A COMMUNITY BRANDING DEVELOPMENT FOR ETHNIC IDENTITY AND ECO-CULTURAL TOURISM IN NAKHON PHANOM PROVINCE, THAILAND
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Abstract
Nakhon Phanom Province has positioned themselves to be the heart of tourism in the Grater Mekong Sub-region (GMS). The concept of ethnic identity is useful for cultural heritage in Nakhon Phanom Province has become particularly involved with the specialists of cultural and sustainable tourism in the country. The question of ethnic identity in eco-cultural tourism practices becomes an important issue regarding what is locally perceived as authentic and what tourists and developers examine as a key travel experience. So, this study aims to record and review through semi-structured in-depth interviews about the opinions about ethnic identity of community and the opinions of policy makers and tourism developers of community eco-cultural tourism. In particular, the research emphasizes on how the concept of ethnic identity can enhance a position of Nakhon Phanom Province as a tourism destination and develop its brand equity on the national tourism market.
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