THE STUDY ON MILLENNIALS CHINESE INDEPENDENT TRAVELER’S DECISION TO VISIT BANGKOK, THAILAND
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Abstract
The purpose of this study is to understand the factors that influence millennials Chinese traveler to Bangkok for independent travel. Based on the push-pull theory, the researcher selected three push (Escape, Get experiences & Knowledge, Socialization) and three pull factors (Nature, Culture, Activity). The researcher add if gender is a factor that influences people's decision to travel independently. In this study, 394 millennials Chinese who traveled independently in Bangkok are surveyed through questionnaires. The researcher use quota sampling and analyze 394 valid data. Independent samples t-test, correlation analysis, and multiple linear analysis methods are utilized to do hypothesis testing. Critical suggestions to improve Chinese independent traveler's decisions are followed accordingly.
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How to Cite
Xiong, Q., & Kim, S. (2020). THE STUDY ON MILLENNIALS CHINESE INDEPENDENT TRAVELER’S DECISION TO VISIT BANGKOK, THAILAND. AU-GSB E-JOURNAL, 13(1), 16-27. Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/4817
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