Tanasapsakul, Waratchaya, and Rawin Vongurai. 2018. “AN INVESTIGATION OF THE FACTORS INFLUENCING CONSUMERS OF DIFFERENT GENERATION’S BEHAVIORAL INTENTION TOWARDS FRANCHISED JAPANESE RESTAURANTS IN BANGKOK, THAILAND”. AU-GSB E-JOURNAL 11 (2):40. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/3535.