Kongprapunt, Tuangporn, and Nathaya Pupat. 2018. “FACTORS INFLUENCING GENERATION Y’S ONLINE PURCHASE INTENTION TOWARD XYZ ONLINE STORE IN THAILAND”. AU-GSB E-JOURNAL 11 (2):94. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/3542.