A Comparative Study of Corporate Image in the Real Estate Industry in the City of Kunming, China
Main Article Content
Abstract
This research aims to investigate the differences in terms of corporate identity, reputation, and corporate image between two real estate developers in the city of Kunming, China. Additionally, the relationship between corporate identity, reputation and corporate image was also tested. The data was collected from 400 respondents by using a non-probability sampling procedure. The research outcomes revealed that there was a difference between these two developers in terms of corporate identity with regard to name, price, and distinctive features, in terms of reputation with respect to credibility, and in terms of corporate image. In contrast, no difference existed in their advertising of corporate identity and reputation with respect to product quality and financial soundness. Moreover, for both developers, a positive relationship between corporate identity, reputation, and corporate image was shown to exist
Downloads
Download data is not yet available.
Article Details
How to Cite
Yang, H. (2014). A Comparative Study of Corporate Image in the Real Estate Industry in the City of Kunming, China. AU-GSB E-JOURNAL, 4(1). Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/437
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
The submitting author warrants that the submission is original and that she/he is the author of the submission together with the named co-authors; to the extend the submission incorporates text passages, figures, data, or other material from the work of others, the submitting author has obtained any necessary permission.
Articles in this journal are published under the Creative Commons Attribution License (CC-BY What does this mean?). This is to get more legal certainty about what readers can do with published articles, and thus a wider dissemination and archiving, which in turn makes publishing with this journal more valuable for you, the authors.