Khankaew, Chularat, Phaprukbaramee Ussahawanitchakit, and Saranya Raksong. 2017. “ALTERNATIVE MARKETING STRATEGY AND MARKETING SURVIVAL: EVIDENCE FROM INSTANT FOODS AND CONVENIENCE FOODS BUSINESSES IN THAILAND”. AU-GSB E-JOURNAL 10 (1):67. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/2865.