The Impact of Organizational Development Intervention on Service Process for Curriculum Development at Assumption University, Thailand: A Case Study
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Abstract
With the world fast moving towards a knowledge-based economy, it is imperative for universities to develop quality curricula to support and develop human resources. In light of this exigency, this research focuses on service process for Curriculum Development (CD). It is intended to improve the quality of service process for CD at the university. The three-phase action research model is used as the research framework. The findings show that Service Process in terms of Operation Management Process: Structure of Administrative Function and Tasks/Activities has an influence on Service Quality. Communication Process in terms of Service Providers and Receivers/ disposition as well as Competency and Service Delivery has an impact on Service Quality. And the ODIs have impacted the communication process in terms of Service Providers and Receivers, especially on disposition and competency, as well as the operation management process in terms of Documentation.
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