Conducting Through Parents on Factors Influencing Primary Students’ Behavioral Intention to Use Computer Painting in Chongqing, China
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Purpose: Satisfaction is a key predictor and prerequisite for behavioral intention using computer painting. The purpose of this study is to explore the view of parents on factors influencing students’ behavioral intention to use computer painting in primary schools in Chongqing, China. The research model offers key variables, including emotional value, economic value, social value, perceived usefulness, enjoyment, satisfaction, and behavioral intention. Research design, data, and methodology: Using quantitative method and questionnaire survey as a tool, sample data were collected from 500 parents on behalf of students. The index of item-objective congruence (IOC) and Cronbach’s Alpha pilot test were used to test the validity and reliability of the questionnaire before sending out the questionnaire. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) are used to analyze the data, verify the model’s goodness of fit, and confirm the causal relationship between variables. Results: The results confirm that emotional value, economic value, and perceived usefulness significantly influence satisfaction towards behavioral intention. However, social value and enjoyment have no significant influence on satisfaction. Conclusions: These findings provide valuable insights into the relationships between these variables and contribute to a better understanding of the factors influencing satisfaction and behavioral intention in the study context.
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