted from satisfaction. Satisfaction was determined from service quality and hospital image. Reliability and trustworthiness were irrelevant towards satisfaction on the service. Conclusions: Marketers, management of hospital, and developers of HVA should focus on building superior service quality such as quality health tracking and educating on hypertension, and stimulate hospital image through positive service experience to enhance satisfaction, that ultimately lead to loyalty in the service.

Factors Impacting on Satisfaction and Behavioral Intention of Social Science Majors Students Toward E-learning: A Case Study of a public university in Sichuan, China

2023-09-07T12:30:29+00:00

Purpose: This research aims to examine the factors impacting social science majors’ students’ satisfaction and behavioral Intention to use electronic learning (E-learning) in a public university in Sichuan, China. The conceptual framework identifies the causal relationship between system quality, satisfaction, performance expectancy, effort expectancy, social influence, attitude, and behavioral intention. Research design, data, and methodology: Sample data was collected using the quantitative method and a questionnaire (N=500) as a tool. Item-Objective Congruence and pilot tests were adopted to test the content validity and reliability of the questionnaire before distribution. Data was analyzed by utilizing Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to validate the model’s goodness of fit and confirm the causal relationship among variables for hypothesis testing. Results: System quality, satisfaction, performance expectancy, effort expectancy, social influence, and attitude significantly impact behavioral intention. Furthermore, performance expectancy has the strongest impact on the behavioral intention of E-learning among social science majors’ students. Conclusions: The creator of the course curriculum, the instructors, and the administration should guarantee the system’s high quality. It is recommended that professors and university administration employ the active learning technique in online lectures to ensure maximum student participation and arouse their interest.

The Antecedents of Satisfaction and Loyalty of College Students Towards Online Learning in Chengdu, China, during COVID-19

2023-09-07T12:35:53+00:00

Purpose: This paper aims to identify the key antecedents of satisfaction and loyalty of college students toward online learning in Chengdu, Sichuan province, China, during the current COVID-19 epidemic. A conceptual framework comprises perceived value, service quality, system quality, perceived usefulness, university reputation, trust, satisfaction, and loyalty. Research design, data, and methodology: This study uses the questionnaire as a survey tool to examine 500 students at Xihua University. The index of Item-Objective Congruence and Cronbach’s Alpha reliability of the pilot test (n=50) was ensured before the data collection. The main statistical tool was applied Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to produce the data results and analysis. Results: The results show that all hypotheses are supported in this study. Perceived value, service quality, system quality, perceived usefulness, and university reputation significantly impact satisfaction. Trust and satisfaction significantly impact loyalty. Conclusions: Student loyalty is one of the challenges facing the long-term development of online learning. The research’s results are of great value to the developers of online learning systems. The sustainable development of online learning is very important for higher education to diversify its education service and attract prospective students.

Behavioral Intention of Male Students to Use 5G Internet Network to Use Online Education Platforms in Sichuan, China

2023-09-07T12:37:10+00:00

Purpose: This study explores the factors influencing male students’ behavioral intention to use 5G internet network to use online education platforms in Sichuan, China. The conceptual framework is based on the relationships between a perceived ease of use, system quality, information quality, service quality, attitude, social influence, perceived usefulness and behavioral intention. Research design, data, and methodology: This study used a questionnaire; the target respondents were 650 male university students from three universities in Sichuan. Results: The results of the study showed that attitude was the strongest predictor of behavioral intention to use, followed by social influence and perceived usefulness. Perceived ease of use was the most significant influence on attitude, so the system's ease of use would increase positive feedback from learners to make learning effective. Conclusions: Therefore, in the process of selecting and using 5G for online education platforms at the University, it is important to try to generate as much interest in learning as possible, to increase the quality of the system, the quality of the service, and the quality of the information, to improve the ease of use and to create a positive experience so that male students will be better able to use the platform system for continuous learning.

Tourists' Accommodation Choices Based on Sustainable Practices of Budget Hotels in Bangkok

2023-08-05T04:06:50+00:00

Purpose: Tourism is one of the most important economic activities in the world, and the accommodation sector is a significant component of the industry. Tourists have become more concerned about the impact of their travel on the environment and society. Therefore, sustainable practices in the accommodation sector have become an important aspect of the decision-making process of tourists when choosing accommodation. The study aims to understand the factors affecting tourist choice of accommodation towards sustainable practices, using a budget hotel in Bangkok as a case study. It also explores how the hotel's implementation of sustainable practices, such as energy and water conservation, waste management, and social and environmental responsibility, affects tourists’ perceptions and decisions to stay at the budget hotel in Bangkok of Thailand. Research design, data and methodology: The data were collected by qualitative methods through face-to-face-in-depth interviews. The constant comparison technique with labeling, open and axial coding was used to analyze the data. Through the study, it was found that hotel management plays a significant role in promoting sustainable practices and influencing tourists’ choice of accommodation. Effectively communicate their sustainability practices and engage guests in eco-friendly activities receiving more positive feedback from tourists in Budget Hotel. Furthermore, budget hotels that prioritize staff training and education on sustainability practices were perceived as more credible and trustworthy.

A Bridging the Technology-Government Policy Divide: Understanding the Acceptance of Blockchain Adoption in Thailand's Agriculture

2023-08-05T04:04:19+00:00

Blockchain technology has the potential to revolutionize agricultural management, enhancing transparency, optimizing processes, and providing access to accurate data. This research focuses on investigating the factors influencing the adoption of blockchain technology in Thailand's digital agriculture policy. A comprehensive methodology involving well-structured questionnaires, rigorous pilot tests, and advanced statistical analyses was employed, with data collected from diverse stakeholders including government entities, private sectors, and farmers. The study's findings reveal the crucial roles of stakeholders' perceptions of blockchain benefits, inter-organizational trust, and relationships in shaping the technology's acceptance. Notably, the dynamics of organizational power, specifically non-mediated power, emerge as significant determinants in establishing inter-organizational trust, a critical precursor to blockchain adoption and effective policy implementation. The implications of this research extend to governmental and private entities seeking to incorporate new technologies seamlessly into their operations. Furthermore, the study contributes substantially to a comprehensive understanding of the multifaceted factors influencing blockchain's acceptance in supporting digital economy policies within Thailand's agricultural sector. This scholarly endeavor bridges theoretical understanding with practical application, offering valuable insights for both academic discourse and the real-world implementation of transformative digital strategies in agriculture. In summary, the research underscores the pivotal role of stakeholders' perceptions, trust, and power dynamics in driving the acceptance and integration of blockchain technology within Thailand's digital agriculture landscape, shaping the sector's digital transformation.

Empirical Research on Influencing Factors of Behavioral Intention with Mobile Library Among Undergraduate Students in Suzhou, China

2023-08-06T03:59:47+00:00

Purpose: This research paper aims to investigate the significant factors that influence the use of mobile libraries at selected universities among undergraduate students. The framework considers the causal relationships between system quality, information quality, service quality, perceived ease of use, perceived usefulness, attitude, and behavior intention. Research design, data, and methodology: The study used a quantitative research method (n=500) to survey undergraduate students who experienced the mobile library. The sampling methods included judgmental, quota, sampling judgment, and snowball sampling. The data analysis included structural equation modeling (SEM) and confirmatory factor analysis (CFA) for model fit, reliability, and construct validity. Results: The results show that attitude and perceived usefulness are significant factors that affect students' behavioral intention to use mobile libraries. Perceived ease of use has a significant influence on perceived usefulness and attitude. System quality, information quality, service quality, and perceived ease of use significantly affect behavioral intention. Conclusions: As the main body of the university mobile library, the perception and recognition of university teachers and students are crucial to the mobile library service's existence and sustainable development. The study holds that universities should strengthen publicity, popularize education and improve information skills to improve and perfect the application of mobile library.

Exploring The View of Parents of Primary School Students on the Use Behavior of U-Learning in Thailand During COVID-19

2023-08-06T04:01:35+00:00

Purpose: This study explores the factors influencing the behavioral intention and use behavior of primary school parents in a private school in Samutprakarn, Thailand, towards ubiquitous learning (u-learning) during the height of the COVID-19 pandemic. Research design, data, and methodology: This quantitative research involved 500 respondents and used an online survey questionnaire. The non-probability sampling technique was used. Item-Objective Congruence and pilot testing were used to check the content validity and reliability of the questionnaire before its administration. The data were analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: The study's findings identified perceived usefulness to influencing attitude and behavioral intention toward u-learning strongly. Effort expectancy was found to influence the intent to accept technology directly. Moreover, behavior intention directly influences the use of behavior towards ubiquitous learning. Factors considered insignificant were perceived ease of use, performance expectancy, social influence, and attitude. Conclusions: With perceived usefulness as the strongest factor in technology acceptance and followed by effort expectancy, it is recommended that technology developers, curriculum designers, and educators consider these components in creating effective strategies and u-learning systems suitable for primary school learners during a crisis.

Grade Can Be Classified Effectively with the Measures of Student Satisfaction and Loyalty: A Case of a School in Yunnan, China

2023-09-27T04:59:40+00:00

Purpose: The objective of this study was to determine the factors influencing the satisfaction and loyalty of students towards the academic grading system at Huayu Featured School (Main Campus) in Zhaotong City, Yunnan Province, China. The main constructs are student support facilities, campus life and social integration, academic experiences, service quality, student satisfaction, and student loyalty. Research design, data, and methodology: The target population includes 500 students in grades 7 to 9, with consent from their guardians. This study applied a quantitative method, using a questionnaire as a tool. The sampling techniques are judgmental, stratified random, and convenience sampling. The validity and reliability test were conducted by the item-objective congruence (IOC) index and Cronbach alpha through a pilot test (n=50). The main statistical analyses were made through confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: The results show that students' support facilities, campus life and social integration, academic experiences, and service quality significantly influence student satisfaction. Moreover, student satisfaction significantly influences student loyalty. Conclusions: Based on the implications and recommendations, institutions can create a supportive and engaging environment that enhances student satisfaction, fosters loyalty, and contributes to the overall success of students and the institution.

Factors Impacting Satisfaction with Blended Learning Among Private College Students in Mianyang, China

2023-09-07T13:18:42+00:00

Purpose: This research aimed to examine the factors of task technology fit, confirmation, cognitive presence, teaching presence, social presence, and learner-instructors interaction to impact blended learning satisfaction for two private college students in Mianyang, China. The research population targets undergraduates who majored in art and design subjects. Research design and methodology: This research applied the quantitative method and questionnaire as instruments. Before distributing the questionnaires, Item-Objective Congruence (IOC) and a pilot test of Cronbach’s Alpha were used to test validity and reliability. Data was analyzed by utilizing Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to validate the model’s goodness of fit and confirm the causal relationship among variables for hypothesis testing. This research surveyed 500 students through an online survey and tested the hypotheses. Results: Cognitive presence has a significant impact on social presence and satisfaction. Teaching presence has a strong impact on cognitive presence and no significant impact on satisfaction. Learner-instructor interaction has a significant impact on satisfaction. Confirmation and social presence have no impact on satisfaction. Conclusions: College managers should improve the IT system to fit learning tasks and help teachers to raise their abilities to enhance teaching effectiveness. Students should obtain more training to improve their cognitive abilities using various approaches

Exploring Determinants of Generation Y Consumers’ Behavioral Intention and Use Behavior of Mobile Payment in China

2023-09-07T13:19:25+00:00

Purpose: With one billion active users in China, mobile payments have transformed the way financial services are delivere, Thus, this paper aims to examine the factors that influence the mobile payment behavior of Chinese Generation Y consumers, focusing on their intention and use behavior. The research framework considers social influence, perceived value, perceived usefulness, perceived ease of use, perceived risk, and user behavior and explores their causal relationships. Research design, data, and methodology: This study employed a quantitative research method and surveyed 500 Chinese Generation Y consumers using purposive, quota and convenience sampling. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were employed for data analysis and model fit, reliability, and construct validity. Results: The findings indicate that the behavioral intention of Chinese Generation Y consumers has the greatest impact on their mobile payment use behavior. Additionally, social influence, perceived value, perceived ease of use, perceived usefulness and perceived risk significantly affect behavioral intention. Moreover, perceived ease of use significantly affects behavioral intention through perceived usefulness. Conclusions: This study successfully tested seven hypotheses and suggested that mobile payment platforms utilize the research framework to measure and improve Chinese Generation Y consumers' behavioral intention and use behavior.

Assessing Parents On Factors Impacting Primary Students’ Continuance Intention to Use Tencent Class Platform in Chongqing City, China

2023-09-07T13:20:06+00:00

Purpose: This research investigates parents on the factors influencing students' continuance intention of the Tencent Class platform among parents in a primary school located in Chongqing city, China. The conceptual framework encompasses perceived responsiveness, information quality, self-efficacy, service quality, satisfaction, trust, and continuance intention. Research design, data, and methodology: The target population comprises 500 parents of students in Grade 1-3 attending Shuren Primary School in China who have utilized the Tencent Class Platform. A quantitative research approach was employed, utilizing a questionnaire. The sampling techniques employed in this study encompass judgmental, convenience, and snowball sampling. To ensure the validity and reliability of the instrument, a pilot test was conducted involving a sample of 50 participants, and the item-objective congruence (IOC) index and Cronbach's alpha were utilized for the validity and reliability testing, respectively. The data obtained were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: Perceived responsiveness and information quality significantly impact self-efficacy. Self-efficacy, service quality and information quality significantly impact satisfaction. Satisfaction significantly impacts continuance intention through trust. Conclusions: This study lies in its potential to inform educational practices, platform development, policy-making, and academic discussions, ultimately benefiting parents, educators, platform developers, policy-makers, and researchers in the field of e-learning in primary education.

A Study on The Influencing Factors of Students’ Behavioral Intention and Usage Behavior of Massive Open Online Courses in Dazhou, China

2023-09-07T13:21:38+00:00

Purpose: Massive Open Online Courses (MOOCs) play an important role in adult higher education. This study aims to explore the factors that influence the students’ behavior intention and usage behavior of Massive Open Online Courses (MOOCs). The proposed conceptual framework includes perceived usefulness, perceived ease of use, subjective norms, performance expectation, intrinsic motivation, behavioral intention, and user behavior. Research design, data, and methodology: Using a quantitative method (n=500), questionnaires were distributed to adult students in higher education in Dazhou City. The study employed purposive, stratified random and convenience sampling to distribute online and offline questionnaire for the data collection. Structural equation modeling and confirmatory factor analysis were used for to analyze the data and interpret the results. Results: The results show that perceived usefulness, perceived ease of use, subjective norm, performance expectation, and intrinsic motivation have significant influence on behavioral intention, in which performance expectation has the strongest impact and perceived ease of use has the weakest impact. Additionally, behavioral intention significantly influences usage behavior. Conclusions: Six hypotheses were proved to be consistent with the research objectives. Therefore, it is suggested that colleges and universities enhance the performance expectation of adult students in MOOCs teaching to obtain better teaching results.

Factors Impacting Online Consumers’ Attitude and Purchase Intention Via Online Shopping Platforms in China

2023-09-21T12:36:43+00:00

Purpose: From statistical data, 33.57 million Chinese people shopped online. Therefore, understanding the purchase intention of customers is crucial for all businesses. This research aims to investigate the determinants influencing Chinese online shoppers’ attitudes and purchase intention toward online shopping in China. The Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) were used to build a conceptual framework. The variables contained in the conceptual framework are perceived usefulness, perceived ease of use, attitude, trust, perceived risk, subjective norms, price, and purchase intention. Research design, data, and methodology: The target population and sample size are 476 online consumers between 18 to 30 years old in China. The validity and reliability are measured by Item-Objective Congruence (IOC) and Cronbach's Alpha. The sampling procedure comprises judgmental, stratified random, and convenience sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were employed for data analysis. Results: Perceived usefulness and perceived ease of use significantly impact on attitude. Attitude, subjective norms, and price significantly impact purchase intention. Trust and perceived risk have no significant impact on purchase intention. Conclusion: The findings imply that regarding online shopping operations, it is critical to consider the functionality of the website and the real online shopping experience.

Exploring Impacting Factors of Undergraduate Students' Satisfaction with Online Courses of Adult Higher Education in Chengdu

2023-09-07T13:28:37+00:00

Purpose: This study explores the satisfaction of adult higher education undergraduate students with the online course education method in Chengdu. Perceived ease of use, perceived usefulness, service quality, information quality, system quality, self-efficacy, and user satisfaction are used to investigate students' satisfaction with online courses. Research design, data, and methodology: The researcher adopts a quantitative exploration approach with 493 samples and distribute the quantitative questionnaire to adult higher education undergraduate students at one university. The sampling approach are judgmental, quota, and convenience sampling. Confirmatory factor analysis and structural equation models are employed to explore the relationship of the variable in the current study. Results: All hypotheses are supported. Perceived ease of use, perceived usefulness, service quality, information quality, system quality, and self-efficacy significantly impact user satisfaction. Conclusions: For adult higher education undergraduate students to acknowledge and recognize the effectiveness of online courses, the administrator and teaching staff of continuing education schools in public universities should pay more attention to the factor that has to produce an important effect on the satisfaction of instruction and consider the correlated teaching adjust or reform in future according to the findings of this research.

A Research on Practical Teaching and Influencing Factors of College Student’s Performance in Chengdu, China

2023-09-07T13:31:54+00:00

Purpose: This study investigates the factors that influence the students’ performance of Chengdu higher vocational college students, which are determined by perceived usefulness, perceived ease of use, attitude, behavioral intention, social influence, students’ performance, and use behavior. Research design, data, and methodology: A 3-step sampling method was used to select 500 juniors from Sichuan Vocational College of Finance and Economics, Chengdu Polytechnic, and Chengdu Textile College. A questionnaire adapted from previous studies was used, which was tested for validity and reliability. Hypotheses were tested using confirmatory factor analysis and structural equation modeling. Results: The results show that perceived usefulness significantly influences the attitude of students to participate in practical teaching. Behavior intention and use behavior are influenced by perceived ease of use, usefulness, attitude, social influence, and students’ performance. Furthermore, perceived ease of use, perceived usefulness, attitude, social influence, behavior intention, use behavior significantly influence students’ performance. Conclusions: More active participation attitude, a higher sense of identity in practical teaching, a better understanding of the usefulness and ease of use of practical instruction, a higher social impact, and better student performance are all related to use behavior of students to participate in practical teaching.

An Assessment on Behavioral Intention to Use Chaoxing Learning Platform in The Post-Pandemic Among Third-Year Undergraduates in Anhui, China

2023-09-21T13:00:50+00:00

Purpose: This study investigates the factors that impact assessment on behavioral intention to use Chaoxing Learning Platform in the post-pandemic among third-year undergraduates in Anhui, which are determined by perceived ease of use, perceived usefulness, attitude, behavior intention, facilitating conditions, self-efficacy and subjective norm. Research design, data, and methodology: The population are 500 third-year undergraduate students who have at least one year experience, using Chaoxing Learning Platform at three universities in Anhui, China, including Anhui University of Finance and Economics, Bengbu University, and Tongling University. Confirmatory factor analysis and structural equation modeling are statistical techniques used to confirm validity, reliability, model fit and hypotheses testing. Results: The results show the supported relationship of perceived usefulness and behavioral intention. Facilitating conditions significantly impact perceived usefulness and behavioral intention. Furthermore, subjective norms significantly impact attitude and behavioral intention. There are non-supported relationships between perceived ease of use, perceived usefulness, attitude, self-efficacy and behavioral intention. Conclusions: The results of this study show that educational institutions can enhance the adoption and usage of the Chaoxing Learning Platform among third-year undergraduates in Anhui, China. This will ultimately improve students' overall learning experience and support their academic success in the post-pandemic era.

Measuring College Students’ Entrepreneurship Intention and Behavior In Zhejiang, China

2023-09-07T13:33:01+00:00

Purpose: This research investigates factors impacting college students’ entrepreneurship intention and behavior in Hangzhou, Ningbo, and Wenzhou in Zhejiang Province. The conceptual framework arranged the proposed causal relationship among attitude toward being an entrepreneur, subject norms for being an entrepreneur, entrepreneurial training & development, entrepreneurship education, entrepreneurial motivation, entrepreneurial intention and entrepreneurship behavior. Research design, data, and methodology: The researcher applied the quantitative method (n=500), distributing the survey to college students in the three cities. Judgmental sampling is to select three cities and quota sampling in dividing participants’ grades. Additionally, this study used a convenience sampling method to collect the data with an online survey. The researcher used structural equation and model (SEM) and confirmatory factor analysis (CFA) to analyze the data, which include reliability, construct validity, and model fit. Results: The result of this study showed that attitude toward being an entrepreneurial intention, subject norms for being an entrepreneur, entrepreneurial training & development, entrepreneurship education, entrepreneurship motivation, and entrepreneurial intention significantly impact college students’ entrepreneurship behavior. Conclusions: Colleges are suggested to provide more training, education, and opportunities for students to realize the importance of entrepreneurship; the rate of entrepreneurship will increase while it helps employment growth.

Legalization of marijuana and the effects on economy and society from the healthcare professional’s perspective

2023-08-05T03:49:54+00:00

The study explored the legalization of marijuana (cannabis) the effects on economy and society from the healthcare professional’s perspective. The objective of this study to 1) Study opinion legalization of marijuana policy and effects on economy and society of marijuana from the healthcare professional’s perspective. The questionnaire were collected data of 400 samples from healthcare professional’s perspective focus in Surat Thani, Thailand. All data were analyzed using SPSS program for frequency, percentage, mean, ANOVA and Person’s correlation. The results found that the most of samples are female. They have work experience is about 6 to 10 years and job title is Registered Nurse and working at Tambon Health Promoting Hospital. The study opinion legalization of marijuana policy and study effects on economy and society of marijuana from the healthcare professional’s perspective in Surat Thani were found overall rating scroll is high level. The analysis of differences in personality factor has effect to legalization of marijuana and its effects on economy and society from the healthcare professional’s perspective in Surat Thani. The opinions on the marijuana liberalization policy in Thailand regarding the legalization of marijuana and the socio-economic impacts of medical personnel in Surat Thani Province, Thailand

Factors Influencing Patient Loyalty towards Dental Care Providers – Residents in Bangkok, Thailand

2023-07-27T09:10:16+00:00

Purpose: The purpose of this study is to investigate the influence of service quality and reputation on patient satisfaction and patient loyalty. Specifically, the research is focused on exploring patient loyalty toward dental care providers in Bangkok, Thailand. Research design, data, and methodology: The research design, data collection, and methodology encompass both primary and secondary data sources. Employing a survey research design, the study successfully collected a valid sample of 385 patients who are residents of Bangkok, Thailand. The researcher adopted a non-probability sampling method, specifically employing the purposive sampling technique to gather data. The content validity of the study was established through an Index of Content Validity (IOC) assessed by three experts, while the internal consistency of the scale constructs for each variable was examined using Cronbach's Alpha to ensure reliability. The utilization of both descriptive and inferential statistical analyses, particularly multiple linear regression, was employed to determine the level of influence among the selected variables. Building upon the foundation of four frameworks from prior studies, a new conceptual framework was developed. This study reveals influential factors shaping patient loyalty toward dental care providers in Bangkok, Thailand. Results: The research findings revealed the relationship between service quality and patient satisfaction, recognizing them as pivotal elements that underpin patient loyalty. Conclusions: This research provided invaluable insights for the management of Dental Care Providers. By enhancing comprehension of the intricate interplay between the antecedents of service quality and the reputation of dental care providers, this study empowers the implementation of more effective strategies. Ultimately, the findings contribute to the improvement of patient loyalty toward dental care providers.