Factors Influencing Satisfaction of Undergraduates in Art Majors with Small Private Online Course in Chongqing, China
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Purpose: This study aims to examine the factors influencing students’ satisfaction with using the Small Private Online Course (SPOC) in Chongqing, China. The conceptual framework includes information quality, system quality, service quality, perceived ease of use, perceived usefulness, perceived enjoyment, interactivity, and satisfaction. Research design, data, and methodology: The target population is undergraduate (n=500) students majoring in art from the two major universities offering SPOC courses in Chongqing, China. This study used a quantitative approach and a questionnaire-based research design to collect data. The index of item-objective congruence (IOC) and Cronbach’s Alpha were applied to test the content validity and reliability of the data. The researchers used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to analyze the data. Results: The results show that information quality, system quality, perceived ease of use, perceived usefulness, and interactivity significantly influence satisfaction. Perceived ease of use has a significant influence on perceived usefulness. Nevertheless, service quality and perceived enjoyment have no significant influence on satisfaction. Conclusions: The study underscores the multifaceted nature of student satisfaction with SPOC teaching platforms and provides a foundation for improving the quality and effectiveness of online education in Chongqing, China, and beyond.
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