The Factors Affecting The Attribute Attitude Towards Credit Card; The Case Study of Credit Card for Bangkokian’s Generation X And Y.

Parnuphan Phaisuwat, Dr.Rawin Vongurai

Abstract


This study aimed to understand the factors that affect attitude toward credit card by bangkokian and also find the difference between generation X and Y in attitude toward credit card. The questionaire was conducted and collected 410 respondents by convenience, quota and snow-ball sampling method. The methods used to analyze the data are linear regression and independent sample t-test. The result shows free spending has the strongest effect to attitude toward credit card and there is significant difference between Gen-X and Y in attitude toward credit card.

Keywords


Attitude; Financial Product; Credit card; Anxiety; Need for precautionary saving; free spending; Generation X; Generation Y

Full Text:

PDF

Refbacks

  • There are currently no refbacks.