Factors Influencing Graduate Students' Entrepreneurial Intentions and Behavior in Guangxi University of Science and Technology
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Purpose: This paper investigates the factors influencing graduate students' entrepreneurial intention and behavior at Guangxi University of Science and Technology. The framework includes creativity, entrepreneurial education, personal attitude, subjective norms, perceived behavioral control, entrepreneurial intention, and entrepreneurial behavior. Research design, data, and methodology: The study surveyed graduate students at Guangxi University of Science and Technology using a quantitative research method (n=500). The non-probability sampling methods include judgmental, quota and convenience sampling. Before the data collection, the index of item-objective congruence (IOC) and pilot test (n=50) with Cronbach’s Alpha are implemented. Data analysis included structural equation modeling (SEM) and confirmatory factor analysis (CFA). Model fit, reliability, and construct validity were examined. Results: The study successfully proved six hypotheses. Results showed that creativity, entrepreneurial education, personal attitude, subjective norms, and perceived behavioral control significantly influence entrepreneurial intentions and behavior, with subjective norms having the strongest effect. Conclusions: The researcher recommends that college managers provide evaluations to measure the level of influencing factors and the development of students' entrepreneurship to improve graduate students' entrepreneurial intentions and entrepreneurial behaviors. This paper provides an in-depth study that can help college managers promote the entrepreneurial spirit of graduate students.
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