Managerial Professionalism Strategy and Firm Success: Empirical Investigation of Hotel Businesses in Thailand

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Published: Jun 23, 2016
Keywords:
Managerial Professionalism Strategy, Leader-Member Exchange Orientation, Employee Innovation Focus, Social Responsibility Emphasis, Ethical Operation Concentration, Business Excellence Awareness, Employee Satisfaction, Organizational Citizenship Behavior

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Konkanok Donsophon
Konkanok Donsophon, earned her M.B.A. from Ramkhamhaeng University, Thailand in 2005. Currently, she is a Ph.D. (Candidate) in Management at Mahasarakham Business School, Mahasarakham University, Thailand.
Dr.Prathanporn Jhundra-indra
Dr.Prathanporn Jhundra-indra, earned her D.B.A. from Alliant International University, USA in 2009. Currently, she is a lecturer of marketing at Mahasarakham Business School, Mahasarakham University, Thailand.
Dr.Saranya Raksong
Dr.Saranya Raksong, earned her Ph.D. from Curtin University of Technology, Australia in, 2010. Currently, she is a lecturer of accounting at

Abstract

The paper aims to investigate the relationship between managerial professionalism strategy and firm success. The results were derived from a survey of 221 hotel businesses in Thailand, which CEOs or managing partners are the key informants. The regression results reveal that managerial professionalism strategy dimensions including leader-member exchange orientation, employee innovation focus, ethical operation concentration, and business excellence awareness have a positive influence on firm success. Likewise, employee satisfaction, organizational citizenship behavior, stakeholder acceptance, and business goal achievement play a mediating role between the relationship of managerial professionalism strategy and firm success. The finding can help managers in planning, designing, and setting the operational processes in order to create competitive advantage, sustainability, and success for the organization. Moreover, conclusion, limitations of the research and suggestions for further research are provided in details.

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How to Cite
Donsophon, K., Jhundra-indra, D., & Raksong, D. (2016). Managerial Professionalism Strategy and Firm Success: Empirical Investigation of Hotel Businesses in Thailand. AU-GSB E-JOURNAL, 8(2), 141. Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/2231
Issue
Vol. 8 No. 2 (2015): AU-GSB e-JOURNAL (December 2015)
Section
Research
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