Factors Affecting Behavioral Intention and Usage Behavior of Mixed Painting Education of Students in Chengdu, China
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Purpose: This study investigates factors affecting students’ behavioral intention and actual use of mixed painting education in Chengdu, China. The research model is perceived ease of use, perceived usefulness, attitude, social influence, facilitation conditions, behavioral intention, and actual usage. Research design, data, and methodology: The researchers adopted a quantitative approach (n=500) and sent questionnaires to 9–11-year-old students' parents. The sampling techniques are purposive, quota, convenience sampling, when collecting data and distributing online and offline surveys. Before the data collection, the index of item-objective congruence (IOC) and Cronbach’s Alpha for pilot test (n=50) were employed. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) are used for data analysis, including model fit, reliability, and structure validity. Results: Perceived ease of use has a significant effect on perceived usefulness. Perceived usefulness and perceived ease of use significantly affect attitude. Perceived usefulness, perceived ease of use, social influence, and facilitating conditions significantly affect behavioral intention. Behavioral intention has a significant effect on actual usage. Conclusion: The teaching plan of non-academic art schools should pay more attention to the behavior intention and practical application of students and parents. Therefore, operators should also pay attention to cultivating parents' awareness of investment in art education.
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