Understanding the Drivers of Long Stay Retirement in Hua Hin.

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Ayan Ismail Ali


This study investigates international retirees’ choice of Hua Hin, Thailand as a long stay retirement destination. Thailand has become one of the top spots, not only for vacationing or working but also as a retirement option for elderly Western retirees. The research in this study was conducted in Hua Hin, in the Prachuap Khiri Khan province, Thailand which is known as the “retirement haven” of Thailand. The target respondents were foreigners holding long stay retirement visas residing in Hua Hin. A well structured questionnaire was distributed to 239 respondents over a period of four days in the month January 2013. The findings revealed that respondents have no desire to make a living or to earn income, but come to pursue their own personal interests. They have regular income from their past savings or other sources of funds from their home country. Their main reasons for migrating to Hua Hin were to enjoy their retirement as people, who admire peace, cleanliness and easy going Thai lifestyle. The findings established that location, cost of living and medical back up had significant positive relationships with the choice of Hua Hin as a long stay retirement destination. Some recommendations based on the findings were made.


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How to Cite
Ali, A. I. (2014). Understanding the Drivers of Long Stay Retirement in Hua Hin. AU-GSB E-JOURNAL, 6(2). Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/454
Author Biography

Ayan Ismail Ali

Ayan Ismail Ali recently graduated from Assumption University, Graduate School of Business. This research was completed under the supervision of Dr. Adarsh Batra.