Promoting Entrepreneurial Intention of Vocational College Students Through the Assessment of Influencing Factors in Hangzhou, China
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Abstract
Purpose: This study aims to examine the factors influencing entrepreneurial intention of vocational college students in Hangzhou, China. Eight variables were selected for analysis, including entrepreneurship education programs, entrepreneurial motivations, attitude towards behavior, subjective norms, attitude towards entrepreneurship, perceived behavioral control, entrepreneurial self-efficacy, and entrepreneurial intention. Research design, data, and methodology: The researcher conducted a quantitative study with a sample size of 500 students from five colleges of a vocational institution in Hangzhou, China. The sampling strategies were conducted through judgmental, stratified random, and convenience sampling. The questionnaires were distributed online and offline to complete the data collection. The researcher then analyzed the data using Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) to assess the model fit, reliability, and validity. Results: Entrepreneurship education programs significantly affected entrepreneurial intention through attitude towards behavior and subjective norms. Furthermore, entrepreneurial motivations affected entrepreneurial intention through attitude towards behavior and perceived behavioral control. Entrepreneurial self-efficacy significantly influences entrepreneurial intention. Conclusions: Nine hypotheses were proven to achieve the research objectives. Therefore, significant attention is given to developing and designing entrepreneurship education programs to stimulate students' entrepreneurial motivation and enhance their entrepreneurial self-efficacy and perception of entrepreneurship. This, in turn, contributes to enhancing the entrepreneurial intentions of university students.
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