The Factors Affecting The Attribute Attitude Towards Credit Card; The Case Study of Credit Card for Bangkokian’s Generation X And Y.

Parnuphan Phaisuwat, Dr.Rawin Vongurai


This study aimed to understand the factors that affect attitude toward credit card by bangkokian and also find the difference between generation X and Y in attitude toward credit card. The questionaire was conducted and collected 410 respondents by convenience, quota and snow-ball sampling method. The methods used to analyze the data are linear regression and independent sample t-test. The result shows free spending has the strongest effect to attitude toward credit card and there is significant difference between Gen-X and Y in attitude toward credit card.


Attitude; Financial Product; Credit card; Anxiety; Need for precautionary saving; free spending; Generation X; Generation Y

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