The Factors Affecting The Attribute Attitude Towards Credit Card; The Case Study of Credit Card for Bangkokian’s Generation X And Y.

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Parnuphan Phaisuwat
Dr.Rawin Vongurai

Abstract

This study aimed to understand the factors that affect attitude toward credit card by bangkokian and also find the difference between generation X and Y in attitude toward credit card. The questionaire was conducted and collected 410 respondents by convenience, quota and snow-ball sampling method. The methods used to analyze the data are linear regression and independent sample t-test. The result shows free spending has the strongest effect to attitude toward credit card and there is significant difference between Gen-X and Y in attitude toward credit card.

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How to Cite
Phaisuwat, P., & Vongurai, D. (2017). The Factors Affecting The Attribute Attitude Towards Credit Card; The Case Study of Credit Card for Bangkokian’s Generation X And Y. AU-GSB E-JOURNAL, 9(2), 128. Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/2544
Section
Research
Author Biography

Parnuphan Phaisuwat, Graduate School of Business, Assumption University, Thailand